The new finish complements the beautiful flat-edge design of
iPhone 12, which features an advanced dual-camera system, Super
Retina XDR display with the Ceramic Shield front cover, A14 Bionic,
and 5G
Apple® today unveiled an all-new stunning purple finish for
iPhone® 12 and iPhone 12 mini. This new color beautifully
accentuates the flat aluminum edges of iPhone 12, which are
perfectly color-matched to the precision-milled back glass. Both
models feature an advanced dual-camera system that delivers
powerful computational photography features and the highest-quality
video in a smartphone, with expansive edge-to-edge Super Retina
XDR™ displays with OLED for a brighter, more immersive viewing
experience, and the Ceramic Shield™ front cover, providing the
biggest jump in durability ever on iPhone. The Apple-designed A14
Bionic™ — the fastest chip in a smartphone — powers every
experience on iPhone 12 while efficiently managing battery life.
iPhone 12 models also bring the best 5G experience, and introduce
high-powered wireless charging with MagSafe® and a new ecosystem of
accessories that easily attach to iPhone.
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The stunning purple finish for iPhone 12
and iPhone 12 mini beautifully complements the sophisticated
flat-edge design and precision-milled back glass. (Photo: Business
Wire)
iPhone 12 and iPhone 12 mini in purple will be available for
pre-order beginning Friday, April 23, with availability beginning
Friday, April 30. Customers can also complement their iPhone with a
new MagSafe Leather Case or Leather Sleeve in Deep Violet, a
Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or
a Leather Wallet in Arizona, all available to order beginning
today.
“The incredible iPhone 12 is the most popular smartphone in the
world, and the iPhone 12 family has an over 99 percent customer
satisfaction rate. The new purple finish, just in time for spring,
adds another bright and fun option to the lineup, and we think
customers are going to love it,” said Greg Joswiak, Apple’s senior
vice president of Worldwide Marketing. “This gorgeous new color
joins the iPhone 12 and iPhone 12 mini family, which is available
in five other stunning finishes, and features an advanced
dual-camera system, Super Retina XDR display, improved durability,
A14 Bionic — the fastest chip ever in a smartphone — great battery
life, and the best 5G experience on any smartphone.”
Durable Design and Immersive Display The elevated design
of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as
beautiful as they are durable.1 And iPhone 12 mini is the smallest
5G smartphone in the world, packing all the technology of iPhone 12
into a delightfully compact size while still delivering an
impressively large and immersive edge-to-edge display. Both models
feature a sleek flat-edge design with an aerospace-grade aluminum
enclosure and combined with the Ceramic Shield front cover, which
goes beyond glass by adding a new high-temperature crystallization
step that grows nano-ceramic crystals within the glass matrix,
increases drop performance by 4x.2
iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR
displays that stretch further to the edges, with systemwide color
management for industry-leading color accuracy. This new OLED
provides pixel precision brightness, 2 million-to-1 contrast ratio
for true blacks, and an immersive HDR viewing experience for
high-definition video, photos with more detail, and nearly twice
the peak brightness of iPhone 11.
iPhone 12 and iPhone 12 mini have an industry-leading IP68
rating for water resistance up to 6 meters for up to 30 minutes,
and are protected against everyday spills, including coffee and
soda.3
Advanced Dual-Camera System iPhone 12 and iPhone 12 mini
deliver powerful computational photography features enabled by A14
Bionic and a dual-camera system, bringing an unparalleled camera
experience that makes it easier than ever to intuitively capture
the perfect photograph or video. This advanced camera system
features the Ultra Wide camera and a new Wide camera with an ƒ/1.6
aperture, the fastest yet on iPhone, providing 27 percent more
light for even more amazing low-light photos and videos.
