Leading Globalization of Full Stack Technology
Company
VANCOUVER, BC, March 25, 2022 /CNW/ - CubicFarm® Systems
Corp. ("CubicFarms" or the "Company") (TSX: CUB), a
leading local chain agricultural technology company, has appointed
Edoardo De Martin as President of
CubicFarms, in addition to his role as Chief Technology Officer of
the Company.
A proven leader with over 20 years in the tech industry, in the
last 12 months in his role as Chief Technology Officer at
CubicFarms, De Martin has transformed the Company's technology and
leveled up the skills, strategy, and offerings with the development
of the Company's enterprise level platform. Since joining
CubicFarms, De Martin has strengthened the Company's roadmap, built
a new software division, and assembled a world-class product and
technology team to deliver the next generation of indoor growing
technologies.
"We're building toward democratizing and localizing the growing
of fresh food. At its foundation, the root of our strategy is to
bring to market cutting-edge indoor growing tech. It's inspiring
working with top talent who are driven by our mission to help feed
a changing world by developing technology solutions that provide
hope and help solve our urgent, global food security issues. I'm
excited to continue nurturing a passionate, innovative company
culture and to work on a deeper level with this exceptional
leadership team."
Previously, De Martin held positions including General Manager
of Dynamics Mixed Reality Applications on HoloLens and General
Manager of the Microsoft Vancouver Development Centre, where he
grew the team from 300 to 1,700 people. At Electronic Arts, he
delivered Need for Speed Underground, the
franchise-leading, number-one selling game worldwide, and earned
back-to-back 'Best Company' honours for operational excellence at
Next Level Games (acquired by Nintendo).
As Chief Technology Officer, De Martin laid the technological
foundation for the Company's data strategy, enabling the use of
Artificial Intelligence and modeling to improve customer insights
and accelerate research and development. With his direction,
CubicFarms selected Microsoft technology to build the next
generation of indoor farming technologies for fresh food and fresh
livestock feed. CubicFarms is one of the first controlled
environment agriculture ("CEA") companies working with Microsoft's
cloud services to deliver technology that enables farmers to grow
indoors at commercial scale, sustainably.
"It's an honour to serve as President of CubicFarms and to lead
the development of local chain ag-tech that is making a difference
to farmers and communities. As President, my focus will be on
operationalizing and integrating more cross-functional systems and
processes across the Company," said Edoardo
De Martin, President and Chief Technology Officer,
CubicFarms.
"We're thrilled that Edoardo will take the helm as President
while continuing his excellent work as the Company's CTO," said
Dave Dinesen, Chief Executive Officer, CubicFarms. "Edoardo's
expertise in commercializing and scaling teams and technologies for
global expansion will be instrumental in our growth phase as a full
stack technology company. CEA offers a unique ability to capture
and utilize data. Our CubicFarm System and HydroGreen Automated
Vertical Pastures™ technologies—and our platform—are remarkable.
Ultimately, our automated systems are simple to use and allow all
communities the opportunity to grow fresh food and feed, locally
and sustainably."
About CubicFarms
CubicFarms is a leading local chain agricultural technology
company developing and deploying technology to feed a changing
world. Its proprietary ag-tech solutions enable growers to produce
high quality, predictable produce and fresh livestock feed with
HydroGreen Nutrition Technology, a division of CubicFarm Systems
Corp. The CubicFarms™ system contains patented technology for
growing leafy greens and other crops onsite, indoors, all year
round. CubicFarms provides an efficient, localized food supply
solution that benefits our people, planet, and economy.
For more information, please visit www.cubicfarms.com.
On behalf of the Board of Directors
"Dave Dinesen"
Dave Dinesen, Chief Executive Officer
This release may contain certain "forward-looking statements" or
"forward-looking information" under applicable securities laws.
Forward-looking terms such as "may," "will," "could," "should,"
"would," "plan," "potential," "intend," "anticipate," "project,"
"target," "believe," "plan," "outlook," "estimate," or "expect" and
other words, terms and phrases of similar nature are often intended
to identify forward-looking statements, although not all
forward-looking statements contain these identifying words.
Forward-looking statements are based on certain key expectations
and assumptions made by the Company. Although management of the
Company believes that the expectations and assumptions on which
such forward-looking statements are based are reasonable, undue
reliance should not be placed on the forward-looking statements
because the Company can give no assurance that they will prove to
be correct.
SOURCE CubicFarm Systems Corp.