Seek style inspiration online at Macy’s
Presents The Edit, curated by Macy’s Fashion Office
Macy’s spring 2019 campaign, Find More,
highlights the feeling of confidence and self-expression created by
wearing the perfect look
@macys social explores all the ways to
“Redefine Beautiful”
This spring, Macy’s is celebrating beauty in all its forms,
expanding and redefining the word through a deeply personal
campaign and fresh fashion assortment that speaks to individuality.
The seasonal transition encourages a new outlook on
self-expression, encompassing fashion, beauty and home at Macy’s.
Inspired by the sea with hues of blue and white, the combination
creates a feeling of coastal cool, while an elevated palette of
pastels and metallic add an air of sophistication. Macy’s Presents
The Edit is the digital destination to explore these trends, as
well as find inspiration and dive into must-have It List items
curated by the experts in Macy’s Fashion Office. These trends and
more are featured in Macy’s new television spot, “Find More,” which
follows everyday remarkable women using fashion to display
confidence and personal expression. Macy’s social media is also
challenging expectations through a new campaign called Redefining
Beautiful, exploring the diverse and personal meanings of the word
through a series of individual portraits.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190311005473/en/
Macy’s Spring 2019 remarkable fashion,
beauty and home assortment is inspired by coastal culture and
individuality. Taylor dress, $119; Steve Madden handbag, $78; INC
International Concepts jewelry, $29.50-$79.50. (Photo: Business
Wire)
“Spring brings inspiration and freshness, making it the perfect
time to upgrade your wardrobe and discover new trends,” said Durand
Guion, vice president, Macy’s Fashion Office. “We’ve scoured the
globe to curate our spring assortment, transporting our customers
to pristine beaches with airy pieces that feel both cozy and
elevated. Touches of metallic and iridescence add personality,
while a rainbow of pastels evoke the most important colors of the
season. We want customers to define their own version of style and
beauty this spring with remarkable pieces that feel personal.”
Macy’s spring 2019 campaign, Find More, is a powerful ode to
women finding their remarkable selves as they go about their
everyday lives. The 60-second commercial, created by Macy’s and
BBDO New York, is airing now through April 6. The spot features an
original poem read aloud as a diverse group of women go confidently
through their days, exemplifying beauty in its many forms. The spot
follows women living their ordinary, extraordinary lives, using
fashion to express themselves to the world.
These individual expressions of self and beauty are also
explored on Macy’s social media channels. Individual women are
featured in photos and videos overlaid with each woman’s personal
definition of beauty. These descriptions will be as unique as the
women writing them, exemplifying the limitless nature of beauty.
Macy’s Instagram encourages viewers to find more with inspiring
content that defies conventional labels of what is beautiful.
Remarkable individual style can also be found within Macy’s
Style Crew. Launched in fall 2017, Macy’s Style Crew now includes
nearly 1,000 employee ambassadors, each showcasing their individual
sense of style and flair. The Style Crew taps into Macy’s own
network of style-obsessed, social-savvy colleagues who share their
favorite looks, including unique and eye-catching ways to rock the
latest trends in fashion, beauty and home, through their own social
media channels. Check out #macysstylecrew and @macys on Instagram,
as well as macys.com/stylecrew for more.
Interested in a behind-the-scenes look at how remarkable fashion
comes to life at Macy’s? Macy’s teamed up with The New York Times’
T Brand Studio for an inside look at how trends are born. Get to
know Macy’s Fashion Office—the team that dresses America. Meet
Durand Guion and his style-driving team as they share an inside
view of how they gather trends from across the globe, reinterpret
ideas for the Macy’s shopper and curate the must-have items that
populate Macy’s stores and online nationwide. The three-episode
series is available now in The Scoop on Macy’s Presents The Edit,
as well as YouTube.com/Macys.
Spring Fashion
Inspired by elevated surf culture from Montauk to Malibu, the
coastal cool trend for the season is cozy and tranquil.