Computational photography is taken to the next level on iPhone 12
models with Night mode and faster-performing Deep Fusion™ now on
all cameras — TrueDepth®, Wide, and Ultra Wide — for improved
photos in any environment. Customers will experience brighter
pictures and better contrast for photos shot in low-light settings
with Night mode, and more texture and less noise in Deep Fusion
photos. Smart HDR 3 uses machine learning (ML) to intelligently
adjust the white balance, contrast, texture, and saturation of a
photo for remarkably natural-looking images.
iPhone 12 features the first camera to shoot HDR video with
Dolby Vision and is the first and only device in the world to
enable an end-to-end Dolby Vision experience,4 allowing customers
to easily capture, edit, and share cinema-grade videos natively on
iPhone. Dolby Vision grading is processed live while recording, and
sustained during editing, whether in the Photos app, iMovie®, or
Final Cut Pro®.5 And playback on iPhone 12 is more realistic than
ever on the industry-leading Super Retina XDR display. Both models
also feature improved cinematic video stabilization, even more
true-to-life selfie videos with Dolby Vision, and Night mode
Time-Lapse, offering longer exposure times for sharper videos,
better light trails, and smoother exposure in low-light scenarios
when used with a tripod.
A14 Bionic: Undisputed Leadership in Innovation and
Performance A14 Bionic is the first chip in the smartphone
industry built on 5-nanometer process. Faster and more efficient
than ever, A14 Bionic has the fastest CPU and GPU in a smartphone,
enabling console-quality gaming experiences, powerful computational
photography, and more, while delivering great battery life. Pushing
the limits of ML, A14 Bionic features a 16-core Neural Engine — for
an 80 percent increase in performance — that is capable of
completing 11 trillion operations per second, enabling improved
performance on even the most intense ML models.
A Breakthrough 5G Experience on iPhone iPhone 12 and
iPhone 12 mini deliver an advanced 5G experience on a global scale,
engineered with a seamless integration of world-class hardware and
world-class software. 5G on iPhone boasts improved speeds for
faster downloads and uploads, higher-quality video streaming, more
responsive gaming, real-time interactivity in apps, FaceTime® in
high definition, and more. Customers will also be able to enjoy a
secure, fast connection, reducing the need to connect to public
Wi-Fi hotspots.
Featuring the most 5G bands on any smartphone, iPhone 12 models
offer the broadest 5G coverage worldwide.6 Models in the US support
millimeter wave, the higher-frequency version of 5G, allowing
iPhone 12 to reach speeds up to 4Gbps, even in densely populated
areas. iPhone 12 models also feature Smart Data mode, which extends
battery life by intelligently assessing 5G needs and balancing data
usage, speed, and power in real time.
Featuring iOS 14.5 iPhone 12 and iPhone 12 mini in purple
ship with iOS 14.5, which features the ability to unlock iPhone
with Apple Watch® while wearing a face mask, an enhanced Apple
Podcasts® app with redesigned show and episode pages, and a Search
tab, as well as new emoji. In addition, Siri® no longer has a
default voice and will include more diverse voice options in
English. This latest software update builds on the release of iOS
14, which delivered a major update to the Home Screen with
beautifully redesigned widgets and the App Library, new ways to use
apps with App Clips™, and powerful updates to Messages.7
Innovative New Accessories with MagSafe MagSafe improves
wireless charging for a better, more efficient experience, and
introduces an ecosystem of easy-to-attach accessories that
beautifully complement iPhone 12 models.8 MagSafe delivers a unique
experience to iPhone, featuring an array of magnets around the
wireless charging coil, optimized for alignment and efficiency,
that perfectly connects to iPhone every time. MagSafe chargers
efficiently provide up to 15W of power, while still accommodating
existing Qi-enabled devices. Charging solutions include the MagSafe
Charger™ and MagSafe Duo Charger™ for use with iPhone and Apple
Watch, as well as silicone, leather, and clear cases that easily
snap onto the back of iPhone, the Leather Sleeve, and the Leather
Wallet. Customers can also expect innovative MagSafe accessories
from third-party manufacturers.
