The Trade Desk Appoints Lisa Kopp Johnson as General Manager, Midwest Business Development
December 03 2019 - 9:30AM
Business Wire
Global advertising technology leader, The Trade Desk (Nasdaq:
TTD), today announced the appointment of Lisa Kopp Johnson as the
company’s General Manager of Business Development for the Midwest
United States. Based in the Chicago office, Johnson is responsible
for driving client acquisition and revenue generation in one of the
company’s largest sales regions.
Johnson brings more than a decade’s sales leadership experience
in media and advertising industries, with executive leadership
roles in some of the fastest-growing companies. Most recently, she
served as Vice President of Sales for the Midwest and West Coast
regions for Amobee, where she helped drive strong, consistent
revenue growth based on relationships with some of the region’s
most prominent brands. Prior to this, she held sales leadership
roles with high-growth companies such as Undertone and
CoolSavings.
“Lisa has been a major presence in the Midwest advertising
industry for several years, and we are thrilled to bring her
business development expertise to The Trade Desk,” said Stacy
Bohrer, Regional Vice President, The Trade Desk. “Her leadership
experience with name-brand companies in the region will be a major
boost as they look to drive more data-driven decisioning into their
ad campaigns.”
“I am delighted to join The Trade Desk’s leadership team in the
Midwest at this exciting time for the company and data-driven
advertising,” said Ms. Johnson. “The Trade Desk’s vision, product
leadership and executive team position the company at the forefront
of this fast-growing industry. More and more companies are
developing integrated digital ad campaigns across channels and
devices, and they understand The Trade Desk’s unique ability to
help them leverage data to optimize impact and value.”
About The Trade Desk
The Trade DeskTM is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, LinkedIn and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20191203005660/en/
Ian Colley VP, Communications PR@thetradedesk.com
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