David Ortiz Steps up to the Plate for SKECHERS
May 03 2017 - 9:00AM
Business Wire
Famed Baseball Slugger to Appear in Global
Men’s Footwear Campaign
SKECHERS (NYSE:SKX) expands its roster of sports stars
representing the brand by announcing that ten-time All-Star
Dominican-American baseball slugger David Ortiz—known by fans
around the world as “Big Papi”—will be lacing up in SKECHERS Men’s
footwear for a multi-platform global marketing campaign set to
launch this Fall.
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Baseball slugger David Ortiz signs on
with Skechers (Photo: Business Wire)
“Twenty seasons in the majors took its toll on my body and
especially my feet,” said David Ortiz. “While I knew I’d miss
things about the game, I’m definitely able to enjoy my retirement
in comfort thanks to my new partnership with SKECHERS. Toward the
end of my career it felt like I was playing on two stubs, but now
these SKECHERS have me feeling like I’m walking on the clouds!”
“We’re thrilled to have Big Papi joining Team SKECHERS and
bringing with him the personality, heart and passion loved by
baseball fans everywhere,” added Michael Greenberg, president of
SKECHERS. “David represents a perfect fit for our athletic and
casual Men’s footwear collections. The respect he garners will be a
home run for SKECHERS. And with a fanbase beyond the United States,
especially across the Americas, he’ll help us build awareness
around the globe.”
Known primarily for his roles as a designated hitter and first
baseman for 14 seasons in Boston, David Ortiz joined the pros in
1992 and previously played for Seattle and Minnesota. In Boston, he
played for the team that broke the curse in 2004 and won the World
Series two more times—in 2007 plus 2013 when he was also named
series MVP. Ortiz is one of the most powerful sluggers in baseball
history—a seven-time Silver Slugger winner who holds Boston’s
single-season home run record of 54 set in 2006. He ended his
career with 541 home runs (17th all-time), 1,768 RBIs (22nd
all-time) and a .286 batting average. Ortiz remains the all-time
leader as designated hitter for home runs, RBIs and hits.
Since retiring, he’s been focused on his charity—the David Ortiz
Children’s Fund—which is committed to helping children in New
England and the Dominican Republic who do not have access to the
critical pediatric services they need. Ortiz will share insight
from his life and career with the world when his anticipated memoir
Papi: My Story releases in hardcover on May 16.
Along with boxer Sugar Ray Leonard and football legends Joe
Montana and Howie Long, who all appear in current SKECHERS footwear
campaigns, SKECHERS has a long history working with athletes to
represent its Men’s collection. Our extended roster of sports icons
includes Pete Rose, Mariano Rivera, Ozzie Smith, Tommy Lasorda, Joe
Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick Fox,
and Wayne Gretzky.
In recent years, the range of SKECHERS men’s footwear has
expanded to include a wide array of trend-right casual and sport
styles, and innovations such as SKECHERS Air-Cooled Memory Foam for
long-lasting comfort. Styles from the SKECHERS men’s collection are
available in SKECHERS retail stores as well as department stores
and footwear retailers around the globe.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 160 countries and territories worldwide via department and
specialty stores, more than 2,055 SKECHERS Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia and
the Middle East, and wholly-owned subsidiaries in Canada, Japan,
throughout Europe and Latin America. For more information, please
visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form
10-K for the year ended December 31, 2016. The risks included here
are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time
and the companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20170503005516/en/
SkechersJennifer Clay, 310-937-1326jennc@skechers.com
Skechers USA (NYSE:SKX)
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