Exclusive Product Line-Up Brings Iconic Designs and Ergonomic
Excellence to Gaming
NEWARK, California and
ZEELAND, Michigan, July 22, 2020 /PRNewswire/ -- Logitech G, a brand
of Logitech (NASDAQ: LOGI), and Herman
Miller (NASDAQ: MLHR) took a first step into the world of
seating ergonomics for gamers, streamers, and esports athletes
today when they unveiled a series of high performance gaming
furniture and accessories, including the Embody Gaming Chair, the
industry's first truly ergonomic chair.
Together, the two companies spent nearly two years studying
esport pros and players around the globe to understand their needs.
"Prior to the in-depth research we did, we knew many gamers loved
our current offering as we are constantly rated highly in almost
every gamer product review," said Tim
Straker, Chief Marketing Officer for Herman Miller. "The main feedback we received
was they wanted more variety."
The more research Herman Miller
and Logitech did with the gaming community, the more they found
that players took a variety of postures in chairs without noticing
the negative impact it had on their performance and potential
damage to their health over time. "This in-depth research convinced
us that we needed to modify a current offering to improve lower
back support, increase forward leaning, provide a greater ability
to swivel, and better adjustments for tables and monitors,"
continued Straker. "The Embody Chair set the benchmark for pressure
distribution, natural alignment, and support for healthy movement,
so it was the perfect choice to be modified to meet these needs."
In addition to the Embody Gaming Chair, the two companies are
bringing a height adjustable desk and a monitor arm to the gaming
market.
While several of Herman Miller's
chair designs were tested with gamers, Embody was chosen as the
perfect platform to build a gaming chair from. A typical esports
athlete and streamer are seated at their desk upwards of three
times as long as a typical office worker. In addition, a large
number of gamers expressed widespread dissatisfaction with the
comfort and ergonomics provided from traditional gaming chairs that
typically focus on aesthetics, as there is a significant decline in
performance due to the physical challenges that come from
repetitive motion injuries.
"Gamers deserve advanced ergonomic solutions in all aspects of
play. We partnered with Herman
Miller to evolve their award-winning Embody Chair into a
solution that meets the specific needs of gamers today," said
Peter Kingsley, Chief Marketing
Officer at Logitech G. "This is the first step in an ongoing
relationship, and we're proud to be working with Herman Miller to find new ways to help all
gamers play at their best."
The first gaming chair from Herman
Miller and Logitech G addresses all of those needs and more.
The Embody Gaming Chair allows gamers' bodies to be properly
aligned, balanced, and comfortable. A number of enhancements were
made to get there, including cooling foam with copper-infused
particles that support the ideal gaming posture and reduce heat
buildup caused from sitting on thick cushions for a prolonged
period of time, and pixelated support, which distributes weight
evenly to reduce pressure and encourages movement. These features
are crucial to maintaining healthy circulation and focus.
Additional Gaming Products
In addition to the Embody
Gaming Chair, the companies introduced the Herman Miller Motia,
Ratio, and Nevi Gaming Desks. The perfect complement to the Embody
Gaming Chair in both aesthetics and functionality, these new gaming
desks encourage regular movement and allow users to switch between
different postures to adjust to gamers' playing styles, increasing
energy and efficiency. The enhanced desks feature a matte black
anti-smudge and anti-glare finish, which can be found only on the
gaming desks.
Both products can be paired with the matching Ollin Gaming
Monitor Arm, which supports a range of monitors and laptops of
various weights and sizes. The arm has a wide range of motion,
allowing gamers to position their screen wherever makes them the
most comfortable, encouraging a healthier posture when gaming.
Pricing and Availability
The introduction of these new
products reinforces the companies' worldwide leadership in
innovation and high-performance solutions for gamers. To
order your gear, or to get the latest information about
collaboration solutions from Logitech G and Herman Miller, visit
hermanmiller.com/gaming.
Editorial Contact:
Anya
Clifton
Communications Manager
+44 (0)7769643104
anya_clifton@hermanmiller.com
About Herman Miller
Herman Miller is a globally
recognised provider of furnishings and related technologies and
services. Since its inception in 1905, the company has relied on
innovative design to help people do great things. The global design
leader has evolved into Herman Miller Group, a family of brands
that collectively offers a variety of products for environments
where people live, learn, work, and heal. The family of brands
includes Colebrook Bosson Saunders, Design Within Reach, Geiger,
HAY, Maars Living Walls, Maharam, naughtone, Nemschoff, and
Herman Miller. For more information
visit www.hermanmiller.com/about-us.
About Logitech G
Logitech G, a brand of Logitech International, is the global leader
in PC and console gaming gear. Logitech G provides gamers of all
levels with industry-leading keyboards, mice, headsets, mousepads
and simulation products such as wheels and flight sticks - made
possible through innovative design, advanced technologies and a
deep passion for gaming. Founded in 1981, and headquartered in
Lausanne, Switzerland, Logitech
International is a Swiss public company listed on the SIX Swiss
Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find
Logitech G at logitechG.com, the company blog or @LogitechG.
Photo:
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