BARCELONA, Spain, February 21, 2018 /PRNewswire/ --
Flash Networks, the leading provider of mobile Internet
optimization, security, and monetization solutions today shared the
results of its Emerging Markets Mobile data survey. The survey
looks at how users in emerging markets consume mobile data,
including how they budget for data, their mobile video viewing
habits, and their concerns around moving to 4G networks.
"Data Drain," the consequence of users consuming all their data
before a pre-paid plan is up, is one of the top concerns, the
survey found. 75% of survey respondents have experienced a "Data
Drain" situation, forcing users to either add more data to their
plan or seek out WiFi.
The survey also found that while mobile consumers in emerging
markets are keen to watch video, they are very concerned about the
impact of video usage on their monthly data budget. Whereas
56% of respondents regularly watch video over mobile data, 82% of
mobile internet subscribers would be interested in an "unlimited
video" data saver plan that would restrict their video resolution
to 480p but extend their data bundle. Users, the survey
found, perceive very little difference in video resolution.
"In our experience, when competing operators are evenly matched
in terms of coverage and speed, the battle shifts very quickly to
data plan flexibility," said Dror
Shlomo, VP Product at Flash Networks. "Consumers in these
markets are extremely knowledgeable and meticulous when it comes to
how they chose their operator and the survey results clearly
demonstrate a willingness to shift operators for the right data
plan."
Key findings include:
- 81% of mobile data consumers spend less than $25 on prepaid mobile data per month
- 75% of subscribers said that their pre-paid data bundle does
not last them for the duration of the billing period
- 53% of respondents with 4G compatible devices continue to use
3G networks to save data
- 56% of consumers regularly watch video using mobile data, with
14% watching at least 2 hours a week
- 78% of consumers feel that video ads and applications with
autoplay videos are eating into their data bundles
- 82% of respondents would be interested in a data saver plan
that would optimize video to 480p in order to extend the life of
their data plan
Flash Networks will be sharing comprehensive survey results at
Mobile World Congress 2018, taking place in Barcelona from February
27 through March 2, at their booth in Hall 2 Stand 2E50.
About Flash Networks
Flash Networks is a leading provider of virtual optimization,
security and monetization solutions that enable operators to
improve RAN spectral efficiency, boost network speed, optimize
video and web traffic, generate over-the-top revenues and secure
the mobile Internet for subscribers and devices.
With offices in North America,
Europe, Latin America, and Asia, Flash Networks services hundreds of
millions of subscribers daily at leading global carriers. For more
information, visit http://www.flashnetworks.com.
Media Contact:
Ireen Klein
Flash Networks
Phone: +972-9-958-0666
ireenk@flashnetworks.com
SOURCE Flash Networks