JAKKS Pacific Extends Partnership with Saban Brands for Power Rangers
August 09 2017 - 6:00AM
Business Wire
Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today
announced it has extended its licensing agreement with Saban
Brands, LLC for its iconic property, Power Rangers, which includes
the Power Rangers TV series, currently in its 24th season with
“Power Rangers Ninja Steel” and the Power Rangers Live Action
films, including 2017’s feature film “Saban’s Power Rangers.”
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Suit Up…It’s Morphin Time! (Graphic:
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The multi-year agreement includes rights to exclusively
manufacture, market, and distribute adult and kids Halloween
costumes, accessories, and everyday dress up in the U.S., Canada
and Latin America. The partnership also includes seasonal items
such as ride-ons, ball pits, indoor furniture and several other
seasonal categories in the U.S. and Canada.
"We are thrilled to continue our long-standing partnership with
Saban Brands, LLC for its legendary superhero franchise," said Tara
Hefter, SVP Global Licensing, JAKKS Pacific. "For 22 years, our
line of costumes and everyday dress up have inspired and ‘morphed’
fans into feeling like a superhero. Our new line of seasonal
products will bring to life Power Rangers in new ways for fans of
all ages to enjoy."
About Saban’s Power
Rangers:
Saban’s Power Rangers franchise is the brainchild of Haim Saban,
creator and producer of the original “Mighty Morphin Power Rangers”
hit series that launched in 1993. Following its introduction,
“Power Rangers” quickly became the most-watched children’s
television program in the United States and remains one of the
top-rated and longest running kids live-action series in television
history. The series follows the adventures of a group of ordinary
teens who morph into superheroes and save the world from evil. It
is seen in more than 150 markets, translated into numerous
languages and a favorite on many key international children’s
programming blocks around the world. For more information, visit
www.powerrangers.com
About Saban Brands:
Formed in 2010 as an affiliate of Saban Capital Group, Saban
Brands (SB) acquires and develops a world-class portfolio of
properties in the entertainment and lifestyle sectors. SB applies a
global 360-degree management approach to growing and monetizing its
brands through content, media, marketing, distribution, licensing
and retail to markets worldwide and consumers of all ages. Saban
Brands Entertainment Group (SBEG) develops innovative branded
content that resonates with consumers across all media platforms.
SBEG’s growing entertainment portfolio of brands includes Power
Rangers, Popples, Glitter Force, Cirque du Soleil Junior – Luna
Petunia, La Banda and others in development. Saban Brands Lifestyle
Group (SBLG) drives major expansion within the company’s diverse
portfolio of fashion and lifestyle properties. SBLG’s portfolio
currently includes Paul Frank, Macbeth, Mambo and Piping Hot. SB
operates a global network of offices in Los Angeles, London and
Sydney. For more information, visit www.sabanbrands.com
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer,
manufacturer and marketer of toys and consumer products sold
throughout the world, with its headquarters in Santa Monica,
California. JAKKS Pacific’s popular proprietary brands include
BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®,
Funnoodle®, Maui®, Kids Only!®; a wide range of
entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a skincare and performance makeup
brand. Through JAKKS Cares, the company’s commitment to
philanthropy, JAKKS is helping to make a positive impact on the
lives of children. Visit us at www.jakks.com and follow us on
Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS
Pacific).
©2017 JAKKS Pacific, Inc. All rights reserved.
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JAKKS PacificSara Rosales Montalvo,
424-268-9363SaraRM@jakks.net
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