On Friday, December 7, Macy’s will help grant
25 wishes in 25 cities across the country and double its donation
for each letter collected that day in-store or at
macys.com/believe
Macy’s (NYSE:M) will celebrate National Believe Day on Friday,
Dec. 7 by doubling donations to Make-A-Wish® for each letter to
Santa collected that day in stores or online at macys.com/believe.
As part of the 11th annual Believe campaign, Macy’s will also mark
this special day with the return of Wishes Across America, helping
grant 25 special wishes for children across the country. The
beloved Believe program helps bring joy to children with critical
illnesses and this year, from Nov. 2 to Dec. 24, Macy’s has pledged
to donate $1 to Make-A-Wish for each letter sent, up to $1 million.
For National Believe Day, Macy’s will pledge an additional $1 per
letter, up to an extra $1 million, above the existing $1 million
campaign goal.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181203005659/en/
Macy's and Make-A-Wish® will celebrate
Wishes Across America as part of Macy’s 11th annual Believe
campaign. (Brandon Wade/AP Images for Macy's)
“National Believe Day brings our Macy’s colleagues and customers
together to help celebrate the holiday season by giving back in a
big way,” said Sam Harrison, vice president of giving and
volunteerism at Macy’s. “This is one of most special days at
Macy’s, where we focus on spreading the message of generosity and
hope across the nation. It’s also when we generate excitement to
double our donation to Make-A-Wish – meaning that Macy’s will
donate $2 for every letter written, up to an additional $1 million,
that day alone. On National Believe Day, we help to grant 25
special Wishes Across America in 25 cities. The amazing wishes
bring unmatched joy and hope to children and families across the
country, and Macy’s is thrilled to support such wonderful
moments.”
Macy’s has donated more than $112 million to Make-A-Wish since
2003, including more than $17 million through its annual Believe
campaign. These donations have helped grant more than 13,000
wishes, impacting millions of lives and communities. This year’s
Wishes Across America, taking place on National Believe Day, will
celebrate 25 wishes of all types, from having shopping sprees and
makeovers to traveling to Hawaii, New York City and Paris, and
singing on stage “to be a star.”
To generate even more excitement in stores on National Believe
Day and as part of Macy’s 12 Days of Friends and Family activities,
kids will be able to create winter works of art featuring Sunny the
Snowpal at coloring stations located next to the Believe
letterboxes and snap a photo at the Macy’s selfie wall.
Additionally, as an extra special treat for National Believe Day
this year, the one and only Santa will be taking over Macy’s
Twitter @macys to spread the message of love and generosity! Tweet
with Mr. Claus and join in the fun on Dec. 7 using #macysbelieve.
You can also check out Macy’s Instagram stories (@macys) to follow
the excitement of National Believe Day including Wishes Across
America, letter writing, double donations, and more. Macy’s has
also teamed up with Giphy to create one-of-a-kind Macy’s Santa GIFs
for fans to use across all social media platforms. These custom
jolly GIFs allow everyone to continue spreading Christmas wonder
all season long and can be found by simply searching “Santa”
wherever GIFs are used across Facebook, Instagram Stories, Twitter,
Messenger, and more.
The Believe campaign was inspired by the story of an 8-year-old
girl, Virginia Hanlon, who wrote a letter to the New York Sun
newspaper in 1897. Virginia asked the paper’s editor, Francis P.
Church, if there really was a Santa Claus. “Yes, Virginia, there is
a Santa Claus,” Church replied. “He exists as certainly as love and
generosity and devotion exist." This iconic response illustrates
the spirit of the Believe campaign, as well as the climactic
National Believe Day.
To learn more about Macy's Believe campaign,
visit macys.com/believe. For additional media materials,
including images and b-roll,
visit http://pimsmultimedia.com/MacysHoliday2018/believe.php.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately 650
locations in 44 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $52 million each year, plus
153,000 hours of volunteer service, to help make a difference in
the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Make-A-Wish
Make-A-Wish creates life-changing wishes for children with
critical illnesses. We seek to bring every eligible child’s wish to
life because a wish is an integral part of a child’s treatment
journey. Research shows children who have wishes granted can build
the physical and emotional strength they need to fight their
illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the
world’s leading children’s wish-granting organization, serving
children in every community in the United States and in more than
50 countries worldwide. Together, generous donors, supporters,
staff and more than 35,000 volunteers across the U.S., grant a wish
every 34 minutes, on average, somewhere in the country. Since 1980,
Make-A-Wish has granted more than 300,000 wishes to children in the
U.S. and its territories; more than 15,400 in 2017 alone. For more
information about Make-A-Wish America, visit wish.org.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181203005659/en/
Silvia Osante, Macy’s Media Relations646-429-5241;
silvia.osante@macys.com
Bailey Thomas, Macy’s Media Relations646-429-7447;
bailey.j.thomas@macys.com
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