Deluxe Launches New Season of Small Business Revolution, Filmed Amidst the COVID-19 Pandemic
November 17 2020 - 8:00AM
Business Wire
The series chronicles how Deluxe and a team of
entrepreneurial experts helped revitalize small businesses in
Fredonia, New York
Deluxe (NYSE: DLX), a Trusted Business Technology™ company,
today launched Season 5 of the acclaimed original series, Small
Business Revolution. This season’s seven episodes are streaming now
on Hulu, Amazon Prime Video and at www.sbr.org.
The fifth season of the show features small businesses in
Fredonia, New York. The upstate New York community received the
most votes out of the finalist towns from across the country to win
Season 5. Business and entrepreneurial experts, led by series
creator and host Amanda Brinkman, along with cohost and renovation
icon Ty Pennington, returned to this quaint community in early
March to begin filming. But plans quickly changed as the COVID-19
pandemic forced businesses to close their doors and filming to take
place online.
“In our five seasons filming the show, we’ve never encountered
anything as difficult as this,” said Brinkman, Chief Brand and
Content Officer for Deluxe. “Our team and the small businesses in
Fredonia made a giant pivot due to the pandemic. I’m so proud of
what we accomplished, and I can’t wait for everyone to see this
season.”
This past Spring, as states, cities and communities issued
shelter-in-place orders and forced many small businesses to change
their operating models, the Deluxe Small Business Revolution team
dug in to help ensure the businesses selected in Fredonia could
survive this new reality. Many of the businesses lacked on online
presence and struggled to determine how to reach their customers.
Not only did Deluxe business professionals work closely with the
small business owners on things like logos, websites and marketing
plans, but also to reach customers immediately to maintain cash
flow that many desperately needed.
“The stories of business owners we showcase on Small Business
Revolution are always inspirational, but this year, these episodes
take on even more importance,” said Barry McCarthy, President and
CEO of Deluxe. “This is truly the first series to chronicle what
small business owners had to endure this year. I’m so proud of how
our Deluxe is showing a path through the pandemic with Small
Business Revolution.”
Seven businesses were selected this year from hundreds nominated
to receive physical, marketing and financial makeovers. Each
episode chronicles the marketing and business challenges faced by
small business owners and how deluxe marketing products and
services, along with physical makeovers paid for by Deluxe, help
the businesses turn the corner. In addition, Season 5 partner U.S.
Bank provided each business with financial advice, while Salesforce
pitched in to help with financial gifts. This year’s businesses
represent a diverse group of industries:
- a floral shop;
- a pizza, wings & sub restaurant;
- a non-profit providing tutoring for adults;
- an auto detailing shop;
- a gluten free bakery;
- a hair salon; and
- a public golf course.
“I have always thought what Deluxe is doing with the Small
Business Revolution is remarkable, but this year, it was truly
incredible to watch these business owners change and adapt,”
Pennington said. “What they have faced in 2020, along with small
businesses across the country, is terrifying. But working with the
Deluxe team to shed light on the struggles they’ve dealt with this
year, I am unbelievably proud of what we have accomplished. I
encourage everyone across the country to watch the show and support
their local small businesses.”
Deluxe created the Small Business Revolution in 2015 to shine a
spotlight on the power and passion of small businesses across the
country. Now, with small businesses being some of the most affected
by the COVID-19 pandemic, they need our help more than ever. Each
season, Deluxe invests $500,000 into the revitalization of one
town’s Main Street through its small businesses. By providing
business makeovers, financial advice, and investing in physical
improvements, Deluxe showcases its commitment to small businesses
through the series.
Season 5 is now available online, on Hulu and Prime Video. You
can find previous seasons featuring the towns of Wabash, Indiana;
Bristol Borough, Pennsylvania; Alton, Illinois; and Searcy,
Arkansas. And to learn more about how Deluxe marketing services can
help your small business, go to www.deluxe.com.
About Deluxe
Deluxe is a Trusted Business Technology™ company that champions
business so communities thrive. Our solutions help businesses pay
and get paid, accelerate growth, and operate more efficiently. For
more than 100 years, we’ve been helping businesses succeed at all
stages of their lifecycle, from start-up to maturity. Our powerful
global scale supporting approximately 4.5 million small businesses,
over 4,000 financial institutions, hundreds of the world’s largest
consumer brands and processing more than $2.8 trillion in annual
payment volume, positions Deluxe to be our customers’ most trusted
business partner. To learn how we can help your business, visit us
at www.deluxe.com, www.facebook.com/deluxecorp,
www.linkedin.com/company/deluxe, or www.twitter.com/deluxecorp.
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version on businesswire.com: https://www.businesswire.com/news/home/20201117005202/en/
Cameron Potts, VP of Corporate Communications 651-233-7735
cameron.potts@deluxe.com
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