Fiverr Reimagines the Way AI and Human Intelligence Work Together With the Launch of Logo Maker
February 13 2020 - 8:00AM
Business Wire
The AI-powered authoring tool enhances the
productivity of Fiverr’s creative seller community, while allowing
businesses to rapidly personalize and customize the perfect
logo.
Fiverr International Ltd. (NYSE: FVRR), the company that is
changing how the world works together, today announced the launch
of Fiverr Logo Maker, bringing the power of artificial intelligence
to Fiverr’s best creative talent. Fiverr sellers now have the
opportunity to monetize their existing design portfolio by
instantly producing hundreds of logo permutations using AI-based
tools developed by Fiverr. For buyers, the powerful service
streamlines the logo creation process allowing them to rapidly
personalize and customize original, handmade designs created by
Fiverr sellers. Recognizing the risk that automation and AI
presents for the creative community, Fiverr Logo Maker is advancing
a unique approach that preserves the integrity of human-made logo
designs, while giving business buyers a fast and intuitive service
to build a logo.
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Fiverr's Logo Maker enhances the
productivity of its creative seller community, while allowing
businesses to personalize and customize the perfect logo. (Graphic:
Fiverr)
There is a spectre haunting the future of work in the form of AI
and automation enabling machines to displace people’s jobs. Fiverr
is determined to harness the power of AI and automation to enhance
human productivity, recognizing that, used properly, technology can
also unleash human creativity. While AI plays a critical role in
automating certain repetitive tasks, like data entry and
collection, its success also highlights human skills such as
creative thinking, storytelling, and social interaction, which will
never be truly automated by machines. As a result, AI will make
some work more human, not less.
“The idea that artificial intelligence will eliminate many jobs
in the future is outdated. Automation will not displace human
imagination and creativity, rather, the technology’s impact will be
in supporting and enhancing fundamental human capabilities. The
future of work is one where AI supports more people, to create more
with less effort,” said Micha Kaufman, founder and CEO of Fiverr.
“As a company that puts our community first, we believe our
approach to building smart AI tools not only supports their efforts
in delivering exceptional work, but also bolsters their
opportunities for work and earning potential.”
The power of Fiverr Logo Maker rests in its approach to
combining the creative artwork designed by Fiverr community members
and its intuitive AI algorithms that allow it to generate relevant,
effective logos for businesses in a few clicks. Once a logo is
created, Logo Maker can also provide businesses a complete branding
package within seconds. Customers will be able to download dozens
of branding files to be used on the business’ website, social media
and other marketing assets. Uniquely, Logo Maker also provides
buyers the option to work with the designer who created the
original logo template on any special enhancements that can’t be
modified through the AI.
With Logo Maker, Fiverr now covers the spectrum of design needs
-- from custom designed logos for businesses looking to work
directly with experienced designers from scratch to those who want
a simple do-it-yourself option. For more information about Logo
Maker, please click here and access the tool, click here.
About Fiverr
Fiverr's mission is to change how the world works together. The
Fiverr platform connects businesses of all sizes with freelancers
offering digital services in more than 300 categories, across 8
verticals including graphic design, digital marketing, programming,
video and animation. Since inception, the platform has served over
5.5 million businesses and has facilitated over 50 million
transactions. Fiverr's global community of freelancers spans across
more than 160 countries. We invite you to visit us at fiverr.com,
read our blog and follow us on Facebook, Twitter and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20200213005155/en/
Holly Steffy press@fiverr.com
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