Popular toy brand,
PLAYMOBIL®, has appointed WildBrain to
exclusively manage its kids' content on YouTube to help grow the
brand internationally
LONDON, Jan. 29, 2019 /CNW/ - WildBrain, a leading
digital kids' network and studio, has been appointed to exclusively
manage content on YouTube for the renowned German toy brand,
PLAYMOBIL®. Under the two-year agreement, WildBrain will
manage an exclusive library of 15 short animated videos from the
toy brand, featuring PLAYMOBIL® iconic figures. The
videos will stream on a range of PLAYMOBIL® channels
launched on the WildBrain network in multiple languages, including
German, English, Spanish and Portuguese, with more planned.
PLAYMOBIL® is an internationally acclaimed creative toy
system offering children imaginative role play adventures across
diverse historical and modern themes. Over 3 billion
PLAYMOBIL® toy figures have been enjoyed by children
worldwide since 1974.
"PLAYMOBIL toys have inspired generations of children around the
world in creative play," said Jon
Gisby, Managing Director, WildBrain. "We have always been
fans of the PLAYMOBIL digital strategy to produce high-quality
animated stories featuring their iconic figures, and we are
honoured to have been selected to further grow their international
audience and take the brand to new heights through the WildBrain
network on YouTube and the YouTube Kids app."
"PLAYMOBIL stands for a fascinating brand experience, and for a
whole cosmos of creative video content," said, Steffen
Höpfner, CEO of the Brandstaetter Group
(PLAYMOBIL®). "Children from all over the world today
can become directors themselves and generate their own video clips.
With WildBrain we have an experienced collaborator who will
generate new energy and is able to perfectly present existing
content for new and curated PLAYMOBIL engagement on the web."
PLAYMOBIL® is the latest in a string of international
toy brands, including The Irish Fair Door Company, Kuroba,
Hairdorables, Beyblades, Smooshy Mushy, and Tulipop, to have
appointed WildBrain to help grow their brands internationally
through content on YouTube. WildBrain's branded YouTube network is
one of the largest of its kind, featuring more than 145,000 videos
for over 600 kids' brands in up to 22 languages. From July to
September 2018, one-third of the
approximately 830 million kids around the world with access to
YouTube watched at least one video on the WildBrain network.
About WildBrain
WildBrain is an industry leader in the management and creation
of preschool and children's entertainment content on platforms such
as YouTube, Roku, Apple TV, Amazon Fire and others. WildBrain's
branded YouTube network is one of the largest of its kind,
featuring more than 145,000 videos for over 600 kids' brands in up
to 22 languages. One in three kids worldwide with access to YouTube
watch video on the WildBrain network, which has over 75 million
subscribers, and generated over 161 billion minutes of watch time
across 32 billion views in 2018. Connecting kids' content owners
with advertisers in the Advertising Video-on-Demand (AVOD) space,
the WildBrain network features popular third-party brands such as
Fireman Sam, Woody Woodpecker, Popeye, Shopkins, Irish Fairy Doors
and Ben 10; original brands Kiddyzuzaa and Ellie Sparkles; and much
of DHX Media's world-renowned library of 13,000 half-hours of kids'
and family content, including Peanuts, Teletubbies, Strawberry
Shortcake, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain
Studios also specializes in the creation of new, original content
for its network, such as animated and live-action shorts; toy-play
and stop-motion videos. WildBrain is a wholly owned subsidiary of
DHX Media (TSX: DHX; NASDAQ: DHXM).
Twitter & Instagram: @WildBrainKids
ABOUT PLAYMOBIL and geobra Brandstätter Stiftung &
Co.KG
geobra Brandstätter Stiftung & Co.KG - headquartered in
Zirndorf, Grmany - is the producer of PLAYMOBIL® and
known for premium toy quality made in Europe.
The 7.5 cm tall PLAYMOBIL® figure is the cornerstone
of this creative toy system, and is an internationally
award-winning product. The imaginative role play opportunities,
integrated with a variety of historical and modern play themes, are
fascinating to children and highly valued by parents and
educational practitioners alike. Since its launch in 1974, more
than 3 billion PLAYMOBIL® figures have been produced.
The company distributes its toy system, consisting of around 40
different play themes, in approximately 100 countries and employs
more than 4,400 people. Worldwide turnover for the Brandstätter
Group reached 741 million Euros in
2017. PLAYMOBIL's certified high quality is guaranteed by using
company-owned European production sites in Germany, Malta, the Czech
Republic and Spain.
Since 2000, the innovative company has also been producing the
LECHUZA brand of high-quality plastic planters with sub-irrigation
system.
Disclaimer
This press release contains "forward-looking statements" under
applicable securities laws with respect to DHX Media including,
without limitation, statements regarding expected activities under
the agreement between PLAYMOBIL® and WildBrain and
expected results therefrom and the business strategies and
operational activities of DHX Media and results therefrom. Although
DHX Media believes that the expectations reflected in such
forward-looking statements are reasonable, such statements involve
risks and uncertainties and are based on information currently
available to DHX Media. Actual results or events may differ
materially from those expressed or implied by such forward-looking
statements. Factors that could cause actual results or events to
differ materially from current expectations, among other things,
include consumer preferences, market factors, the ability of DHX
Media to execute on license and other agreements, and other factors
discussed in materials filed with applicable securities regulatory
authorities from time to time including matters discussed under
"Risk Factors" in DHX Media's most recent Annual Information Form
and annual Management Discussion and Analysis, which also form part
of DHX Media's annual report on Form 40-F filed with the U.S.
Securities and Exchange Commission. These forward-looking
statements are made as of the date hereof, and DHX Media assumes no
obligation to update or revise them to reflect new events or
circumstances, except as required by law.
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SOURCE DHX Media Ltd.