LIMASSOL, Cyprus, July 15, 2020 /PRNewswire-PRWeb/
-- Regulated FX broker EuropeFX has unveiled enhancements to
its affiliate program, which expands the group's efforts to work
with and target a much broader audience of marketing partners. The
development is important as it provides access to a wide range of
marketing tools and a full bevy of resources at disposal of those
interested in promoting EuropeFX's offering.
The new EuropeFX Partners portal intends to help their
affiliates and marketing partners grow acquisition in different
markets through access to online and offline tracking software.
They will also be able to make the most of the portal and its suite
of reporting tools, as well as flexible commission schemes and an
ad-serving functionality.
Partners will also be able to monitor their digital marketing
campaigns to optimise affiliate channel performance and encourage
program growth.
"These add-ons make for an invaluable tool for our affiliates as
well. The EuropeFX offer represents an outstanding opportunity for
affiliates to offer their referrals a trading environment with some
of the best account add-ons in the industry," said EuropeFX CEO
Keith Ioakim.
Cost per install campaign for eFXGO
Depending on the broker's partnership model, affiliates and
introducing brokers either make money from a spread rebate deal, or
cost per acquisition (CPA). Other brokers also offer a hybrid model
through which both payment models are used. EuropeFX provides all
these schemes and also went a step further, now allowing partners
to run CPI (Cost Per Install) campaigns for its flagship trading
platform, eFXGO, for an extra income opportunity and revenue
stream.
Along with the expertise provided by their in-house team, the
partnership department at EuropeFX will also help their partners in
the implementation of campaign conversion strategies with
end-to-end tracking and reporting capabilities. The overhaul of
their affiliate admin portal also allows the retail broker's
partners to target ad campaigns according to traders' geo-location,
device, language, and various other criteria.
EuropeFX decided last month to cease providing investment
services in the UK. The company's CEO revealed that it was his
company's decision to stop onboarding and soliciting new UK clients
as of June 4, citing "uncertainty of
the markets and ongoing developments." He added that EuropeFX
proceeded with the necessary notifications with the relevant
regulatory authorities.
SOURCE EuropeFX