New Super Strength CBD Cream, Sleep Science
CBD Cream and Daily De-Stress CBD Cream Add to Martha's Wellness
Portfolio
SMITHS FALLS, ON and NEW
YORK, Jan. 19, 2022
/PRNewswire/ - Today, Martha Stewart CBD unveiled Martha
Stewart CBD Wellness Topicals, marking the brand's first-ever
category expansion in its growing CBD portfolio. Martha Stewart CBD
provides consumers with an easy way to manage their needs
throughout the day with convenient and trusted CBD products –
including gummies, oils, softgels and the new CBD Wellness
Topicals. Martha Stewart CBD Wellness Topicals offer simple
solutions that are easy to use, easy to love, and are a part of
Martha's wellness portfolio.
Developed to improve daily wellbeing in specific ways, the
topicals line consists of Super Strength CBD Cream designed for
muscle recovery, Sleep Science CBD Cream designed for better sleep
and Daily De-Stress CBD Cream designed for stress
management. Each product is formulated with market leading
levels of CBD, powerful co-actives and proven-to-work
aroma-technology formulated specifically for each need, all
carefully balanced for optimal results.
"I believe that living well can be simplified by focusing on
practical and effective solutions, which is why I created this line
of CBD Wellness Topicals with the Canopy Growth team," says Martha
Stewart. "I am thrilled to help improve our customers' daily lives
through proven formulations that make wellness accessible and
convenient, with offerings that address muscle discomfort, sleep
deprivation, and stress."
The effective formulas were created by Martha in
partnership with Marquee Brands and Canopy Growth Corporation,
a world-leading diversified cannabis and cannabinoid-based consumer
product company. Leveraging Canopy Growth's unparalleled consumer
insights and continued innovation in the space, the new line
uses cutting edge aroma-technology proven to activate key areas of
the brain to induce mood state change around the areas of
relaxation, reduced anxiety, emotion and memory.
"Martha Stewart CBD offers consumers simple solutions to improve
everyday wellness, and we're thrilled to expand into a new category
with the launch of these CBD Wellness Topicals," said Dr.
Anna Persaud, Vice President of
Skincare & Topicals at Canopy Growth. "Proven to work and
tested with consumers, these high-quality, effective topicals
solutions are scientifically formulated and rigorously tested at
the peak of industry standards, and the new line represents the
latest innovation in Martha Stewart's growing portfolio of
accessible CBD offerings."
Martha Stewart CBD Wellness Topicals are formulated with
US-derived broad-spectrum CBD, with the line featuring market
leading levels of CBD with the lowest price per mg of CBD versus
competitors. At launch, each SKU will be available for
purchase in 20mL, 50mL and 150mL sizes.
Martha Stewart CBD Wellness Topicals
- Super Strength CBD Cream for muscle recovery, featuring
powerful co-actives, including magnesium and ginger
-
- 150 mL (7500 mg CBD) - $99.99
- 50 mL (2500 mg CBD) - $44.99
- 20 mL (1000 mg CBD) - $24.99
- Sleep Science CBD Cream for better sleep, featuring
aroma-technology essential oils, including lavender
& vetiver
-
- 150 mL (3000 mg CBD) - $89.99
- 50 mL (1000 mg CBD) - $39.99
- 20 mL (400 mg CBD) - $19.99
- Daily De-Stress CBD Cream for stress management, featuring
aroma-technology essential oils, including neroli & ho
wood
-
- 150 mL (4500 mg CBD) - $79.99
- 50 mL (1500 mg CBD) - $34.99
- 20 mL (600 mg CBD) - $19.99
For more information on these new offerings, please visit
marthastewartcbd.com, where the full lineup is available, or follow
@marthastewartcbd on Instagram. Martha Stewart CBD is now available
on an affiliate program. Sign up to participate via the link
here: https://bit.ly/3jM0cTh.
About Canopy Growth Corporation
Canopy Growth (TSX:WEED,NASDAQ:CGC) is a world-leading diversified
cannabis and cannabinoid-based consumer product company, driven by
a passion to improve lives, end prohibition, and strengthen
communities by unleashing the full potential of cannabis.
Leveraging consumer insights and innovation, we offer product
varieties in high-quality dried flower,
oil, softgel capsule, infused beverage, edible, and
topical formats, as well as vaporizer devices by Canopy Growth and
industry-leader Storz & Bickel. Our global medical brand,
Spectrum Therapeutics, sells a range of full-spectrum products
using its colour-coded classification system and is a market
leader in both Canada and
Germany. Through our award-winning
Tweed and Tokyo Smoke banners, we reach our adult-use consumers and
have built a loyal following by focusing on top quality products
and meaningful customer relationships. Canopy Growth has entered
into the health and wellness consumer space in key markets
including Canada, the United States, and Europe through BioSteel sports nutrition, and
This Works skin and sleep solutions; and has introduced additional
hemp-derived CBD products to the United
States through our First & Free and Martha Stewart CBD
brands. Canopy Growth has an established partnership with Fortune
500 alcohol leader Constellation Brands. For more information
visit www.canopygrowth.com.
About Marquee Brands
Marquee Brands is a leading global brand owner and marketer. Owned
by investor funds managed by Neuberger Berman, one of the world's
leading employee-owned investment managers, Marquee Brands targets
high quality brands with strong consumer awareness and long-term
growth potential. Marquee Brands seeks to identify brands in
various consumer product segments with the goal of expanding their
reach across retail channel, geography and product category while
preserving the brand heritage and enhancing the ultimate consumer
experience. Through its global team of professionals and partners,
Marquee Brands monitors trends and markets in order to grow and
manage brands in partnership with retailers, licensees and
manufacturers through engaging, impactful strategic planning,
marketing, and e-commerce. www.marqueebrands.com. In 2019,
Marquee Brands acquired the Martha Stewart brand, which reaches
approximately 100 million consumers across all media and
merchandising platforms each month. Martha Stewart is the Founder
of Martha Stewart Living Omnimedia and America's most trusted
lifestyle expert and teacher. Her branded products can be found in
over 70 million households and have a growing retail presence in
thousands of locations.
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SOURCE Canopy Growth Corporation