Carvana Rallies Consumers to Live Feelessly™
November 13 2020 - 8:00AM
Business Wire
Carvana is Changing the Way People Buy Cars and
Changing the Way People Look at Hidden Fees
Leading online auto retailer Carvana (NYSE: CVNA), known for its
easy, transparent car buying experience, is encouraging consumers
to take a stand against hidden, last-minute fees; to Live
Feelessly™ and seek pricing transparency when making purchases.
Carvana’s Live Feelessly™ campaign features a new 30-second TV ad,
digital assets and social media movement, #FeelessFriday, rallying
consumers to go fee-free on Fridays.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201113005200/en/
Carvana is rallying consumers to Live
Feelessly™ and take a stand against hidden, last-minute fees.
(Photo: Business Wire)
“When we pioneered online car buying more than seven years ago,
we knew we would do a lot of things differently, including not
relying on standard industry practices like last-minute ‘doc
fees,’” said Carvana Chief Brand Officer Ryan Keeton. “At Carvana,
we believe in treating people better, and empowering them to make
their next purchase on their own terms. That means giving our
customers detailed, 360-degree photos of every vehicle, inside and
out, financing terms in minutes, a real offer on their trade-in and
no hidden, last-minute fees; a transparent purchase from start to
finish so they can Live Feelessly™.”
Consumers’ lives are filled with fees, from food delivery, to
travel, to car buying, but when you Live Feelessly™ you choose
freedom over fees. Starting today, social media fans can show how
they are going to Live Feelessly™ by making Fridays fee-free and
posting their #FeelessFriday actions and tips on Instagram and
Twitter. Whether it’s cooking dinner instead of ordering delivery,
going camping instead of paying resort fees at a hotel or getting
cash at your bank instead of paying ATM fees, tag @gocarvana on
Instagram or @carvana on Twitter and show off your
#FeelessFriday.
Carvana allows customers to shop more than 20,000 vehicles
online, finance, purchase and schedule touchless home delivery or
Car Vending Machine pickup in as little as 5 minutes from the
comfort of home or on the go via mobile device. “Doc fees,” or
documentation fees, are additional costs at the discretion of the
dealership and Carvana never charges them.
About Carvana (NYSE: CVNA)
Founded in 2012 and based in Phoenix, Carvana’s (NYSE: CVNA)
mission is to change the way people buy cars. By removing the
traditional dealership infrastructure and replacing it with
technology and exceptional customer service, Carvana offers
consumers an intuitive and convenient online car buying and
financing platform. Carvana.com enables consumers to quickly and
easily shop more than 20,000 vehicles, finance, trade-in or sell
their current vehicle to Carvana, sign contracts, and schedule
as-soon-as-next-day delivery or pickup at one of Carvana’s
proprietary automated Car Vending Machines.
For further information on Carvana, please visit
www.carvana.com, or connect with us on Facebook, Instagram or
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20201113005200/en/
Carvana Amy O’Hara press@carvana.com
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