CINCINNATI and NEW YORK, Oct. 12,
2020 /PRNewswire/ -- The Kroger Co. (NYSE: KR),
America's favorite grocer, today launched the first generation of
Chefbot, its AI-powered Twitter recipe tool that helps users' pair
the groceries in their fridge and reduce food waste by providing
mealtime inspiration and personalized recommendations.
Developed in partnership with integrated creative and media
agency 360i, and technology partners Coffee Labs and Clarifai,
Kroger's Chefbot offers an innovative and user-friendly
conversational solution for breaking away from mundane mealtime
routines and unwanted at-home food waste—common challenges for many
as families continue to enjoy more meals together at home.
Chefbot's AI analyzes photographs to recognize nearly 2,000
ingredients, unlocking 20,000 Kroger recipes for users to
cook.
How Chefbot Works
- Snap: Users snap a photo of three ingredients from their
refrigerator or pantry
- Tweet: Users tweet their photo to @KrogerChefbot.
Through artificial intelligence, Chefbot identifies ingredients and
then scans thousands of unique recipes on Kroger.com
- Cook: Within seconds, Chefbot responds to the user's
original tweet to deliver a list of personalized recipe
recommendations based on the selected ingredients
"Last year, we launched Kroger's Fresh for Everyone brand
transformation campaign to underscore our commitment and belief
that everyone should have access to fresh, affordable and delicious
food," said Mandy Rassi, Kroger's
vice president of marketing. "Chefbot is one of the ways we're
delivering on that brand promise by making it even easier for our
customers to achieve their meal aspirations, especially as the
majority of shoppers are eating meals prepared at home multiple
times a day during the pandemic. We're thrilled to partner with
industry thought leaders like 360i, Coffee Labs and Clarifai to
bring Chefbot to our customers, and we look forward to this
innovative technology inspiring fresh and delicious meals in
kitchens across the country."
Chefbot provides an interactive experience to help make life at
home more manageable and reinforces Kroger's commitment to Fresh
for Everyone as well as encourages professional foodies and
amateur cooks alike to utilize use all the food found in their
pantries to help reduce food waste. Chefbot's experience includes
multiple touchpoints, offering fun social engagement through
Twitter paired with Kroger.com e-commerce integration. Over time
with learned insights, Chefbot's food recognition and recipe search
technology will evolve and improve, allowing the possibilities of
this powerful tool to advance.
"Never has it been more necessary for people to be able to find
quick, sustainable, and easy solutions for making meals at home -
and no place makes it easier for food brands to engage directly
with these people than Twitter," said Dennis Bree, Twitter's Director of Catalyst +
Government & Causes. "Through the use of innovative technology,
Kroger is bringing meal-time inspiration to the people on Twitter
who are actively Tweeting about the need for new recipes more than
ever before."
"Chefbot illustrates how marketers can tap into augmented
intelligence to deliver true service and value," said Menno Kluin, Chief Creative Officer, 360i.
"Innovation often happens during times of seismic change. By
leveraging visual AI in a bold new way, Kroger is bringing their
promise of Fresh for Everyone to life while addressing pain
points and helping shoppers maximize their purchases."
Click HERE to tweet your ingredients to Chefbot and
begin cooking your next meal.
Click HERE to watch the official
video introducing Chefbot, with an easy how-to
tutorial.
Click HERE and HERE to view and download official hi-res
images of Chefbot. Image Credit: Kroger, 360i
Click HERE to read Chefbot Frequently Asked
Questions and learn more about the tool.
About Kroger
At The Kroger Co. (NYSE: KR), we are
Fresh for Everyone™ and dedicated to our Purpose: To Feed the
Human Spirit®. We are, across our family of companies,
nearly half a million associates who serve over 11 million
customers daily through a seamless shopping experience under a
variety of banner names. We are committed to creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
About 360i
360i is a fully integrated creative and media agency that helps
brands capitalize on change. As a highly strategic creative and
media partner with a deep understanding of how people discover
brands and share stories, we don't just react to changes in the
marketplace – we predict and define them. We're built for
progressive marketers hungry for ideas that make human and business
sense. By bringing together some of the smartest, most curious
people with expertise in data, creativity, media, strategy, search,
and social, we help our clients achieve their objectives and drive
their business forward. And our hustle doesn't go unnoticed. In
2019, we were selected for Ad Age's A-List – our ninth consecutive
year in the coveted issue. We've also been named Adweek's
Breakthrough Media Agency of the Year, one of Campaign's Top 25
Most Influential Agencies, one of Fast Company's Most Innovative
Companies, and ranked amongst the best Performance Marketing
Agencies by Forrester Research. That's some range. We work with
brands including Ben & Jerry's, SkinnyPop, DSW, Kroger, and
Mondelez. To learn more, visit www.360i.com.
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SOURCE The Kroger Co.