Key trends - Technology advances to simplify travel; More
conscious eco travel choices; Kyoto tops destination
wishlist
Single apps for all travel needs, passport free travel, and
mobile app check-in are the top three ‘new travel norms’ expected
by travelers in the next decade, according to new research by
Agoda, the world's fastest growing digital travel platform.
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With the continued advancement of technology, revolutionary
travel apps, and better connectivity, people expect a lot more from
their travel experience in the next decade. Specifically, Southeast
Asians half of all respondents in Indonesia (56%), Singapore (54%),
Malaysia (53%), Taiwan (50%), the Philippines (48%) and Thailand
(48%) considering this the norm in the next decade. This compares
to only a third of people in the United Kingdom and the United
States (33%).
Specifically, in Taiwan (50%) and in Southeast Asia half of all
respondents in Indonesia (56%), Singapore (54%), Malaysia (53%),
the Philippines (48%) and Thailand (48%) considering this the norm
in the next decade. This compares to only a third of people in the
United Kingdom and the United States (33%).
Meanwhile, Singapore (50%), Vietnam (47%), Philippines (45%),
China (44%) and Australia (41%) are the top five origins most
likely to see a future with passport-free travel. In the UK and US,
they are less expectant of this advancement with only 1 in 5
expecting it to be the norm within the next decade.
Technology has already made such a positive impact on how and
where people travel as innovative technologies, like those
developed at Agoda, give travelers instant access to millions of
hotels and home properties around the world with real time pricing
and availability.
“It is a technology golden age for travelers, as technology is
developed to simplify the way anyone, anywhere can search, book and
pay for flights, hotels or holiday accommodation. The 2000s was
defined by the mouse and the computer, putting online travel
booking just a click away. The 2010s, was defined by the smart
phone and app, and put a travel agent in the pocket of every phone
owner, and the 2020s will be defined by the power of data and
Machine Learning (AI). This will enable companies like Agoda to
provide personalized, more relevant recommendations to make booking
travel even easier,” explains Timothy Hughes, Vice President of
Corporate Development at Agoda. "Asian travelers, in particular,
are enthused by, and expectant of, technology developments that
enhance and simplify their travel experience. Asian based companies
are now leading the world in technology adoption and development to
achieve this. I expect to see Asia press ahead with that lead in
the 2020s - especially in areas such as video and augmented
reality, improved mobile services with more chat and voice
solutions, and payments to help bring the "unbanked" online".
Globally, people want to increase travel, but also to make
eco-friendlier travel choices
Universally, people want to increase the amount of travel they
undertake in the 2020s. Exploring more of their own country is
cited by 40% of respondents globally, while international travel
more often is anticipated at 35%.
What’s also interesting, in the context of global narratives on
climate sustainability, is the trend that more than a quarter want
to make more eco-friendly travel choices in the next decade.
Travelers from Singapore, Thailand and Indonesia are most keen to
make eco-friendlier choices perhaps more aware than others with the
recent closure of Maya Bay in Thailand, and the Boracay
rehabilitation program in Philippines, and thus travelers want to
do their bit even when on holiday.
Travelers in the 35-44 and 55+ age groups are most likely to
want to explore their own countries and territories more (40% and
42% respectively), with those from China, Indonesia, Japan,
Malaysia, The Philippines, Taiwan, Thailand, US and Vietnam
choosing domestic destinations within their top three wishlist
destinations for the coming decade.
Meanwhile Korean and Japanese travelers see themselves taking
more solo trips in the next decade. Taiwanese and Indonesians would
prefer taking a sabbatical or gap year.
Kyoto scoops #1 spot as the world’s most desired destination
to visit in the 20s
Asia dominates the global travel wishlists destinations for the
next decade, as travelers from both Asia and the West showcase a
growing curiosity for Asian treasures like Kyoto (Japan) famed for
its Shinto shrine, Kyoto is an eclectic blend of culture, food and
history, followed by Bangkok, (Thailand) and Bali, (Indonesia).
Travelers in Philippines, Thailand, Taiwan, Vietnam and Malaysia
want to cross off their own capital cities from their travel lists.
Meanwhile, South Korea, the UK, and Australian travelers are the
only one who don’t choose a domestic destination on their wishlists
for travel in the next decade.
American and British travelers alike are most excited about
visiting New York in the coming decade, with New York also a top
three choice for travelers from Australia, Japan and South Korea.
Both Malaysian and Indonesian travelers would like to visit Makkah
by 2030.
PHILIPPINES
Next Decade of Travel
- 53% of Filipino travelers expect to check into hotels using
their mobile phones as the norm while 48% expect to be able to use
a single app for all their travel needs.
- 35% of travelers from Philippines aim to make more
eco-friendlier travel choices in the next decade.
- The capital city of Manila tops wishlist for Filipino travelers
in the 2020s. This is followed by Seoul (#2) and Kyoto (#3).
- 45% of travelers from Philippines would like to explore more of
their own country in the coming decade while 39% would like to
travel more internationally.
Notes to Editors:
About the travel data
All figures, unless otherwise stated, are from YouGov Singapore
PTE Limited. Total sample size was 16,383 adults. Fieldwork was
undertaken between 12 December 2019 and 18 December 2019. The
survey was carried out online. The figures have been weighted and
are representative of adults in the respective countries (aged
18+). Additional country breakdown can be found in the Agoda Press Room.
About Agoda
Agoda is one of the world’s fastest growing online travel
booking platforms. From its beginnings as an e-commerce start-up
based in Singapore in 2005, Agoda has grown to offer a global
network of over 2.5 million properties in more than 200 countries
and territories worldwide, offering travelers easy access to a wide
choice of luxury and budget hotels, apartments, homes and villas to
suit all budgets and travel occasions.
Headquartered in Singapore, Agoda is part of Booking Holdings
(Nasdaq: BKNG) and employs more than 5,000 staff across 67 cities
in more than 30 countries. Agoda.com and the Agoda mobile app are
available in 38 languages.
For more information, please contact press@agoda.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191226005110/en/
Press: Serene Chow Public Relations Manager, Agoda
press@agoda.com
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