NEW YORK, Dec. 16, 2018 /PRNewswire/ -- Today, WW (NASDAQ:
WTW) announced that Kate Hudson –
actress, entrepreneur and co-founder of Fabletics – is the
company's newest global ambassador. She will appear alongside
Oprah Winfrey and an international
community of WW members in the company's global integrated campaign
- "For Every Body." As a WW member and global ambassador, Hudson
will share her wellness journey, encouraging people to share their
own reasons for getting healthy in 2019.
"For Every Body" is based on the insight that everyone has their
own reason to get healthy and what makes the most meaningful impact
along the journey is everything you gain. The campaign reflects
WW's strategic evolution to build on its leading position in weight
management and deliver a more holistic platform for health and
wellness.
"Our members are the heart of our brand. It's inspiring to hear
their real life stories and the reasons they want to get healthy –
what they call #MyWhy," said Gail
Tifford, Chief Brand Officer,
WW. "What's interesting is that we've found many of these 'whys'
are universal. Whether you want to get healthy for your children or
for yourself, whether you want to feel confident in a wedding dress
or feel empowered on the first day of a new job, WW is Wellness
that Works. For Every Body. And that's the premise of our
campaign."
The campaign launches at a time when 90% of adults globally say
that improving their physical, mental, and emotional health is one
of their goals for 2019, according to a new WW Global Wellness
Survey*.
"I'm incredibly excited to be a new ambassador for WW and I
really believe in the company's mission to make health and wellness
accessible for all," said Hudson. "The aspect I love most about WW
is the community because I know that community is so essential to
wellness. To have people you can connect and relate to, as well as
people who inspire you, is so important when you're focused on
living your best life."
"I've had a better life since being a part of the WW family,"
said Winfrey. "It's a constant decision to remain healthy and
strong and vibrant. I have a real appreciation for every day when I
wake up with a healthy mind and a healthy body."
"WW aims to be world's partner in wellness: a program designed
for everybody and committed to helping millions adopt healthy
habits," said Mindy Grossman,
President and CEO, WW. "We're so thrilled to have Kate join us. She
carries such a powerful influence that will help us bring our
mission to life across the globe, inspiring others to join our
community and be their best selves."
WW continues to enhance the member experience with a vision to
create a wellness ecosystem. The company recently launched a new
partnership with Aaptiv, a leading provider of premium digital
fitness content with the number one audio fitness app. That's in
addition to a partnership with Headspace, a global leader in
meditation and mindfulness, to deliver curated content within the
WW app. WW also strengthened its community-building features within
the app through the launch of Connect Groups, which helps
people find other members like them. Groups are based on Food, Life
Stage, Wellness Journey, Activity, Mindset and Hobbies.
When people sign up for WW Freestyle™, the most effective and
livable program in the company's history, they will have access to
these new digital enhancements as well as behavior change expertise
that spans across food, activity, and mindset.
The "For Every Body" campaign will launch globally on
Dec. 26 and Hudson as part of a
multi-year agreement with WW will be featured prominently in
marketing materials across all WW global markets.
For more information, visit ww.com and stay inspired with WW
@ww. Use #MyWhy to share your wellness journey and follow along
with others.
*Notes to Editors
Survey Methodology: The WW Global
Wellness Survey was conducted by Wakefield Research among 10,007
nationally representative adults, ages 18+, in 11 markets: U.S.,
U.K., Germany, France, Australia, New
Zealand, Canada,
Switzerland, Sweden, Brazil and Benelux. Full survey breakdown
available upon request.
About WW
WW is a global wellness company and the
world's leading commercial weight management program. We inspire
millions of people to adopt healthy habits for real life. Through
our engaging digital experience and face-to-face group workshops,
members follow our livable and sustainable program that encompasses
healthy eating, physical activity, and a positive mindset. With
more than five decades of experience in building communities and
our deep expertise in behavioral science, we aim to deliver
wellness for all. To learn more about the WW approach to healthy
living, please visit ww.com. For more information about our global
business, visit our corporate website at corporate.ww.com.
Brooke Theiss
Brooke.Theiss@weightwatchers.com
347-463-8239
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