Sophisticated silhouettes in a palette of moody blues, crisp whites
and neutrals are spring must-haves, as are casual tie-dye prints
reminiscent of the sea and natural textures. Crochet, mélange knits
and fisherman stitching make sweaters perfect for warming
temperatures, especially when paired with laid-back, frayed,
high-rise or wide-leg denim. Refined straw, raffia, rope and woven
leathers are key materials in accessories. From navy to cerulean
and azure, bags, shoes, jewelry and watches are found in a calming
array of gradient blues. Stripes and logo detailing with a strong
emphasis on denim also give a welcome refresh to accessories this
spring, and stackable sets of jewelry add another layer of style.
In menswear, confidence is everything. Statement denim is an
essential, featuring unique printed patterns and washes. Bold
prints take over athleisure as the track suit becomes the go-to for
the weekend.
The season’s staple pastel palette also steps into the future
with a dose of shine. These softer shades are anything but quiet in
everything from chic outerwear to skirts and dresses with longer
hemlines. For the ultimate combination of power and femininity, try
the pastel suit. A chunky sole sneaker adds a dose of freshness to
any of these looks. Intimates also get a feminine update with silky
materials in soft pastels and botanic prints. In jewelry, sculpted
florals and pastel stones add a touch of light to any style.
Spring Beauty
Channeling otherworldly beauty, spring is all about standout
looks. Be a galactic muse by creating prismatic effects through
powders and glosses that give crystal-like dimension, including Too
Faced Diamond Light Multi-use Highlighter. Play up the metallic
style with Anastasia Beverly Hills Dream Glow Kit and highlight a
precious metal selection that brings glamour to the forefront.
Winky Lux has an assortment of glosses and balms to bring out your
inner cosmic dweller with nude and glowy lips. Bring out the skin’s
natural iridescence and glow with hydrating serums and retinol
treatments. Upgrade any look from winter to spring with the floral
notes in Tiffany Sheer and Chanel Chance Eau Tendre fragrances.
Spring Home and
Entertaining
A relaxed and calm home inspired by the blues of the coast is
essential for spring. With an elevated collection of blue tones in
kitchenware, textiles and tabletop decor, home feels fresh and
light. Add a touch of nature by bringing the outdoors in with an
Aerogarden by Goodful, which allows herbs to grow and flourish on
the kitchen counter. Natural finishes provide a sense of
tranquility and ease. Coastal figural dishes and serveware from The
Cellar will make this spring’s dining feel like a seaside
experience. Continue to renew and rest with a selection of bedding
from Martha Stewart Collection, featuring clean lines and nautical
patterns. The Olaria Dinnerware Set from Hotel Collection combines
cool stone colors and texture with a raw edge white porcelain,
which draws from the simplicity of white.
No home is complete for spring without a little cleaning and
revamping. Upgrade your mattress and with a selection of the most
sought after brands, with convenient delivery options for everyone
– from the compactness of a box delivered to your door to the
premium white glove delivery option which includes in-home
assembly. From a personalized and tech-driven Bedgear mattress to
foam favorites like Purple and Simba, Macy’s assortment makes it
the mattress destination. Visit macys.com for the full mattress
selection and options to start spring on the right side of the
bed.
For help finding your own version of remarkable, customers can
utilize superb style, home and gifting advice through
MyStylist@Macy’s, a fun, fast and free personal shopping service.
Check out macys.com/mystylist to book an appointment and learn
more.
About Macy’s
Macy's is America’s store for life. The largest retail brand of
Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices
to customers at approximately 650 locations in 44 states, the
District of Columbia, Puerto Rico, and Guam, as well as to
customers in more than 100 international destinations through
leading e-commerce site macys.com. Macy's inspires fashion
exploration and discovery through the most desired family of
exclusive brands for her, for him, for the home, and via our
dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190311005473/en/
Bailey Thomas, Macy’s Media Relations646-429-7447;
bailey.j.thomas@macys.com
Erica White, Macy’s Media Relations646-429-7470;
erica.white@macys.com
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