Charmin® Answers the Call of Nature with Futuristic Bathroom Innovations
January 05 2020 - 4:00PM
Business Wire
From RollBot to V.I.Pee Stalls, Charmin Debuts
“GoLab” at CES 2020
Today, Charmin® rolls into CES 2020 with Charmin GoLab, the
first-ever innovation showcase focused on helping people Enjoy the
Go, anytime, anywhere. GoLab features three cheeky,
never-before-seen conceptual prototypes made to deliver a better
bathroom experience from start to flush.
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People use the bathroom 6-7 times a day, and spend on average
156 hours a year on the toilet.1,2 And yet, in a world that’s
ever-evolving with new technology, the bathroom is basically the
same as it was 100 years ago. That is, until now.
Charmin’s vision for a better bathroom experience extends into
the future to address top potty pain points everyone can relate
to:
- RollBot – RollBot is a first-of-its-kind robot that,
when controlled with a smartphone using Bluetooth, delivers a fresh
roll of Charmin to you so you won’t have to be left in a bind ever
again. Its futuristic design uses self-balancing technology to give
it a more bear-morphous look.
- SmellSense – An electronic sensor monitoring system that
lets you plan ahead and check how the bathroom smells without
having to experience it yourself. It is calibrated to detect carbon
dioxide or hydrogen sulfide found in a *toot* or *two*. SmellSense
notifies you via a GO/NO GO display on the status of the stench and
when it’s safe to go in.
- V.I.Pee – A premium porta-potty experience enhanced with
Oculus Rift S VR that will transport a GOer missing out on any
moment – whether it be an event or concert – to the front row so
you never miss a beat while on the seat. You can pick up right
where you left off before the call of nature rolled in, with the
bathroom being the best seat in the house.
“At Charmin, we’re always on a mission to bring people a better
bathroom experience, and while that starts with the best TP,
Charmin GoLab allows us to finally expand beyond just the seat,”
said Rob Reinerman, Charmin Brand Director. “The concepts we’re
bringing to CES are a playful way to showcase our relentless
obsession with helping people Enjoy the Go now and into the
future.”
Charmin GoLab will be located in the Procter & Gamble
(P&G) LifeLab exhibit from January 7-10, 9 a.m. to 6 p.m. PST.
The P&G LifeLab, in its second year at CES 2020, gives
consumers an immersive look at the intersection of P&G’s deep
and meaningful consumer knowledge, and the category-changing
innovations that define its brands. CES attendees can visit the
P&G LifeLab at space 42131 in the Smart Homes Marketplace and
view other innovations from Baby Care, Grooming, Home Care, Oral
Care and PG Ventures.
1 Savory, Gemma. “Normal Urinary Frequency,” Bladder & Bowel
Community, April 18, 2019,
https://www.bladderandbowel.org/bladder/bladder-conditions-and-symptoms/frequency.
2 Anderer, John. “Me Time: The Average Adult Will Spend 416 Days
In The Bathroom, Survey Finds.” Study Finds, July 8, 2019.
https://www.studyfinds.org/average-adult-will-spend-416-days-bathroom.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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Alan Danzis alan.danzis@mslgroup.com (646) 500-7676
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