TIDMSFOR
RNS Number : 4646T
S4 Capital PLC
25 March 2021
25 March 2021
S4 Capital plc
("S(4) Capital" or "the Company")
Jam3 to merge with MediaMonks
MediaMonks strengthens its creative and content capabilities,
adds talent and expands global footprint
S(4) Capital plc (SFOR.L), the tech-led, new age, new era
digital advertising and marketing services company, announces that
it has entered into a conditional agreement in relation to a merger
of Jam3 , an award-winning Toronto-based design and experience
agency, with MediaMonks, S(4) Capital's Content practice. Through
the merger, MediaMonks will deepen its creative capabilities and
expand its presence in Los Angeles, The Netherlands, Canada and
Latin America--with an all-new expansion in Uruguay.
Founded in 2004, Jam3 is a design and experience agency in
Toronto, Los Angeles, Amsterdam, and Montevideo led by Pablo Vio ,
Michael Dobell , Mark McQuillan , Adrian Belina , Jordan Cuddy ,
Miguel Moraleda . A global agency, Jam3 has over 150 employees
worldwide who uncover relevance, purpose and innovation in
everything they do. Together with their client portfolio of brands
such as Facebook, Sonos, Adidas, eBay, Levi's and CrowdStrike, Jam3
launches new products and design platforms, bringing moving
experiences to customers-digitally and beyond.
This merger represents the natural convergence of two partners
with a shared regard for creative excellence, and award-winning
work at scale on behalf of shared clients including Google,
Facebook, Spotify, and Netflix. Jam3 and MediaMonks combine their
global teams of powerhouse talent under a single P&L void of
silos and barriers to productivity. Named two of the '10 Digital
Agencies to Supercharge Your Marketing' by Forrester, MediaMonks
and Jam3 are two of the most iconic, award-winning teams who share
a vision for the future of brand experience. With a 20-year track
record for award-winning work, MediaMonks and Jam3 have topped the
leaderboard in industry award shows around the world. Both members
of the FWA Hall of Fame and the FWA 100 Club, MediaMonks and Jam3
have collectively earned 386 FWAs. More recently, Jam3 was awarded
2020's Campaign US Digital Innovation Agency of the Year (Gold) -
and MediaMonks won 2020's Campaign Digital Innovation Agency of the
Year in EMEA (Gold) and the UK (Bronze). With Jam3, MediaMonks and
Superhero Cheesecake, S(4) Capital is one of the most awarded
digital craft and design companies.
S(4) Capital Executive Chairman Sir Martin Sorrell said, "We are
delighted to welcome the Jam3 team to S(4) Capital. Data-driven,
Creativity is at the heart of our offering and Jam3's reputation,
talent and client base is second to none. Jam3 is another key step
in our seizing the next decade and converting clients at scale to
our new, unitary model."
"With shared clients, a shared focus on creative excellence and
a shared ambition to disrupt the market, Jam3 and MediaMonks are
obvious partners," said Wesley ter Haar, Founder MediaMonks, and
S(4) Capital Executive Director. "We've long admired the work of
the team at Jam3 and we can't wait to see what we can create
together."
Mark McQuillan, Partner and Managing Director, Jam3 added, "Our
ambition at Jam3 was to find a partner who can inspire us to
multiply our efforts, together. We couldn't be more excited to team
up with The Monks and S(4) Capital for our next chapter."
Enquiries
S(4) Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell, Executive
Chairman
Powerscourt (PR adviser to S(4) Tel: +44 (0)7970 246 725
Capital plc)
Elly Williamson
Jack Shelley
About MediaMonks
MediaMonks is a global creative production company that partners
with clients across industries and markets to craft amazing work
for leading businesses and brands. Its integrated production
capabilities span the entire creative spectrum, covering anything
you could possibly want from a production partner, and probably
more.
From creative campaigns and content to bespoke development and
design, MediaMonks works above the line and below the fold at the
intersection of creativity and technology. Operating across teams,
time zones, and technologies with an incredible in-house team of
more than 1500 Monks, including recent S4Capital mergers. Its work
is recognized by advertising and craft awards around the world,
producing 131 Cannes Lions and 275+ FWAs to date.
Founded in 2001 and rooted in digital, you can find MediaMonks
anywhere on the Web as well as in San Francisco, Los Angeles,
Mountain View, Sandpoint, Toronto, New York, Mexico City, Buenos
Aires, São Paulo, Dublin, London, Amsterdam, Hilversum, Cape Town,
Stockholm, Kiev, Dnepr, Moscow, Nur-Sultan, Dubai, Mumbai,
Bangalore, Delhi, Singapore, Shanghai, Sydney, Melbourne, and
Auckland.
About Jam3
A design and experience agency known for smart, innovative and
inspired work. We work closely with our clients to first understand
their problems and then solve them in creative ways. From our
offices in Toronto, Los Angeles, Amsterdam and Montevideo, we team
up with forward-thinking brands from around the world. Our partners
include Google, Spotify, Microsoft, adidas, Facebook, Sephora, MTV
and Disney Pixar. Modesty aside, our diverse work has received
global recognition from Cannes to The One Show, and even the
Pulitzer Prize.
About S(4) Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital
advertising and marketing services company, established by Sir
Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S4Capital estimates that in 2020 digital accounted for over
50% (for the first time) or $290 billion of total global
advertising spend of $525 billion (excluding over $500 billion of
trade promotion marketing, the primary target of the Amazon
advertising platform), and projects that by 2022 this share will
grow to approximately 60% and by 2024 to approximately 66%,
accelerated by the impact of covid-19.
S4Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and
Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks and Circus (see below), as
one of the fastest growing agencies by Adweek, and MightyHive
combined with award-winning UK-based digital analytics, biddable
media and data science company ConversionWorks and South
Korea-based data and analytics consultancy MightyHive Korea. In
November 2019, MediaMonks announced its combination with
Delhi-based content creation and production company WhiteBalance
(completed in August 2020 - the delay due to necessary merger
clearance procedures) and then with fully integrated digital agency
Circus Marketing in January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data and analytics consultancies,
and in June 2020, MightyHive announced its combination with Lens10,
a leading Australian digital strategy and analytics consultancy. In
July 2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced
its combination with Dare.Win, expanding its geographical presence
to France. In January 2021, MediaMonks announced its combination
with integrated creative, technology and media agency Decoded
Advertising, Shanghai based creative agency TOMORROW and Stuttgart
based automotive specialist STAUD STUDIOS. MightyHive also
announced its combination with integrated digital performance
marketing agency Metric Theory. In February 2021, MightyHive
acquired the assets of Datalicious, a leading Google Marketing
Platform, Google Cloud and Google Analytics partner in Asia
Pacific.
On 16 July 2020, S4Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116 million gross proceeds which will be used for
further expansion and combination purposes.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Peter Rademaker and Scott Spirit all joined the S4Capital Board as
Directors. The S4Capital Board also includes Rupert Faure Walker,
Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company now has over 4,400 people in 31 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
current market capitalisation of approximately GBP2.5 billion
(c.$3.5 billion), and would rank around the FTSE 150. It achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP11 billion. Prior to that Sir Martin
was Group Financial Director of Saatchi & Saatchi Company Plc
for nine years.
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