Polaris Joins the International Female Ride Day® Movement to Celebrate and Empower More Women Through Powersports
July 14 2020 - 3:57PM
Business Wire
Polaris joins the 14th annual global event that
calls all females to “Just Ride!”
Polaris Inc.(NYSE: PII), the global leader in powersports, has
partnered with International Female Ride Day® (IFRD), a globally
synchronized ride day celebrating women riders and their passion
for powersports. IFRD will take place Saturday, August 22, on six
continents in over 120 countries.
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Polaris has partnered with International
Female Ride Day a globally synchronized ride day celebrating women
riders and their passion for powersports. IFRD will take place
Saturday, August 22, on six continents in over 120 countries.
(Photo: Business Wire)
IFRD and the “Just Ride” call-to-action were created in 2007 to
focus on motorcycle riders. As female ridership grows within the
powersports industry IFRD welcomes female riders of all types of
powersports including off-road vehicles and snowmobiles.
“I started IFRD to advance the awareness of women motorcycle
riders and inspire women everywhere. Working with Polaris
encourages even more women to join the celebration of riding and
become part of the movement,” said IFRD Founder Vicki Gray.
“However you prefer to ride, it is truly an experience like no
other — exhilarating, liberating, and fulfilling. The female riding
community is one of expanding camaraderie on open roads and
trails.”
“Just Ride!” is the only requirement to participate in IFRD.
Motorcycle riders and powersports enthusiasts around the world can
celebrate the day by simply getting outside for a solo ride or
riding with friends and family. Riders can also celebrate digitally
by sharing photos on social media using the hashtags #IFRD and
#InternationalFemaleRideDay. For those who don’t currently own a
vehicle or are interested in trying out a new type of ride, Polaris
Adventures offers Polaris RZR®, Slingshot®, and snowmobile rentals,
providing custom experiences in select locations and terrains
across the U.S.
“We’re excited to partner with International Female Ride Day in
their mission to celebrate women riding in unity, as well as their
efforts to cultivate a strong community of female powersport
enthusiasts across all borders and cultures,” Polaris Chief
Customer Engagement and Growth Officer Pam Kermisch said. “Our
portfolio of over 30 brands empowers women to connect with the
outdoors whether it’s on asphalt, dirt, sand, or snow. IFRD
provides us the opportunity to come together to celebrate the love
of riding and ensure female riders are well represented across the
industry.”
“Everyone is welcome to be a part of this day as the world sits
up and takes notice of our global community. Get on your ride of
choice and share your enthusiasm with other women the world over,”
added Gray. The IFRD global 14th annual ride day event was
rescheduled from its usual date the first Saturday in May, due to
COVID-19. No matter how or where you ride, Polaris and IFRD
encourage safe riding practices. Wear appropriate safety gear,
perform pre-ride vehicle checks, and follow local and CDC
guidelines for social distancing to protect against the spread of
COVID-19. Riders participating in IFRD can proudly wear IFRD
branded apparel and show off the official IFRD logo on their social
handles or on their vehicles. Visit the IFRD website to learn more,
including ways to participate, helpful tips for preparing your ride
and photo inspirations from previous years.
ABOUT INTERNATIONAL FEMALE RIDE DAY®
International Female Ride Day® (IFRD) is a globally synchronized
ride day for women motorcycle riders. Now referred to as a
"movement" by its participants, its action of “Just Ride!” asks
women to be on their motorcycles, scooters or trikes on the first
Saturday of May each year. Created in 2007 by Vicki Gray, a
lifetime motorcycling advocate, road and race instructor - with the
purpose to profile and highlight the many diverse women enjoying
the activity of motorcycling. Its mission is to that of building
awareness of female motorcyclists across all cultures while
simultaneously encouraging other women to take up the sport. The
event is managed under the MOTORESS® canopy.
ABOUT POLARIS INC.
As the global leader in Powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2019 sales of $6.8
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman
all-terrain off-road vehicles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and
deck, cruiser and pontoon boats, including industry-leading
Bennington pontoons. Polaris enhances the riding experience with
parts, garments and accessories, along with a growing aftermarket
portfolio, including Transamerican Auto Parts. Polaris’ presence in
adjacent markets includes military and commercial off-road
vehicles, quadricycles, and electric vehicles. Proudly
headquartered in Minnesota, Polaris serves more than 100 countries
across the globe. www.polaris.com.
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Ty Hughes | Ten35 Ty.Hughes@ten35.com
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