Brian Niccol to Depart Taco Bell; Julie Felss Masino, North American President, & Liz Williams, International President, Assu...
February 13 2018 - 4:28PM
Business Wire
Yum! Brands (NYSE: YUM) announced today that Brian Niccol will
step down from his role as Taco Bell CEO to assume a senior
position at another public company, effective
immediately. With Brian’s departure, Julie Felss Masino, 47,
President, Taco Bell North America, and Liz Williams, 42,
President, Taco Bell International, will assume leadership of the
Taco Bell Division in their respective roles, reporting to Yum!
Brands Chief Executive Officer Greg Creed.
“I want to thank Brian for his leadership and focus on always
keeping Taco Bell culturally relevant, innovative and accessible
for customers,” said Creed. “As Brian moves on to another
opportunity, we’re grateful he has built a world-class leadership
team. I’m confident that Julie, an accomplished brand builder and
restaurant industry executive, and Liz, a strong brand veteran, are
well positioned to ensure a seamless transition and will continue
to elevate Taco Bell into a distinctive, relevant and easy brand.
As we look ahead, I couldn’t be more excited about the strength of
Taco Bell as the brand continues its journey to become a $15
billion company with 9,000 restaurants globally by 2022.” Niccol
served as CEO of Taco Bell for three years.
Julie Felss Masino joined Taco Bell in January 2018 and as
President is responsible for ensuring the brand continues to
deliver same-store sales growth by driving innovation, new store
development and a frictionless customer experience through digital
and technology initiatives. She will also continue the brand’s
strong partnership with its franchisees to deliver world-class
operations. Masino joined Taco Bell from Mattel and, prior to
that, has extensive experience in the restaurant industry including
Starbucks and Sprinkles Cupcakes.
As President of Taco Bell International, Liz Williams is
responsible for the brand strategy and performance of the
International business. Prior to this role, Williams was the Taco
Bell CFO, where the brand delivered six years of industry-leading
sales, profit and brand growth under her financial leadership.
Before joining Taco Bell, Williams spent six years with The Boston
Consulting Group (BCG) as Principal in the Consumer and Retail
practices in U.S. and Asian markets. She also spent seven years at
Dell Computer in various finance, brand marketing and corporate
sales positions.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
is the nation’s leading Mexican-inspired quick service restaurant
(QSR) brand. From breakfast to late night, Taco Bell serves
made-to-order and customizable tacos and burritos, among other
craveable choices, and is the first QSR restaurant to offer
American Vegetarian Association (AVA)-certified menu items. Taco
Bell and its more than 350 franchise organizations proudly serve
over 46 million customers through its restaurants across the
nation, as well as through its mobile, desktop and delivery
ordering services. Globally, Taco Bell has nearly 7,000
restaurants, including more than 400 restaurants outside the U.S.
The brand encourages its fans to “Live Mas” and connects with them
through sports, gaming and new music via its Feed The Beat® music
program. Taco Bell also provides education opportunities and serves
the community through its nonprofit organization, the Taco Bell®
Foundation™, and connects fans with their passions through programs
such as the Live Mas Scholarship program. In 2016, Taco Bell was
named as one Fast Company’s Top 10 Most Innovative Companies in the
World.
About Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, has over
45,000 restaurants in more than 135 countries and territories and
is one of the Aon Hewitt Top Companies for Leaders in North
America. In 2018, Yum! Brands was recognized as part of the
inaugural Bloomberg Gender-Equality Index. In 2017, Yum! Brands was
named to the Dow Jones Sustainability North America Index and
ranked among the top 100 Best Corporate Citizens by Corporate
Responsibility Magazine. The company’s restaurant brands - KFC,
Pizza Hut and Taco Bell - are global leaders of the chicken, pizza
and Mexican-style food categories. Worldwide, the Yum! Brands
system opens over seven new restaurants per day on average, making
it a leader in global retail development.
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version on businesswire.com: http://www.businesswire.com/news/home/20180213006545/en/
Yum! Brands, Inc.Analysts are invited to contact:Keith Siegner,
888-298-6986Vice President, Investor Relations, Corporate Strategy
and TreasurerorKelly Knybel, 888-298-6986Director, Investor
RelationsorMembers of the media are invited to contact:Virginia
Ferguson, 502-874-8200Director, Public Relations
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