SeeHer and Shutterstock Join Forces to Highlight Asian American and Pacific Islander Women and Girls
May 26 2022 - 10:00AM
Business Wire
Shutterstock, a global member of the SeeHer
movement, launched a vertical on their e-commerce site highlighting
AAPI culture and the women and girls who are integral to this
community
Shutterstock, the leading global creative platform for
transformative brands and media companies, today launched a
vertical on their e-commerce site in partnership with SeeHer, the
largest global movement to eliminate gender bias in media and
advertising. The vertical highlights women and girls of the Asian
American and Pacific Islander (AAPI) community and will live on
Shutterstock’s e-commerce website. The collection is complementary
to Shutterstock’s other initiatives, including educational events
and cultural celebrations of the company’s AAPI-identifying
employees, as well as SeeHer’s efforts to elevate AAPI females,
including their recently announced AAPI #WriteHerRight storytelling
guide for media, advertising, and entertainment.
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For the collection, Shutterstock and SeeHer, an organization
working to ensure that media, advertising, tech, and entertainment
companies are accurately portraying women and girls in their
content, curated a collection of images of AAPI women and girls for
the page. SeeHer also consulted on other sections of the vertical
that highlight AAPI trailblazers, entertainers, stories,
communities and more. The AAPI page will help Shutterstock
customers more easily access diverse, authentic imagery to consider
for marketing and entertainment campaigns. The new collection will
remain a permanent page on Shutterstock’s website so marketers can
access the imagery all year long.
“We work closely with members to ensure that all women and girls
can see themselves reflected in the content they consume — across
advertising, media and more,” said Jeannine Shao Collins,
president, SeeHer, Association of National Advertisers. “We are
pleased to partner with Shutterstock, a global member of the SeeHer
movement, to help provide their customers with easier ways to
access authentic imagery of AAPI women and culture. We cannot
underestimate the power of visual storytelling and we know that
using an intersectional lens in every aspect of marketing must be a
business imperative.”
"Authentic representation is at the heart of our content and our
company, and we are thrilled that this collaboration with SeeHer
taps into their expertise to curate a collection of images that are
reflective of the incredible diversity of the AAPI community," said
Meeckel Beecher, Global Head of Diversity, Equity, and Inclusion,
Shutterstock. "Providing creatives and marketers with relatable,
real content is the first step to ensuring historically excluded
communities, including Asian Americans and Pacific Islanders, have
a strong presence in media during the month of May, and
beyond."
The AAPI collection can be accessed here.
About SeeHer SeeHer is the leading global movement of
media, marketing and entertainment leaders committed to the
accurate depiction of women and girls in advertising and media.
Launched in 2016 by the Association of National Advertisers (ANA)
in partnership with The Female Quotient (The FQ), SeeHer is
changing how females are portrayed in media. To help members
benchmark success, SeeHer spearheaded the development of the Gender
Equality Measure® (GEM®), the first research methodology that
quantifies gender bias in ads and programming. GEM® proves that
content accurately portraying females dramatically increases both
purchase intent and brand reputation. The GEM® methodology quickly
became the industry standard, winning the prestigious ESOMAR
Research Effectiveness Award in 2017 and leading to its global
rollout in 2018. Since 2019, the movement has expanded its
verticals to include sports (SeeHer In Sports) and music (SeeHer
Hear Her). To learn more, visit SeeHer.com and follow SeeHer on
Instagram, Facebook, LinkedIn, TikTok and Twitter.
About Shutterstock, Inc. Shutterstock, Inc. (NYSE: SSTK),
is the leading global creative platform for transformative brands
and media companies. Directly and through its group subsidiaries,
Shutterstock's comprehensive collection includes high-quality
licensed photographs, vectors, illustrations, 3D models, videos and
music. Working with its growing community of over 2 million
contributors, Shutterstock adds hundreds of thousands of images
each week, and currently has more than 405 million images and more
than 25 million video clips available.
Headquartered in New York City, Shutterstock has offices around
the world and customers in more than 150 countries. The Company
also owns PicMonkey, a leading online graphic design and image
editing platform; Offset, a high-end image collection; Shutterstock
Studios, an end-to-end custom creative shop; PremiumBeat, a curated
royalty-free music library; Shutterstock Editorial, a premier
source of editorial images and videos for the world's media;
TurboSquid, a leading 3D content marketplace; Amper Music, an
AI-driven music platform; and Bigstock, a value-oriented stock
media offering.
For more information, visit www.shutterstock.com and follow
Shutterstock on Twitter and on Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20220526005046/en/
Andrea Holland andreah@wk-pr.com
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