DENVER, Aug. 9, 2022
/CNW/ - (TSX: CWEB) (OTCQX: CWBHF) Charlotte's Web Holdings, Inc.
("Charlotte's Web," "CW" or the "Company"), the market leader in
full-spectrum hemp-derived CBD products, is expanding in the
central United States in
partnership with Hanson Faso Sales
and Marketing Inc. ("Hanson Faso"), leading brokers in the sales
and marketing of specialty, natural, confection and perishable
foods. Hanson Faso accesses
thousands of retail customer locations across specialty, grocery,
natural, mass merchants, drug accounts, food service, alternate
channel and gift packers. The partnership aims to significantly
increase the number of salespeople representing Charlotte's Web
products at retail.
Under the agreement, Hanson Faso
will act as the Company's sales and marketing team working with
distributors and retail brick & mortar direct sales within the
Central United States, including
certain national retailers with headquarters in the region.
Hanson Faso will market the full
line of Charlotte's Web premium product offerings.
Hanson Faso is an integral part
of the supply chain process between manufacturers and customers. In
addition to handling order processing, Hanson Faso provides first-class business data
analytics necessary to support sales, efficient inventory
management and forecasting. Brand building and sales are achieved
through data-driven marketing programs to maximize visibility.
"Hanson Faso is one of the most
respected and agile sales and marketing teams of premier brands in
the country," said Jacques
Tortoroli, Chief Executive Officer of Charlotte's Web.
"Coupling their well-established relationships and proprietary data
analytics, we will propel our retail marketing and distribution
effectively and efficiently in midwestern and southern states where
consumers are looking for wider access to premium CBD products.
These regions make up a meaningful portion of the CBD market and
growth potential, supporting our overall channel expansion growth
strategy."
"We are proud to add the Charlotte's Web product portfolio to
our offerings," said Stewart Reich,
President of Hanson Faso Sales and
Marketing, Inc. "We selected Charlotte's Web full spectrum hemp CBD
for our client portfolio due to the premiere brand trust and
science-backed product development."
About Charlotte's Web Holdings,
Inc.
Charlotte's Web Holdings, Inc., a Certified B Corporation
headquartered in Denver, is the market leader in innovative
hemp extract wellness products under a family of brands which
includes Charlotte's Web™, CBD Medic™, CBD Clinic™, and
Harmony Hemp™. Charlotte's Web branded premium quality
products start with proprietary hemp genetics that are 100-percent
American farm-grown using organic regenerative cultivation
practices. The Company's hemp extracts have naturally
occurring botanical compounds including cannabidiol
("CBD"), CBC, CBG, terpenes, flavonoids, and other
beneficial compounds. hemp
compounds. Charlotte's Web product categories include
full-spectrum hemp CBD oil tinctures (liquid products), CBD gummies
(sleep, stress, exercise recovery), CBD capsules, CBD topical
creams and lotions, as well as CBD pet products for dogs.
Charlotte's Web products are distributed to more than 15,000
retail, over 8,000 health care practitioners, and online through
the Company's website at
www.CharlottesWeb.com. Charlotte's Web's mission is "To
unleash the healing powers of botanicals with compassion and
science, benefitting the planet and all who live upon it."
Forward-Looking
Information
Certain information in this news release constitutes
forward-looking statements and forward-looking information within
the meaning of applicable securities laws (collectively,
"forward-looking information"). In some cases, but not
necessarily in all cases, forward looking information can be
identified by the use of forward-looking terminology such as
"plans", "targets", "expects" or "does not expect", "is expected",
"an opportunity exists", "is positioned", "estimates", "intends",
"assumes", "anticipates" or "does not anticipate" or "believes", or
variations of such words and phrases or state that certain
actions, events or results "may", "could", "would", "might", "will"
or "will be taken", "occur" or "be achieved". In addition, any
statements that refer to expectations, projections or other
characterizations of future events or circumstances contain
forward-looking information. Specifically, this news release
contains forward-looking information relating to, among others: the
future of Charlotte's Web and the impacts of management
changes.
Statements containing forward-looking information are not
historical facts but instead represent management's current
expectations, estimates and projections regarding the future of
our business, future plans, strategies, projections, anticipated
events and trends, the economy and other future conditions.
Forward-looking information is necessarily based on a number of
opinions, assumptions and estimates that, while considered
reasonable by the Company as of the date of this news release, are
subject to known and unknown risks, uncertainties, assumptions and
other factors that may cause the actual results, level of activity,
performance or achievements to be materially different from those
expressed or implied by such forward-looking information. The
material factors and assumptions used to develop the
forward-looking information herein include, but are not limited to,
the following: the impact of the COVID-19 pandemic; the regulatory
climate in which the Company currently operates and may in the
future operate; consumer interest in CBD; successful sales of the
Company's products; and the success of sales and marketing
activities. Important factors that could cause actual results and
financial condition to differ materially from those indicated in
the forward-looking information include, among others, the factors
discussed throughout the "Risk Factors" section of the Company's
most recently filed Annual Report on Form 10-K for the year ended
December 31, 2021 available on
www.SEDAR.com and www.sec.gov ,
and other risk factors contained in other filings with the
Securities and Exchange Commission available on
www.sec.gov and filings with Canadian securities
regulatory authorities available on www.sedar.com.
Except as required by applicable securities laws, the Company
undertakes no obligation to publicly update any forward-looking
information, whether written or oral, that may be made from time to
time, whether as a result of new information, future developments
or otherwise.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/charlottes-web-engages-hanson-faso-sales-and-marketing-inc-for-the-central-united-states-301601488.html
SOURCE Charlotte's Web Holdings, Inc.