Committed to the Environment Today, Apple is carbon
neutral for global corporate operations, and by 2030, plans to have
net zero climate impact across the entire business, which includes
manufacturing supply chains and all product life cycles. This means
that every Apple device sold, from material collection, component
manufacturing, assembly, transport, customer use, charging, all the
way through recycling and material recovery, will be 100 percent
carbon neutral.
iPhone 12 models utilize 100 percent recycled rare earth
elements in all magnets, including the camera, Taptic Engine®, and
MagSafe, as well as Apple’s MagSafe accessories. Apple also removed
the power adapter and EarPods® from iPhone packaging, further
reducing carbon emissions and avoiding the mining and use of
precious materials, which enables smaller and lighter packaging,
and allows for 70 percent more boxes to be shipped on a pallet.
Taken altogether, these changes will cut over 2 million metric tons
of carbon emissions annually, equivalent to removing nearly 450,000
cars from the road per year.
Pricing and Availability
- iPhone 12 and iPhone 12 mini are currently available in blue,
green, black, white, and (PRODUCT)RED,9 and will be available in
the new purple in 64GB, 128GB, and 256GB models starting at
$33.29 (US) a month for 24 months or $799 (US) before
trade-in and $29.12 (US) a month for 24 months or
$699 (US) before trade-in, respectively. Customers can get
iPhone 12 and iPhone 12 mini from apple.com, in the Apple Store®
app, and at Apple Store locations. iPhone 12 and iPhone 12 mini are
also available through Apple Authorized Resellers and select
carriers (prices may vary).
- Customers in China, Japan, the UK, the US, and more than 30
other countries and regions will be able to pre-order iPhone 12 and
iPhone 12 mini in purple beginning at 5 a.m. PDT on Friday, April
23, with availability beginning Friday, April 30.
- New MagSafe accessories for all iPhone 12 models, including the
Leather Wallet in Arizona, the Silicone Case in Capri Blue,
Pistachio, Cantaloupe, or Amethyst, and the Leather Sleeve and
Leather Case in Deep Violet are available to order today. MagSafe
Charger, MagSafe Duo Charger and additional leather sleeves,
leather, silicone, and clear cases are currently available
worldwide.
- Customers can save with the latest carrier deals from AT&T,
Sprint/T-Mobile, and Verizon directly from Apple through apple.com
and at Apple Store locations.
- Through Apple’s iPhone Upgrade Program, customers in the US can
get the latest iPhone with the protection of AppleCare+, choose
their carrier (no multiyear service contract required), and have
the opportunity to upgrade to a new iPhone every year. The iPhone
Upgrade Program is available at apple.com and Apple Store locations
in the US with monthly payments starting at $35.33
(US).
- Customers are able to find the same great shopping and support
services at apple.com and at Apple Store locations. Anyone can get
shopping help from Apple Specialists, choose monthly financing
options, trade in eligible devices, and get Apple Support and
no-contact delivery or Apple Store pickup options.
- Customers can experience all iPhone 12 models at an Apple Store
and have their questions answered in person. Before their visit,
customers are encouraged to check apple.com/retail for more
information on opening hours, services available, and the health
and safety measures in place.
- Customers in the US can trade in their eligible device for an
Apple Gift Card or instant credit toward their new purchase. If the
device is not eligible for credit, Apple will recycle it for
free.
- Customers in the US get 3 percent Daily Cash® back when they
buy directly from Apple with Apple Card™. And when they choose
Apple Card Monthly Installments, they can pay over time,
interest-free.10
- Customers can extend their limited warranty with AppleCare+ and
get accidental damage protection, or AppleCare+ with Theft and
Loss, and get 24/7 priority access to technical support.
- Every customer who buys iPhone from Apple can enjoy a free
Online Personal Session with an Apple Specialist to help them
explore and discover all the amazing things they can do with their
new iPhone.
