SHELTON, Conn., Sept. 28, 2017 /PRNewswire/ -- Schick Hydro
is proud to bring the "Schick Shave Off" – the brand's first-ever,
shave video game – to New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits
Center in New York City.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8184451-schick-hydro-shave-off/
The Schick Hydro superhero – Hydrobot – is a razor designed like
no other that is always challenging convention. In the recently
released, limited-edition "Schick Hydrobot and the Transformers"
comic book – available now in digital and animated forms – fans
discovered the genesis of Hydrobot including his pursuit to help
protect and defend all against irritation. Now, through the "Schick
Shave Off," Hydrobot is inviting Con-goers to aid him in his
mission by giving them the tips and tools to go head-to-head with
fellow fans in a virtual shave game that's out of this world.
"Now that we've revealed Hydrobot's backstory through our
limited-edition comic book and most recently at San Diego Comic-Con
through an immersive escape room – the "Schick Hydro Escape" –
Hydrobot will continue his quest to help protect and defend against
irritation – this time into outer space," said Anastasia Tobias, Schick Hydro Senior Brand
Manager, Edgewell Personal Care. "We can't wait to bring Con-goers
along on this next adventure at our first New York Comic-Con fan
experience through the "Schick Shave Off."
About the "Schick Shave Off"
- Using a Schick Hydro 5 controller, contenders will have five
minutes to compete head-to-head in a virtual shave off by giving a
series of hairy, cosmic characters displayed on screens different
superhero-inspired facial hair looks.
- Fans who accept the shave off challenge will walk away with
swag. Each day, a live leaderboard will track player performance.
The player with the top daily score will receive a Schick Hydro
"Mystery Box" filled with exclusive must-haves and fan
favorites.
The "Schick Shave Off" will be available to fans at New York
Comic-Con (booth 1768) from Thursday,
October 5 – Sunday, October 8.
Additional activities include:
- Schick Hydro 5 Lounge – The chance to relax, indulge in
a complimentary, custom shave from a professional barber, take
photos with the real-life Hydrobot and score exclusive swag by
sharing their experience on social using #SchickShaveOff.
- Live "Schick Shave Off" Tournament – Access to watch
Wesley "Wes" Johnson (@Wes_IRL), Amra "Flitz" Ricketts (@FLitz) and
Damien Haas (@DamienHaas) from the
popular YouTube Smosh Games crew duke it out on Friday, October 6, 2017 for the "Schick Shave
Off" crown.
- VIP Access – Follow @SchickHydro on Twitter for chances
to show off your cosplay, jump the "Schick Shave Off" line and take
photos with Hydrobot via our daily "Cosplay Cut."
For more information on Schick Hydro, visit www.schickhydro.com
and follow @SchickHydro on Twitter, Facebook and Instagram leading
up to and during #NYCC for more info about the "Schick Shave Off"
and Schick Hydro 5 Lounge.
About Edgewell Personal Care
Edgewell Personal Care (NYSE:EPC) manufactures and markets a
diverse range of personal care products in the wet shave, skin
care, feminine care and infant care categories with
well-established brand name products such as Schick® and Wilkinson
Sword® men's and women's shaving systems and disposable razors;
Edge® and Skintimate® shave preparations; Playtex®, Stayfree®,
Carefree® and o.b.® feminine care products; Banana Boat® and
Hawaiian Tropic® sun care products; Bulldog® skin care;
Playtex® infant care products and gloves; Diaper Genie® and Litter
Genie® disposal systems; and Wet Ones® moist wipes.
©2017 Edgewell.
Media Contact
Kayla
Bibeau
Edelman, for Schick Hydro
(212) 738-6119
kayla.bibeau@edelman.com
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SOURCE Schick Hydro