NEW YORK, Sept. 9, 2020 /PRNewswire/ -- There's
something new dropping this fall and it's ripe for the taking.
Captain Morgan is hitting the shelves with Captain Morgan Sliced
Apple Spiced Rum – something brand new that's sure to shake up the
rum category as a spirit that is so delicious it can easily be
enjoyed neat or on the rocks.
There's more fun to be had with this twist on a classic – we
took the flavor of our signature Original Spiced Rum, added a
subtle hint of ginger and fused it all together with the
deliciously juicy and crisp taste of fresh cut apples. Captain
Morgan Sliced Apple is all about making sure you and your friends
can enjoy and celebrate the good times with a flavor everyone
loves, whether you're near or far.
"Captain Morgan has always been about uniting the crew and
creating lasting memories," said Sam
Salameh, Vice President Captain Morgan. "These days, we all
could benefit from a little more fun in our lives – there's always
more fun to be had with Captain Morgan, and the crisp,
fall-inspired flavor of Captain Morgan Sliced Apple is the latest
proof of just that."
Nothing screams autumn like sliced apples. They're crisp,
refreshing, sweet yet tart, exploding with flavor and perfectly
suited for the fall (or any) season. With all that flavor
packed into Captain Morgan Sliced Apple, there's something for
everyone 21 and over to sink their teeth into – serve it
neat, on the rocks or as a chilled shot. Captain Morgan Sliced
Apple is so delicious that we recommend giving it a try on its own,
but if you're looking to spice things up, it can be used to add
variety to some of your favorite signature cocktails like the
Captain Morgan Apple Crisp or
Captain Morgan Apple Mule.
No matter how you decide to pour Captain Morgan Sliced Apple,
we're all about safely coming together with your favorite people
for the sake of a good time and making new memories. And just like
the good times, Captain Morgan Sliced Apple is here to stay and is
on shelves now across the U.S. and Canada. It is available in a 750mL bottle with
an ABV of 35%, and the suggested retail price is $15.99.
Be sure to check out @CaptainMorganUSA on Instagram and
@CaptainMorganUS on Twitter for Captain Morgan Sliced Apple
cocktail recipes and for updates on how Captain Morgan will be
celebrating the spirit of our local communities in the coming
months. No matter where or how you choose to celebrate the spirit
of your crew, Captain Morgan Sliced Apple is best enjoyed
responsibly – Captain's orders.
About Captain Morgan
Captain Morgan is the number one
selling spiced rum and the third largest spirits brand in the U.S.
With the promise that there's more fun to be had, Captain
Morgan encourages everyone 21+ to find the fun in each day. The
Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced
Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White
Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Coconut Rum,
CAPTAIN MORGAN Black Spiced Rum, CAPTAIN MORGAN Private Stock,
CAPTAIN MORGAN Cannon Blast, CAPTAIN MORGAN
LocoNut, CAPTAIN MORGAN Apple Smash, CAPTAIN MORGAN
Watermelon Smash, CAPTAIN MORGAN Grapefruit Rum. For more
information, visit www.CaptainMorgan.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives and ways to share
best practice. Follow us on Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA. Celebrating
life, every day, everywhere.
MEDIA CONTACTS:
Holden
Hill
|
Kyra Zeller
|
TAYLOR
|
DIAGEO
|
(312)
577-7649
|
(646)
223-2000
|
hhill@taylorstrategy.com
|
kyra.zeller@diageo.com
|
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SOURCE Captain Morgan