MIAMI, Jan. 27, 2021 /PRNewswire/ -- Americas Market
Intelligence (AMI) has released a new manual to help companies
create and execute thought leadership in Latin America. The 42-page manual expands
on guidance that AMI provided in a Jan.
21, 2021, LatAm thought leadership workshop that
was attended by hundreds of professionals.
"We started employing thought leadership in the fall of 2016,"
explains Abel Delgado, Director of
Digital Marketing for AMI. "It immediately started producing
results for us, and this led to us helping other companies with
their thought leadership projects. We decided to share what we've
learned about applying thought leadership in Latin America in both the webinar and in the
manual."
Simply titled Thought Leadership in Latin America, the manual offers more
than 60 practical tips, offering guidance that includes:
- Why Latin America is an
excellent target market for thought leadership content
- 4 surefire formats for creating blog posts
- How to integrate search engine optimization (SEO) into content
development from the beginning
- 5 key questions your company must answer in detail so it can
devise an effective thought leadership strategy that will clearly
demonstrate ROI
- The importance of a style guide to successfully create
whitepapers in Spanish and Portuguese
- Why B2B thought leadership videos need to be storyboarded to
succeed
- 3 ways to improve your speakers' delivery during webinars
"Since we have seen companies face challenges with both
developing strategies and granular execution of different types of
content, we included both in Thought Leadership in Latin America," says Delgado. "We hope
that our tips can be helpful for both those who lead marketing
departments or LatAm divisions and also for those who create
blog posts, webinars, infographics and other forms of thought
leadership content for marketing or PR purposes."
Thought Leadership in Latin
America can be found on this webpage, while
a video of AMI's LatAm Thought Leadership Workshop can be found
on YouTube.
About Americas Market Intelligence
Americas Market Intelligence (AMI) is the premier market
intelligence and strategy consultancy for Latin America, providing powerful research
insights for companies to succeed in a wide range of verticals in
the region, including payments, healthcare, logistics, mining,
energy, consumer goods and the industrial sector. Its customized
research reports deliver data-based clarity and far-reaching
strategic direction based on expert sources.
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Thought Leadership in Latin
America
Whitepaper and manual to help companies strategize and execute
effectively
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SOURCE Americas Market Intelligence