NEW YORK, Dec. 5, 2017 /PRNewswire/ -- Michael
Houston, Worldwide CEO of Grey Group, today announced that
Dan Bennett is joining the agency as
Worldwide Chief Innovation Officer, a new position. He will
be based at Grey's flagship New
York headquarters. This marks
one of Houston's first major appointments since assuming the
leadership of Grey in August.
In this new role, Bennett will be responsible for driving Grey's
digital agenda globally. His remit is to infuse the agency's
work with technological innovation and capitalize on consumer data
and analytics.
"Dan Bennett is uniquely
qualified to leverage our digital capabilities for Grey's future
success," Michael Houston
said. "He is going to be an integral member of our senior
management team, working closely with our new Worldwide Chief
Creative Officer, John
Patroulis. Together, we will implement a next
generation business model, with creativity as our center of
gravity."
In recent years, Grey has established the BXG (Brand Experience
Group) to provide more immersive and experiential brand experiences
via "end-to-end" marketing: digital, social, activation, public
relations, mobile, e-commerce and design in key hubs worldwide.
In addition, the agency launched AdVentures, its innovation
hub, to accelerate new technology products and services for clients
through strategic partnerships.
Dan Bennett : Bio
Dan Bennett joins Grey from
McCann Worldgroup North America where he has served as Chief
Digital Officer for the past two years. He joined McCann New
York in 2014 as Chief Digital Officer from the innovation network,
AnalogFolk. At McCann, he's worked closely with strategic and
creative teams across the agency to develop digital platforms, from
mobile to web to physical digital elements.
Earlier, as Founder and Managing Director of the New York office of AnalogFolk, Bennett led a
range of work, from full brand sites and mobile experiences to
digital OOH and short form films. He led the agency for two
years as they added new clients in apparel, beverage, tourism and
sports categories.
Previously, he was with JWT for nearly three years as Director
of Digital Strategy as well as digital lead on clients in the
retail, publishing and CPG categories. Prior posts include
Director of Digital Accounts at TBWA/Chiat/Day, leading the
development of Skittles award winning digital channels.
Before moving to New York, Bennett
was Digital Account Director at M&C Saatchi in London with a focus on integrated brand
development.
About Grey
Grey is the advertising network of Grey Group, celebrating its
100th anniversary. Grey Group ranks among the
largest global communications companies. Its parent company
is WPP (NYSE: WPP). Under the banner of "Grey Famously
Effective Since 1917," the agency serves a blue-chip roster of many
of the world's best known companies : Procter & Gamble,
GlaxoSmithKline, Kellogg's, Pfizer, Canon, NFL, Marriott Hotels
& Resorts, Nestlé, Walgreens, Revlon, Applebee's and T.J.
Maxx.
Contact: Owen J.
Dougherty
212-546-2551
owen.dougherty@grey.com
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SOURCE Grey