Could Legacy Brand RadioShack Redefine Itself Through… DeFi?
December 18 2021 - 6:18PM
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RadioShack was a technology hallmark in the late 1990s. Big box
stores dominated the emergence of new technological innovations,
when personal computers, cell phones, printers, and the like all
started to hit the market and were host to a fast race to be a
leader in innovation. However, in recent years, big box presence
has dwindled, and RadioShack has been largely seen as a legacy
brand that failed to shift to consumer demand – investing in brick
and mortar without optimizing their online shopping experience.
Could the century-old consumer goods brand keep it’s heart pumping
through… DeFi? RadioShack Is Now A DeFi Product? RadioShack’s
website is now front and center an announcement for a new DeFi
protocol, which will host the RADIO token. A waitlist is available
for early notifications, Discord and Telegram communities are
established, and yes – there’s a RadioShack DeFi whitepaper on
Github. The platform will look to infuse the RADIO token as a ‘hub’
of essentially a hub-and-spoke model that takes a unique approach
relative to traditional DEX’s: Oh, and you can still shop online
for your technology hardware needs too. It’s the latest unique and
unexpected twist in crypto, as DeFi continues to have a strong
performance to close out the year. Protocols that have a major
emphasis on DeFi products, including the likes of Avalanche (AVAX)
and Terra (LUNA) have entered the top 10 in crypto market caps
recently. According to the RadioShack whitepaper, Polygon (MATIC)
will be a chain that will look to integrate in it's 'Starfish
Topology'. | Source: MATIC-USD on TradingView.com Related Reading |
Community Voted, Why Uniswap Will Be Deployed On Polygon Looking
Ahead Yes, brand engagement in crypto (most notably NFTs) has been
ramping up immensely in recent months. However, this move
admittedly wasn’t on our shortlist when 2021 was getting started.
It’s a bizarre brand entry from a company image that was basically
on life support. According to the refreshed RadioShack website, the
endeavor is being spearheaded by long-time social media personality
Tai Lopez and business partner Alex Mehr. The two will start off
the platform with a swapping feature. According to the whitepaper,
the platform will look to leverage retail ecommerce ventures (and
still lists platform partners in the traditional retail space,
including Pier 1, Linens N Things, and Stein Mart) and will bring
in DeFi protocol Atlas USV for protocol liquidity. Can’t say I
expected to see a DeFi protocol that had Pier 1 as a listed partner
anytime soon, but again – nothing should really surprise us in this
space anymore. Who knows, maybe Blockbuster NFTs and Bed Bath ‘N
Beyond blockchain loyalty reward programs are on the horizon. At
this point in crypto, anything is possible. Related Reading | To
Ban Or Not To Ban? Russia Concerned About Growing Crypto
Transactions Featured image from Fortune.com, Charts from
TradingView.com The writer of this content is not associated or
affiliated with any of the parties mentioned in this article. This
is not financial advice.
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