Partnership will deliver enhanced payment
experiences to ALL-Accor Live Limitless loyalty members
Today, Accor, a world-leading hospitality group, and Visa (V:
NYSE), the global leader in digital payments, announced a global
partnership to bring new payment experiences to ALL-Accor Live
Limitless loyalty members.
The partnership will bring together Accor’s loyalty program and
Visa’s global payment capabilities to create the new ALL Visa card.
Members who apply for the new Visa card will be able to use it for
everyday purchases everywhere Visa is accepted. Accor will be
collaborating with Visa partner financial institutions and banks in
key markets across Europe, North and South America, Middle East and
Asia Pacific to issue the new ALL Visa card. It will offer members
tailored rewards based on customer preferences and the ability to
earn more loyalty points when staying at an Accor property or when
making purchases.
Accor boasts a portfolio of strong and iconic brands across all
segments in the most promising markets around the globe. Through
strategic acquisitions and partnerships with prestigious luxury and
lifestyle brands such as Raffles, Fairmont, Sofitel, Banyan Tree,
Mondrian and Delano, the Group offers unique experiences through
its 39 hotel brands, in more than 5,000 hotels and residences
across 110 destinations.
Through the partnership with Visa, Accor is enhancing the
benefits of its recently launched loyalty program, ALL–Accor Live
Limitless, to its 64M loyal member base and more than 250M
customers globally. The introduction of the ALL Visa card will
enable the Accor Group to engage customers beyond their stay, via
an industry leading loyalty program, offering ALL members the
ability to earn points, enjoy new experiences and even more hotel
nights.
The introduction of ALL Visa payment cards aims to leverage
Accor’s augmented hospitality ecosystem to engage customers beyond
their stay via industry-leading benefits and innovative digital,
mobile-first experiences.
The cobranded payment cards will generate additional customer
engagement in hotels and new member recruitment opportunities for
ALL as well as spend uplift.
Sébastien Bazin, Chairman and Chief Executive Officer of
Accor, said:
“Partnering with Visa will be a huge boost to Accor as we embark
on the shared journey to develop an innovative co-branded payment
card. This new initiative will provide unmatched benefits to our
members and reinforce the success of our ALL loyalty program by
increasing our member base driving additional engagement and giving
each member incentives to stay with us more frequently and easily.
The development of ALL is a major milestone for us, and in Visa we
are very pleased to have found a partner which shares our passion
for delivering everyday rewards and recognition.”
Al Kelly, Chairman and Chief Executive Officer of Visa,
said:
“We are delighted to partner with Accor and support the
introduction of a new customer loyalty program. Today’s
digitally-savvy consumers expect rewards that are tailored to their
needs and offer new and unique experiences. I am extremely excited
about the power of Accor’s expertise in hospitality coming together
with Visa’s global network and digital capabilities. This
combination will translate into attractive loyalty and payment
products that will be at the forefront of the hospitality
market.”
ABOUT ACCOR
Accor is a world-leading augmented hospitality group offering
unique experiences in more than 5,000 hotels and residences across
110 destinations. The Group has been acquiring hospitality
expertise for more than 50 years, resulting in an unrivalled
portfolio of 39 hotel brands, from luxury to economy, supported by
one of the most attractive loyalty programs in the world.
ALL, Accor Live Limitless is a daily lifestyle companion that
integrates rewards, services and experiences bringing value to
everyday life inventing a completely new aspirational way to live
limitless…
Accor is deeply committed to sustainable value creation and
plays an active role in giving back to planet and community via its
Planet 21 – Acting Here program and the Accor Solidarity endowment
fund, which gives disadvantaged groups access to employment through
professional training.
Accor SA is publicly listed on the Euronext Paris Stock Exchange
(ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in
the United States. For more information visit accor.com. or become
a fan and follow us on Twitter and Facebook.
ABOUT ALL
ALL - Accor Live Limitless is a new daily lifestyle companion.
ALL offers benefits, rewards and unique experiences to its most
engaged members throughout the world, whether they're at work or
play. A host of new services will make the everyday lives of the
programme's members more rewarding, not least in terms of
entertainment, well-being, sport, coworking and mobility.
With ALL, Accor offers more than a mere hotel stay, delivering
new services and new ways of laying on bespoke experiences,
bringing the Group's augmented hospitality strategy to life by
increasing points of contact with its customers through a network
of nearly 5,000 hotels and 50 brands.
ABOUT VISA
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of digital commerce on any device,
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit About Visa, visa.com/blog and @VisaNews.
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version on businesswire.com: https://www.businesswire.com/news/home/20200217005515/en/
ACCOR Charlotte Thouvard Group External
Communications T. +33 (0)1 45 38 19 14
charlotte.thouvard@accor.com
Line Crieloue Corporate – Group External Communications
T. +33 (0)1 45 38 18 11 line.crieloue@accor.com
Visa Katie Harris-Maines Visa Global Corporate
Communications T. +1 (415) 805-4957 kathharr@visa.com
Catherine Palacios Europe Corporate Communications T. +33
(0)6 03 29 72 04 palaciosc@visa.com
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