MOORESVILLE, N.C., Jan. 20, 2020 /PRNewswire/ -- As the 2020
presenting sponsor of the NFL's Super Bowl Experience, Lowe's
Companies, Inc. (NYSE: LOW) announced today its plans for Super
Bowl LIV, which encourages NFL fans to "Bring It Home" and prepare
for the big game with products, tips and team-inspired
dwellings.
Lowe's, the Official Home Improvement Sponsor of the NFL, is
encouraging NFL fans to "Bring It Home" in time for Super Bowl LIV.
From new deck lights and updated color schemes, grills to
game-ready coolers, Lowe's can help fans turn any home into the
ultimate viewing spot for the big game.
"Just as the two teams in the Super Bowl will be looking to
bring home a championship, Lowe's is stepping up its game and
helping fans bring the NFL experience to homes across the country,"
said Bill Boltz, Lowe's executive
vice president, merchandising. "Fans can find inspiration from
their team's 'dwelling' at Super Bowl Experience in Miami as well as shop more than 10,000
NFL-branded products, appliances and grills at Lowe's to create
updated spaces for the ultimate Super Bowl parties."
As part of Lowe's presenting sponsorship of the NFL's Super Bowl
Experience in Miami, 'Lowe's
Hometown' is the first of its kind interactive fan experience
featuring custom built dwellings representing all 32 NFL teams.
This neighborhood will showcase an idyllic community founded upon
the love of the NFL and the unique characteristics of each team and
the city in which they call home.
Built by tools, supplies and expertise available at Lowe's, this
activation allows NFL fans to truly "Bring It Home" by visiting
their favorite team dwelling in Miami or celebrating its design on social
media. Chamberlain, Kobalt, Valspar, Trex, Leggett & Platt and
Scott's Miracle-Gro helped bring the dwellings to life.
Examples of dwellings include:
- Carolina Panthers: "Sir Purr's Palace" – Sir Purr's
Palace will merge a panther's true natural habitat with a regal
throne. The giant crown framing the throne is a towering nod to the
Carolina Panthers' home of Charlotte,
N.C. or the 'Queen City.'
- Dallas Cowboys: "Rowdy's Fan
Cave" – The ultimate home of America's Team features a
façade comprised of a large screen wall reminiscent of the
stadium's iconic, larger-than-life jumbotron – perfect viewing for
passionate fans.
- Tennessee Titans: "T-Rac's Temple" - A Titans-themed
Parthenon is supported by Titan Sword columns, as T-Rac's chariot
stands proudly in the center. Ancient Greek artifacts that
reimagine iconic moments from Titans history are included
throughout.
In addition to on-site activations during Super Bowl week, the
"Bring It Home" campaign will also extend to social and digital,
running now through Super Bowl LIV, nationwide and out-of-home and
in-store activations in Miami.
Lowe's will also partner with Rebuilding Together alongside more
than 200 volunteers from local organizations to provide critical
home repairs for nine families in Miami's vibrant West
Coconut Grove neighborhood.
For more information on Lowe's NFL-branded merchandise offering,
please visit Lowes.com/NFL.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a
FORTUNE® 50 home improvement company serving more than 18 million
customers a week in the United States and Canada.
With fiscal year 2018 sales of $71.3 billion, Lowe's and its
related businesses operate or service more than 2,200 home
improvement and hardware stores and employ approximately 300,000
associates.
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SOURCE Lowe's Companies, Inc.