Arcos Dorados in Happy Meal Promotional Pact With Disney
November 14 2019 - 10:48AM
Dow Jones News
By Colin Kellaher
Arcos Dorados Holdings Inc. (ARCO) on Thursday said it reached a
five-year agreement with a unit of Walt Disney Co. (DIS) that will
add Disney characters to McDonald's Happy Meals in Latin
America.
The world's largest McDonald's Corp. (MCD) independent
franchisee said the agreement includes toy collections and
promotional activities based on movies from Disney's Walt Disney
Animation, Pixar Animation, Disney Live Action, Marvel and Lucas
Film studios.
Arcos Dorados said it will offer the first toy collection of the
alliance next month to accompany the launch of "Star Wars: The Rise
Of Skywalker."
Arcos Dorados, based in Montevideo, Uruguay, operates or
franchises more than 2,200 McDonald's restaurants in Latin America
and the Caribbean.
Write to Colin Kellaher at colin.kellaher@wsj.com
(END) Dow Jones Newswires
November 14, 2019 10:33 ET (15:33 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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