Walmart Enlists American Fashion Designer Brandon Maxwell as Creative Director for Select Elevated Fashion Brands
March 16 2021 - 12:00AM
Business Wire
Maxwell to design future collections of Free
Assembly and Scoop, Walmart’s elevated fashion brands
Today, Walmart announced that acclaimed American fashion
designer Brandon Maxwell is collaborating with the retailer as
Creative Director for Free Assembly and Scoop, its exclusive,
elevated fashion brands. This collaboration is a first for
Walmart’s private brand apparel business, which has successfully
expanded its assortment to include quality, on-trend and accessible
fashion to help customers outfit their closet no matter their
personal style or budget.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210315005862/en/
Walmart Enlists American Fashion Designer
Brandon Maxwell as Creative Director for Select Elevated Fashion
Brands (Photo: Business Wire)
Known as one of the industry’s leading American fashion
designers, Maxwell will act as Creative Director for Free Assembly
and Scoop, driving the design of seasonal collections for men’s,
women’s, children’s and accessories. In his role, he will be
responsible for collection design and providing input into material
selection, sourcing and production. He will also be involved in
brand marketing initiatives and campaigns for both elevated
brands.
“Working with Walmart has long been a dream of mine. Like many
people across the country who live in a small town, Walmart was the
destination for everything where I grew up in Texas, including
clothing,” said Brandon Maxwell, Creative Director for Free
Assembly and Scoop at Walmart. “This partnership allows me to bring
the experience and joy of fashion to countless people who live in
small towns across the country. Everyone deserves to have access to
well-designed clothing at an accessible price point. I am energized
by this collaboration with Walmart, as it is not only an
opportunity to make exceptional design accessible to all but with
our charitable initiatives, we will work to help people improve
their lives. That is after all the most fashionable thing we can
do.”
Born and raised in Longview, Texas, Maxwell is known for his
red-carpet gowns and award-winning runway creations. He began his
fashion journey as a child playing under the racks of the clothing
store where his grandmother worked in Texas. This experience laid
the foundation for a career in fashion styling and the launch of
his eponymous brand BRANDON MAXWELL. Like Walmart, Maxwell believes
that everyone should have access to beautiful clothing that makes
them look and feel their best.
“Brandon is a powerhouse in the fashion industry. His designs
are beautiful, youthful, timeless and expertly tailored,” said
Denise Incandela, Executive Vice President, Apparel and Private
Brands, Walmart. “Our shared fashion values of accessibility and
commitment to incredible design and quality make him an ideal
partner for Walmart. Bringing his distinctive design talent to our
elevated brand collections of Free Assembly and Scoop, allows
Walmart to offer customers stylish, high-quality fashion at an
extraordinary value.”
Maxwell will oversee four seasonal collections annually for Free
Assembly and Scoop. He will start by influencing the Holiday 2021
collections before his full collections drop in Spring 2022.
Launched in Fall 2020, Free Assembly is a modern, fashion
essentials clothing brand that offers elevated style with a focus
on thoughtful, simple design at an incredible value. Scoop, the
legendary fashion boutique re-imagined as a Walmart exclusive brand
in Fall 2019, is a trend-inspired fashion brand, featuring elevated
details to help customers build their “Ultimate Closet” at an
affordable price.
As a part of this partnership and his ongoing commitment to
giving back to the community, Maxwell has also designed a line of
face masks available exclusively at Walmart starting today. Timed
to this launch of Maxwell’s exclusive face masks, Walmart will
donate $100,000 to DonorsChoose.org, a charity selected by Maxwell
for its dedication to helping public school teachers get the
funding they need for materials and experiences that will help
their students learn.
For more details on Walmart’s partnership with Brandon Maxwell
and to purchase an exclusive face mask, visit
www.walmart.com/brandonmaxwell.
About Walmart Walmart Inc. (NYSE: WMT) helps people
around the world save money and live better - anytime and anywhere
- in retail stores, online, and through their mobile devices. Each
week, approximately 220 million customers and members visit
approximately 10,500 stores and clubs under 48 banners in 24
countries and eCommerce websites. With fiscal year 2021 revenue of
$559 billion, Walmart employs over 2.2 million associates
worldwide. Walmart continues to be a leader in sustainability,
corporate philanthropy and employment opportunity. Additional
information about Walmart can be found by visiting
corporate.walmart.com, on Facebook at facebook.com/walmart and on
Twitter at twitter.com/walmart.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210315005862/en/
Jaeme Laczkowski 800-331-0085
Walmart (NYSE:WMT)
Historical Stock Chart
From Aug 2024 to Sep 2024
Walmart (NYSE:WMT)
Historical Stock Chart
From Sep 2023 to Sep 2024