TIDMSFOR
RNS Number : 0152E
S4 Capital PLC
03 November 2020
3 November 2020
S4 Capital plc ("S(4) Capital" or the "Company")
Issue of Shares
On 29 July 2020, S(4) Capital plc (SFOR.L) announced a merger of
its data and programmatic media practice MightyHive with Orca
Pacific, a market leading full-service Amazon agency and boutique
consultancy firm based out of Seattle (the "Transaction"). Pursuant
to the terms of the Transaction, the Company has agreed to issue
594,633 ordinary shares of 25 pence each in the capital of the
Company, credited as fully paid, as consideration (the
"Consideration Shares"). The Consideration Shares will be subject
to a restriction on sale until 4 November 2022.
Applications have been made to the FCA and to the London Stock
Exchange for the Consideration Shares to be admitted to the
standard segment of the Official List of the FCA and to trading on
the London Stock Exchange's Main Market for listed securities
respectively ("Admission"). It is expected that Admission will
become effective at 8.00 a.m. on 4 November 2020.
S(4) Capital plc
Sir Martin Sorrell, Executive Chairman
Powerscourt (PR Advisor) Tel: +44 (0)7970 246 725
Elly Williamson
Jessica Hodgson
About S (4) Capital
S(4) Capital plc (SFOR.L) is the tech-led, new age, new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in three
practice areas: first-party data, digital content, digital media
planning and buying, along with an emphasis on "faster, better,
cheaper" executions in an always-on consumer-led environment, with
a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2019 digital accounted for
approximately 47.5% or $275 billion of total global advertising
spend of $550-600 billion (excluding about $400 billion of trade
support, the primary target of the Amazon advertising platform),
and projects that by 2022 this share will grow to approximately
55-60%.
S(4) Capital combined with MediaMonks, the leading AdAge
A-listed creative digital content production company led by Victor
Knaap and Wesley ter Haar, in July 2018, and with MightyHive, the
market-leading programmatic solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive merged with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned merger with Australia-based
BizTech, a leading marketing transformation and customer experience
company. In August 2019, MediaMonks merged with Amsterdam-based
digital influencer marketing agency IMA. In October 2019,
MediaMonks merged with Firewood Marketing, the largest digital
marketing agency based in Silicon Valley, that was recently ranked,
along with MediaMonks, as one of the fastest growing agencies by
Adweek, and MightyHive merged with award-winning UK-based digital
analytics, biddable media and data science company ConversionWorks
and South Korea-based data and analytics consultancy MightyHive
Korea. In November 2019, MediaMonks announced its merger with
Delhi-based content creation and production company WhiteBalance
and then with fully integrated digital agency Circus Marketing in
January 2020.
In May, MightyHive announced a merger with Digodat, one of the
leading Latin American data and analytics consultancies, and in
June 2020, MightyHive announced its merger with Lens10, a leading
Australian digital strategy and analytics consultancy. In July
2020, MightyHive merged with Orca Pacific, a market leading
full-service Amazon agency and boutique consultancy firm based out
of Seattle. In August 2020, MightyHive announced a combination with
London-based Brightblue, an econometric and media optimisation
consultancy. In September 2020, MediaMonks announced its
combination with Dare.Win, expanding their geographical presence to
France.
On 2 October 2020 S(4) Capital announced the successful placing
of 1,008,373 new ordinary shares at a price of 25p raising
approximately GBP0.25m gross proceeds which will be used for
further expansion and M&A purposes.
Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly
Chief Financial Officer of MediaMonks, now Chief Financial Officer
of S4Capital), all joined the S(4) Capital Board as Directors. The
S(4) Capital Board also includes Rupert Faure Walker, Paul Roy,
Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Scott Spirit, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company has 2,650 people in 30 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
market capitalisation of approximately GBP2.1 billion (c.$2.71
billion), and would rank well into the FTSE 250. It has achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP7.5 billion. Prior to that Sir Martin
was Group Financial Director of Saatchi & Saatchi Company plc
for nine years.
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