Macy’s, Inc. Creates Bold Vision To Advance Diversity & Inclusion & Ensure The Company Reflects The Diversity Of The Custom...
September 10 2019 - 10:00AM
Business Wire
Updated and Expanded Customer Bill of
Rights
Established Inclusive Marketing Practices
Implemented Inclusive Workplace Training for
all Leadership
Increased Underrepresented Supplier
Representation
Expanded Economic Development Partnerships
Macy’s, Inc. (NYSE: M) today announced a five-point approach to
further ensure the company reflects the diversity of the customers
and communities it serves. As part of this effort, the company has
set goals and outlined specific strategies to increase its
impact.
“At Macy’s, diversity and inclusion are essential to our culture
and core values. Our mission is to embed D&I into how we think,
act, and operate by fostering an inclusive culture and an
environment that inspires, reflects, and embraces everyone,” said
Jeff Gennette, chairman and chief executive officer of Macy’s, Inc.
“We hope the steps we are taking will encourage others to reaffirm
their commitments to inclusion for all.”
The newly established approach and goals will position the
company to use its scale and reach to help set the tone and
influence inclusivity standards and practices across the retail
industry.
“We are proud of the work we’ve done over the last 10 years to
become a more inclusive organization. Today’s announcement marks
the next step on our journey as we continue to challenge ourselves
to do more,” said Shawn Outler, chief diversity officer of Macy’s,
Inc. “The strategy and goals we’ve set put us on a clear path to
becoming best-in-class, and we hope to be the beacon of change that
motivates other retailers and companies outside of our industry to
do the same.”
The new vision is centered on five key focus areas of impact
opportunity within the company’s customer base, marketing,
colleagues, suppliers and community. Each focus area has specific
performance objectives for 2019 and beyond.
- Strengthen our commitment to welcome, accept and respect
every one of our customers: Update Customer Bill of Rights
(CBOR) and expand colleague training. Macy’s strives to create a
safe and comfortable environment for all customers. The newly
updated and expanded Customer Bill of Rights will be in every
Macy’s and Bloomingdale’s store by the start of the 2019 holiday
season. The CBOR outlines our commitment to customers, declares
that discrimination, unreasonable searches and profiling will not
be tolerated, and provides new direction on how customers can
report incidents in our stores. The company has also launched
inclusive workplace training to ensure our 130,000 colleagues
understand how to identify and mitigate bias when interacting with
customers and each other.
- Reflect and reach the full spectrum of our customers in our
imagery, messages and experience: Require 50 percent
representation of gender/gender identity, ethnicity, age, size and
differently abled subjects in our advertising by 2020. The
company’s goal is to consistently and genuinely reflect all
customers. This begins by changing the way models are cast,
increasing diverse representation in vendor-provided imagery, and
increasing representation among hired stylists, photographers,
directors, producers, agencies, content providers and event
partners.
- Reflect the full spectrum of diversity at all levels of our
workforce: Achieve more ethnic diversity by 2025 at senior
director level and above, with a goal of 30 percent. There is a
direct correlation between diverse and inclusive workplaces and
strong business outcomes. For this reason, Macy’s, Inc. has
established MOSAIC, a 12-month program designed to strengthen
leadership skills for a selected group of top-talent managers and
directors of Black/African-American, Hispanic-Latinx, Native
American and Asian descent.
- Drive growth with under-represented suppliers: Achieve a
diverse supplier spend of at least 5 percent by 2021. Macy’s aims
to increase expenditures with suppliers who bring unique
merchandise and perspectives, contribute to the economic health of
local communities, and help grow the number of diverse suppliers in
the retail industry. Our Supplier Diversity Program is designed to
connect suppliers that are more ethnically diverse, women-,
veteran- and LGBTQ-owned businesses to opportunities within Macy’s,
Inc. by ensuring they are integrated into merchandising and
business development strategies. Additionally, business accelerator
programs like The Workshop at Macy’s, equip participants with a new
perspective on how to create effective, large-scale supplier
relationships. Since its inception in 2011, approximately 125
businesses have graduated from the program.
- Build meaningful relationships with community partners whose
objectives align with our business goals and our company
values: Macy’s commitment to drive economic growth, while
reinforcing social good, is reflected in its multicultural
community work and the company is partnering with organizations
across the United States to develop and fund specific programs that
help create meaningful impact. In 2019, Macy’s will launch economic
development partnerships in at least five cities in collaboration
with our business accelerators – The Workshop at Macy’s, The Market
@ Macy’s, and STORY.
Macy’s, Inc. today also published its fiscal 2018 corporate
sustainability report and 2025 Sustainable Stewardship Goals. The
company has taken concrete steps to refine its sustainability
strategy and has set clear goals for a more sustainable future,
while strengthening the policies and programs that support its
efforts. Macy’s, Inc. is committed to creating a more sustainable
future by achieving meaningful progress against Sustainable
Stewardship Goals in critical areas including energy, waste &
recycling, materials & fibers, chemical management, products,
sourcing, transparency and diversity.
The 2018 Corporate Sustainability Report is available for
download on macysinc.com.
For more information on diversity and inclusion at Macy’s, Inc.,
visit macysinc.com/social-responsibility/diversity-inclusion.
About Macy's, Inc.
Macy’s, Inc. is one of the nation’s premier retailers, with
fiscal 2018 sales of $24.971 billion and approximately 130,000
employees. The company operates approximately 680 department stores
under the nameplates Macy’s and Bloomingdale’s, and approximately
190 specialty stores that include Bloomingdale’s The Outlet,
Bluemercury, and Macy’s Backstage. Macy’s, Inc. operates stores in
43 states, the District of Columbia, Guam and Puerto Rico, as well
as macys.com, bloomingdales.com and bluemercury.com. Bloomingdale’s
stores in Dubai and Kuwait are operated by Al Tayer Group LLC under
license agreements. Macy’s, Inc. has corporate headquarters in
Cincinnati, Ohio, and New York, New York.
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version on businesswire.com: https://www.businesswire.com/news/home/20190910005266/en/
Media - Radina Russell, Macy’s Media Relations 646-429-7358;
radina.russell@macys.com
Media - Emily Hawkins, Macy’s Media Relations 646-429-7458;
emily.hawkins@macys.com
Investors - Mike McGuire 513-579-7780; investors@macys.com
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