MIAMI, May 18, 2015 /PRNewswire/ -- Celebrity
Cruises and Diageo Global Travel Americas have partnered to launch
the world's first permanent "World Class™ Bar". The striking bar
space onboard Celebrity Eclipse provides interactive and
luxurious drinks experiences created by World Class-certified
mixologists.
Celebrity is renowned for its highly skilled and engaging
bartenders, and partnering with the world's leading premium drinks
company provides Celebrity's expert mixologists with exclusive
menus that feature cutting-edge cocktails - delivering the ultimate
high-end drinks experience for vacationers. World Class Bar debuted
on Celebrity Eclipse and will soon be followed by bars
onboard Celebrity's four remaining Solstice Class ships.
The curated and exclusive menu features new craft cocktails and
a series of "rituals," available only onboard Celebrity,
including:
- MYSTIC KETEL ONE® – a unique ritual serve,
this tropical cocktail is made with Ketel One® Vodka. A
specially designed kettle cools the mixture of strawberries,
pineapple, aloe vera, lime juice, ginger liqueur and Ketel One and
releases a vapor.
- ZACAPA® OLD FASHIONED – rich
Zacapa® 23 Rum is mixed with angostura bitters and a
dash of chocolate mole for a twist on one of the classics, as
Zacapa elevates the "Old Fashioned" to the next level.
- CELEBRITY No. TEN™ – a refreshing cocktail made with
unique Tanqueray® no. Ten™ gin, fresh raspberries, a
dash of bitters, lemon juice and creme de violette and topped off
with ginger ale.
"Our award-winning culinary program gives guests the opportunity
to indulge in new tastes and experiences during their vacation, and
the World Class Bar will do this by offering the very best of
mixology, custom-created craft cocktails and expert bartenders,"
said Lisa Lutoff-Perlo, President
and CEO, Celebrity Cruises. "World Class is at the forefront of
contemporary cocktail culture, which is a perfect fit for Celebrity
as we continue to bring modern luxury to affluent vacationers."
Doug Bagley, Managing Director,
Diageo Global Travel and Middle
East, said: "We are delighted to partner with Celebrity
Cruises to launch this first, groundbreaking World Class Bar
onboard a cruise ship. Celebrity is world-renowned for providing
luxurious guest experiences, and this bar will provide exceptional
drinking experiences for its guests. It brings to life our World
Class ambition to inspire the world to drink better through
innovations such as unique ritual serves, and it represents a bold
approach to growing the fine-drinking category."
Since 2009, more than 15,000 bartenders have been inspired by
and educated in the craft of mixology by World Class, and each year
the globally renowned Diageo World Class Bartender of the Year
competition showcases some of the best talent in the industry.
About Celebrity Cruises:
Celebrity Cruises' iconic "X" is the mark of modern luxury, with
its cool, contemporary design and warm spaces; dining experiences
where the design of the venues is as important as the cuisine; and
the amazing service that only Celebrity can provide, all created to
provide an unmatchable experience for vacationers' precious time.
Celebrity Cruises' 10 ships offer modern luxury vacations visiting
all seven continents. Celebrity also presents immersive cruise tour
experiences in Alaska and
Canada. Celebrity is one of six
cruise brands operated by global cruise vacation company Royal
Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, dial
1-800-437-3111, visit www.celebritycruises.com, or call your travel
agent.
About Diageo:
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands across spirits, beer and wine
categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's
and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain
Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on
both the London Stock Exchange (DGE) and the New York Stock
Exchange (DEO). For more information about Diageo, our
people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Celebrating life, every day, everywhere. Please Drink
Responsibly. Visit www.DrinkiQ.com
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SOURCE Celebrity Cruises