CLEVELAND, Sept. 6, 2017 /PRNewswire/ -- A new Progressive
Insurance study shows about one third of drivers feel confident in
their own ability to text and drive, yet the majority believe
distracted driving is the biggest cause of auto accidents and more
than 90% say it should be illegal.
The starkest difference in attitudes is between younger and
older drivers. More than 60% of 18-34 year olds are confident in
their ability to safely text while driving compared to less than 6%
of individuals 55 and older.
According to the National Highway Traffic Safety Administration,
in 2015 alone, 3,477 people were killed, and 391,000 were injured
in motor vehicle crashes involving distracted drivers. Teens were
the largest age group reported as distracted at the time of fatal
crashes. *
"We hope this study starts conversations around distracted
driving and how to reduce it. It's especially interesting that most
people recognize this activity is dangerous, yet many people feel
confident in their own ability to text and drive," said
David Pratt, Business Leader of
Usage Based Insurance at Progressive. "Based on early results with
users of our Snapshot Mobile app, we're optimistic that
personalized feedback will encourage safer behavior. For years
we've been helping Progressive customers improve their driving
habits and save money with our traditional Snapshot program.
Snapshot Mobile takes this to yet another level."
Here are a few key findings from the study:
Young vs. Old
- 62% of 18-34 year olds are very or somewhat confident in their
ability to text while driving, while only 6% of individuals 55 and
older felt the same confidence.
- Yet, 64% of 18-34 year olds think texting or looking as a phone
while driving is the most common cause of accidents.
Men vs. Women
- Twice as many men (21%) as women (11%) are "very confident" in
their ability to text while driving.
- Despite that confidence, 88% of men and 97% of women think
texting should not be allowed.
Among All Drivers
- More than 65% of individuals polled believe that
texting/looking at one's phone while driving is the most common
cause of traffic accidents in the US. And 83% of individuals
believe police should be able to pull over drivers for texting
alone. At the same time, 34% of respondents said they were somewhat
or very confident in their ability to text while driving.
- Individuals are most likely to think it is ok to engage with
the following activities on their phone while driving: listening to
music (43%), use a map (30%) and make a call (25%). This also
corresponds with ways they interact with their phone when behind
the wheel -- Use a map app at a stoplight (37%), Use a map app
while driving (35%), Look at an app at a stoplight (22%), Look at
an app when stopped in traffic (21%), and Use a virtual assistant
(like Siri) to search for a contact to make a call (19%).
- The most common feelings evoked when seeing another driver
texting is concern (62%) followed by irritation (50%). These top
two feelings didn't vary by age, gender.
About the Research
The study of drivers was developed by Progressive Insurance. It
was a national online study conducted in August 2017 among general market, insured
drivers, who are not Progressive customers. Approximately 1,000
individuals 18 years of age or older responded.
About Progressive
The Progressive Group of Insurance Companies makes it
easy to understand, buy and use auto
insurance. Progressive offers choices so consumers can
reach it whenever, wherever and however it's most convenient —
online at progressive.com, by phone at 1-800-PROGRESSIVE, on a
mobile device or in-person with a local agent.
Progressive provides insurance for personal and commercial
autos and trucks, motorcycles, boats, recreational vehicles, and
homes. Home insurance is underwritten by select carriers, including
American Strategic Insurance Corp. and subsidiaries (ASI), our
majority owned subsidiaries.
Progressive is the fourth largest auto insurer in the
country; a leading seller of motorcycle and commercial auto
insurance; and through ASI, one of the top 20 homeowners
carriers.
Founded in 1937, Progressive continues its long
history of offering shopping tools and services that save customers
time and money, like Name Your Price®, Snapshot®, and
Service Centers.
The Common Shares of The Progressive Corporation,
the Mayfield Village, Ohio-based holding company, trade publicly at
NYSE:PGR.
* https://www.nhtsa.gov/risky-driving/distracted-driving
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SOURCE Progressive Insurance