Second Spectrum Selects AWS as its Preferred Cloud, Machine Learning, Artificial Intelligence, and Media Services Provider
February 14 2020 - 9:00AM
Business Wire
The leader in real-time analytics and indexed
video for international sports leagues relies on AWS to power
predictive stats, enhanced visualizations, and high-quality viewing
experiences
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that Second Spectrum, the Official
Optical Tracking and Analytics Provider of sports leagues such as
the National Basketball Association (NBA) and the English Premier
League, has chosen AWS as its preferred cloud, machine learning
(ML), and artificial intelligence (AI) provider. Second Spectrum
has also selected AWS media services to help deliver new kinds of
live game-watching experiences to fans. Second Spectrum uses AWS’s
industry-leading services to help sports leagues and their media
partners deliver analytics, visualizations, and easily searchable
video clips during games and matches to enhance the fan experience
and provide teams with deeper competitive insights. For example,
Second Spectrum leverages AWS to produce and deliver Clippers
CourtVision, an augmented reality, livestreaming product for the
Los Angeles (L.A.) Clippers that displays player tracking
information, real-time stats, and explanatory animations for fans
watching from desktops and mobile devices.
Second Spectrum’s content-generation service runs on AWS. The
process begins when Second Spectrum applies ML and computer vision
techniques to its proprietary optical tracking system, which
collects 3D spatial data from cameras at live sporting events, and
then indexes the video in real time with metadata such as the
identity and location of players, and the type of play in progress.
Second Spectrum technology then references that real-time
information against historical team and player data housed on AWS
to rapidly generate stats, analytics, and its proprietary metrics
like Quantified Shot Quality (expected effective field goal
percentage) and Quantified Shooter Impact (impact of the player
compared to league average), and uses AWS’s highly scalable and
performant infrastructure to construct 3D visualizations and
augmented video to support live broadcasts. By expanding its
relationship with AWS, Second Spectrum will begin working with
Amazon SageMaker to explore ways of enhancing and tuning its ML
models on years of video data captured in dozens of sports venues,
enabling it to generate new predictive stats during live games.
Second Spectrum minimizes latency in its streaming services and
offers fans a high-quality viewing experience by using AWS
Elemental Live, a service for encoding live video and compressing
it for viewing on multiple devices, and AWS Elemental MediaStore, a
storage service optimized for media, to allow television producers
and sports commentators to quickly access key moments from sports
events. In addition, Second Spectrum plans to begin working with
AWS Outposts – which extend AWS infrastructure and services to
virtually any data center, co-location space, or on-premises
facility – in select sports arenas to understand how to further
reduce latency in ML inferences, graphical processing, and live
broadcast video delivery.
“Second Spectrum has created never-before-seen products and
experiences for coaches, analysts, players, producers,
storytellers, and fans everywhere. In addition, successful teams
rely on our machine intelligence to find and share video, discover
key insights, and make more informed decisions faster,” said Rajiv
Maheswaran, CEO of Second Spectrum. “Using AWS’s breadth and depth
of services, Second Spectrum will elevate its analytics and video
processing capabilities to provide deeper insights into on-field
and on-court action. We look forward to leveraging AWS to continue
to innovate new and compelling content and give our customers and
fans new and better ways to experience sports.”
“AWS and Second Spectrum have a history of working together to
deliver stats and visualizations that make the world’s most
competitive sports even more engaging for fans, insightful for
coaches and players, and profitable for media partners,” Mike
Clayville, Vice President, Worldwide Commercial Sales at AWS. “In
expanding the relationship between AWS and Second Spectrum –
bringing together a top provider of sports analytics with AWS’s
unmatched portfolio of services – we are adding new layers of depth
to the spectator experience and helping teams uncover new ways to
understand, evaluate, and elevate their performance.”
About Amazon Web Services
For almost 14 years, Amazon Web Services has been the world’s
most comprehensive and broadly adopted cloud platform. AWS offers
over 175 fully featured services for compute, storage, databases,
networking, analytics, robotics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 69
Availability Zones (AZs) within 22 geographic regions, with
announced plans for 16 more Availability Zones and five more AWS
Regions in Indonesia, Italy, Japan, South Africa, and Spain.
Millions of customers—including the fastest-growing startups,
largest enterprises, and leading government agencies—trust AWS to
power their infrastructure, become more agile, and lower costs. To
learn more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
About Second Spectrum
Second Spectrum is the world leader in building machines that
understand sports. As the Official Optical Tracking and Analytics
Provider of the NBA and English Premier League, and partner of
professional and college teams around the world, Second Spectrum
creates tools that help teams save time and discover new insights
by making data and video easily accessible and actionable. Second
Spectrum's media products help content owners and distributors
automatically create augmented video and interactive, personalized,
OTT experiences. Founded in 2013, the company works with clients
around the globe from its five offices in Los Angeles, New York,
Lausanne, Manchester, and Shanghai. For more information, visit
http://www.secondspectrum.com.
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