SAN FRANCISCO, Oct. 30, 2019 /PRNewswire/ -- Globant (NYSE:
GLOB), a digitally-native technology services company, today
announced the findings from its "Cutting Through the Chaos: How
to Bring Success to Digital Transformation Initiatives"
The report explores where organizations are in terms of digital
maturity, as well as the barriers keeping them from successfully
leading strong digital initiatives. The study found that a majority
of companies are working toward strengthening digital strategies,
but there is still have room for improvement. While 87% of
organizations are currently pursuing a digital transformation
initiative, according to data highlighted in the report, less than
a third (28%) of companies say they're innovative and their digital
maturity is cutting edge.
"Our research aims to help decision makers determine gaps when
it comes to sustainable digital maturity," said Diego Tártara, CTO
Business Hacking Studio at Globant. "Digital transformation must
come from the inside-out, and having employees at the center of
digital investments is absolutely crucial if the hope is to build a
culture that embraces new technology and aims to have an augmented
Key findings from the report include:
- Collaboration is a top priority. Decision makers
highlight the ability to interact and collaborate across
departments (52%) as the most valuable capability to help
organizations successfully execute internal digital
- Employee experiences should rank high among future
priorities. By 2025, the top motivators to adopt new
technologies will include using data more intelligently (44%),
improving the end-user experience (44%) and driving cost
efficiencies (35%). Improving internal employees' experiences is
currently low on the list of motivators (27%), indicating a need
for added focus moving forward.
- Employee input is key to success. A third of
organizations (33%) believe that employees impacted by digital
transformation initiatives should be aware of changes from day one,
while 43% loop employees in once a strategy is in place.
- C-level execs usually lead digital initiatives. The
C-suite leads internal digital initiatives more than two-thirds of
the time (69%), with the CTO (25%), CEO (17%) and CIO (13%) leading
- Digital maturity remains an important goal. When it
comes to digital maturity, most companies (51%) say they're
evolving, but still feel outdated compared to competitors.
"If organizations hope to lead successful transformational
initiatives, they must take a holistic look at their organization
and potential business opportunities, " said Emiliano Horcada,
Digital Transformation Partner at Globant. "Organizations must
avoid giving into short term, hype-based solutions. They should
move to tangible action that can compound value in true
transformational roadmaps – providing a comprehensive future
strategy, an actionable plan for the short-term, and a measurable
impact for the business and the people involved in the pursuit. In
this era, transformation is constant and tangible."
To download the full report, "Cutting Through the Chaos: How
to Bring Success to Digital Transformation Initiatives," please
To further dive into organization's digital maturity and
strategic initiatives, Globant will be spearheading its fifth
annual CONVERGE conference at the NYSE on November 6. The event will focus on "The Future
of Augmented Organizations," with programming highlighting how
artificial intelligence can work alongside organizations to drive
To learn more about CONVERGE, visit:
About the Report:
The "Cutting Through the Chaos:
How to Bring Order and Progress to Digital Transformation
Initiatives" report is based on a survey of 300 U.S. decision
makers involved in their companies' new technology initiatives,
working for organizations of 500 employees or more.
We are a digitally native company where
innovation, design and engineering meet scale. We use the latest
technologies in the digital and cognitive fields to transform
organizations in every aspect.
- Globant has more than 9,900 professionals and we are present in
17 countries working for companies like Google, Southwest Airlines,
EA and BBVA among others.
- We were named a Worldwide Leader of Digital Strategy Consulting
Services by IDC MarketScape report (2016 and 2017).
- We are featured as a business case study at Harvard, MIT, and
- We are a member of the Cybersecurity Tech Accord (2019).
For more information, visit www.globant.com.
Senior PR Manager, Walker Sands
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