Apple Adds Earth Day Donations to Trade-in and Recycling Program
April 19 2018 - 1:00PM
Business Wire
New Robot, Daisy, Disassembles iPhone to Reclaim Precious
Materials
Ahead of Earth Day, Apple® today announced that for every device
received at Apple stores and Apple.com through the Apple GiveBack
program from now through April 30, the company will make a donation
to the non-profit Conservation International. As part of its
ongoing recycling effort, the company also debuted Daisy, a robot
that can more efficiently disassemble iPhone® to recover valuable
materials. Both Apple GiveBack and Daisy support Apple’s commitment
to create a healthier planet through innovation — and help the
company move a step closer to its goal of making its products using
only recycled or renewable materials.
“At Apple, we’re constantly working toward smart solutions to
address climate change and conserve our planet’s precious
resources,” said Lisa Jackson, Apple’s vice president of
Environment, Policy and Social Initiatives. “In recognition of
Earth Day, we are making it as simple as possible for our customers
to recycle devices and do something good for the planet through
Apple GiveBack. We’re also thrilled to introduce Daisy to the
world, as she represents what’s possible when innovation and
conservation meet.”
Apple GiveBack
Through Apple GiveBack, customers will be able to turn in their
devices at any Apple Store® or through Apple.com to be recycled or
traded in. For each Apple device received today through April 30,
Apple will make a donation to Conservation International to support
its efforts to preserve and protect the environment.* Eligible
devices will receive credit that customers can use toward an
in-store purchase or put on an Apple Store Gift Card for future
use.*
Conservation International uses science, policy and partnerships
to protect the natural world people rely on for food, fresh water
and livelihood. Founded in 1987, the organization works in more
than 30 countries on six continents to ensure a healthy, prosperous
planet.
Daisy, Apple’s New Recycling Robot
Apple’s newest disassembly robot, Daisy, is the most efficient
way to reclaim more of the valuable materials stored in iPhone.
Created through years of R&D, Daisy incorporates revolutionary
technology based on Apple’s learnings from Liam, its first
disassembly robot launched in 2016. Daisy is made from some of
Liam’s parts and is capable of disassembling nine versions of
iPhone and sorting their high-quality components for recycling.
Daisy can take apart up to 200 iPhone devices per hour, removing
and sorting components, so that Apple can recover materials that
traditional recyclers can’t — and at a higher quality.
Apple’s Commitment to the Environment
As part of its continued commitment to supporting a healthy
planet through innovation, Apple will today also release its annual
Environment Report, detailing the company’s environmental progress
in three priority areas:
1. Reducing Apple’s carbon footprint by using renewable energy
sources and driving energy efficiency in its products and
facilities.
2. Conserving precious resources.
3. Pioneering the use of safer materials in its products and
processes.
Last week, Apple announced its global facilities are now powered
with 100 percent clean energy. This achievement includes retail
stores, offices, data centers and co-located facilities in 43
countries — including China, India, the United Kingdom and the
United States. The company also announced nine additional
manufacturing partners committed to powering all of their Apple
production with 100 percent clean energy, bringing the total number
of supplier commitments to 23.
Today, Apple Watch® users will receive a notification about the
Earth Day Challenge, an activity encouraging them to get outside,
enjoy the planet and complete a workout of at least 30 minutes. If
they do so on Earth Day, they’ll receive a special achievement and
unique stickers in iMessage®. Starting tomorrow, Apple stores
around the world will feature logos with green leaves or window
decals in honor of Earth Day.
*Program details vary by country. Visit
http://apple.com/giveback for more details.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2018 Apple Inc. All rights reserved. Apple, iPhone, Apple
Store, Apple Watch, iMessage and the Apple logo are trademarks of
Apple. Other company and product names may be trademarks of their
respective owners.
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AppleKeri Fulton, 240-595-2691keri_fulton@apple.com
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