MCLEAN, Va., Nov. 30, 2014 /PRNewswire/ -- Mars, Incorporated
announced today that it has successfully completed its acquisition
of the IAMS® and EUKANUBA® brands from The
Procter & Gamble Company (NYSE:PG) in Taiwan, Singapore, Malaysia and Brunei. This follows an agreement announced by
the companies earlier in 2014 and receipt of all necessary
regulatory approvals. Mars has already acquired Procter &
Gamble's pet food business in North
America, Latin America and
other select countries.
The IAMS® and EUKANUBA® brands will be
part of Mars Petcare, joining leading brands PEDIGREE®, WHISKAS®,
CESAR®, SHEBA®, ROYAL CANIN® and NUTRO®. This move is a strategic
addition to the company's robust pet care portfolio that will
enable Mars Petcare to meet the needs of more customers and pets in
the region.
"Owning a pet is an important part of many people's lives. In
Singapore and Taiwan, for example, over four million pet
cats and dogs provide invaluable companionship and facilitate human
interaction and social connections," said John in de Braekt,
Regional President, Asia Pacific,
Mars Petcare. "IAMS® and EUKANUBA® are great products that
complement our existing brands. These welcome additions will help
us better meet the needs of our much loved pets."
Mars Petcare, the largest business for Mars, Incorporated, is
one of the world's leading pet food and veterinary care providers
and employs more than 37,000 Associates across 50 countries.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his
Tacoma, Washington kitchen and
established Mars' first roots as a confectionery company. In the
1920s, Forrest E. Mars, Sr. joined
his father in business and together they launched the MILKY WAY®
bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building
a business based on the objective of creating a "mutuality of
benefits for all stakeholders" – this objective serves as the
foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more
than $33 billion, six business
segments including Petcare, Chocolate, Wrigley, Food, Drinks,
Symbioscience, and more than 75,000 Associates worldwide that are
putting its Principles into action to make a difference for people
and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®,
WHISKAS®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and
CESAR®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®,
MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™
chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND
LIFESAVERS® mints. Food –UNCLE BEN'S®, DOLMIO®, EBLY®,
MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA
® Coffee Roasters coffee, THE BRIGHT TEA
CO.® tea, DOVE®/GALAXY® Hot
Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA®
and WISDOM PANEL®.
For more information, please visit www.mars.com. Follow
us: facebook.com/mars, twitter.com/marsglobal,
youtube.com/mars.
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SOURCE Mars, Incorporated