- For a limited time, eligible customers who purchase a new
iPhone, iPad®, iPod touch®, Apple TV®, or Mac® can enjoy one year
of Apple TV+ for free and three months of Apple Arcade℠ for
free.11
1 The displays have rounded corners. When measured as a
rectangle, the screen is 6.06 inches (iPhone 12) or 5.42 inches
(iPhone 12 mini) diagonally. Actual viewable area is less. 2 Claim
is based on iPhone 12 Ceramic Shield front cover compared with the
previous-generation iPhone. 3 iPhone 12 and iPhone 12 mini are
splash-, water-, and dust-resistant, were tested under controlled
laboratory conditions, and have a rating of IP68 under IEC standard
60529 (maximum depth of 6 meters up to 30 minutes). Splash, water,
and dust resistance are not permanent conditions and resistance may
decrease as a result of normal wear. Do not attempt to charge a wet
iPhone; refer to the user guide for cleaning and drying
instructions. Liquid damage is not covered under warranty. 4 4K
Dolby Vision playback requires Apple TV 4K or an AirPlay®-enabled
TV. 5 Dolby Vision export options are available with Final Cut Pro
10.5 running on macOS Big Sur. 6 Data plan is required. 5G, Gigabit
LTE, VoLTE, and Wi-Fi calling are available in select markets and
through select carriers. Speeds are based on theoretical throughput
and vary based on site conditions and carrier. For details on 5G
and LTE support, customers can contact their carrier or visit
apple.com/iphone/cellular. 7 Some features may not be available in
all regions or all languages. For more information on iOS 14, visit
apple.com/ios/ios-14. 8 MagSafe accessories including chargers,
cases, and wallets are sold separately. 9 A portion of the proceeds
from every (PRODUCT)RED purchase goes to the Global Fund to fight
AIDS. From now until June 30, those proceeds will go to the Global
Fund’s COVID‑19 Response. 10 Apple Card Monthly Installments is
available for certain Apple products and is subject to credit
approval and credit limit. For more information on available
products, see a Specialist for more details. iPhone activation is
required on iPhone purchases made at an Apple Store with one of
these national carriers: AT&T, T-Mobile, or Verizon. Variable
APRs for Apple Card other than Apple Card Monthly Installments
range from 10.99 percent to 21.99 percent based on
creditworthiness. Rates as of April 1, 2020. Taxes and shipping are
not included in Apple Card Monthly Installments and are subject to
the standard purchase APR. See the Apple Card Customer Agreement
for more information. To access and use all the features of Apple
Card, customers must add Apple Card to Wallet on an iPhone with iOS
12.4 or later. To manage Apple Card Monthly Installments, customers
need an iPhone with iOS 13.2 or later or an iPad with iPadOS® 13.2
or later. Update to the latest version of iOS or iPadOS by choosing
Settings > General > Software Update. Tap Download, then
Install. Available for qualifying applicants in the US. Issued by
Goldman Sachs Bank USA, Salt Lake City Branch. 11 $4.99 per month
each for Apple TV+ and Apple Arcade after free trial. Special
offers are good for three months after the first activation of the
eligible device. One Apple TV+ offer and one Apple Arcade offer per
Family Sharing group. Plans automatically renew until cancelled.
Other restrictions and terms apply; visit apple.com/promo for more
information.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, iPhone, Super
Retina XDR, Ceramic Shield, A14 Bionic, MagSafe, Deep Fusion,
TrueDepth, iMovie, Final Cut Pro, FaceTime, Apple Watch, Apple
Podcasts, Siri, App Clips, MagSafe Charger, MagSafe Dup Charger,
Taptic Engine, EarPods, Apple Store, Daily Cash, Apple Card, iPad,
iPod touch, Apple TV, Mac, Apple Arcade, AirPlay, iPadOS, and the
Apple logo are trademarks of Apple. Other company and product names
may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210420006009/en/
Michele Wyman Apple michele_wyman@apple.com (669) 276-1208
Renee Felton Apple rfelton@apple.com (669) 276-2182
Apple Media Helpline media.help@apple.com (408) 974-2042
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