Ford and Disney Gear Up to Reveal All-New Ford Bronco Family, Across ABC, ESPN, National Geographic and Hulu
July 02 2020 - 6:00AM
Business Wire
- Ford Motor Company will reveal the all-new Ford Bronco lineup
across Disney’s broadcast, cable, digital and streaming properties.
On Monday, July 13, three custom 3-minute films will air on ABC,
ESPN and National Geographic, in each network’s first commercial
break in the 8:00 p.m. ET hour. All three films will be available
on demand on Hulu the following day
- Academy Award-winning director and acclaimed cinematographer,
photographer and professional climber, Jimmy Chin, is collaborating
with Disney CreativeWorks, Disney’s award-winning creative agency,
to co-create network reveal stories with the Ford team
- Ford will share additional content featuring the Bronco
lineup’s capabilities and new features on its own social
channels
- Bronco fans can reserve their Bronco model for $100 each,
starting Monday, July 13 at 8:00 p.m. ET at ford.com
Ford Motor Company will reveal the all-new Ford Bronco 4x4
family on Monday, July 13 across Disney’s Media Networks – marking
the first-ever, prime-time product reveal roadblock across Disney’s
broadcast, cable, digital and streaming properties, including ABC,
ESPN, National Geographic and Hulu.
“Ford Bronco is an icon that has captured people’s imaginations
and inspired them to explore the most remote corners of America and
the world since the 1960s,” said Jim Farley, Ford’s chief operating
officer. “As a new era for Bronco begins, we’re proud to tap the
strengths of epic adventurers like Jimmy Chin and Disney
storytellers to help bring Bronco to life and inspire millions of
people to get out into the wild.”
Ford initially planned to reveal its all-new Bronco 4x4 SUV
lineup in June at the revamped, outdoor-inspired North American
International Auto Show in Detroit. After the coronavirus pandemic
prompted auto show organizers to cancel the show for 2020, the Ford
team reconceived the reveal strategy, aiming to pull in an even
broader audience for its hotly anticipated Bronco debut.
The Bronco reveal marks the first time Disney CreativeWorks,
Disney’s award-winning creative agency, is deploying custom branded
content, across multiple networks during prime time on ABC, ESPN
and National Geographic. Each film will air on the respective
networks on Monday, July 13, during the first commercial break in
the 8:00 p.m. ET hour. All three films will be available to viewers
on Hulu starting Tuesday, July 14.
“At Disney, we take pride in creating culture and leveraging our
unrivaled portfolio of brands to authentically and creatively tell
stories during meaningful moments,” said Rita Ferro, president,
Disney Advertising Sales. “With Ford, we’re reimagining what a
product reveal can look like by drawing upon our best-in-class
sports, entertainment and streaming brands to bring the new Bronco
family to life in a way that honors its heritage and gives viewers
an unforgettable experience.”
Here’s how each network’s custom film will reveal the all-new
Bronco family:
- ABC
- Bronco will be featured in a 3-minute film starring country
music singer Kip Moore during “CMA Best of Fest,” the Country Music
Association’s three-hour concert experience, airing Monday, July 13
(8:00–11:00 p.m. ET).
- ESPN
- Film featuring a different Bronco model and professional
climber Brooke Raboutou will air during “SportsCenter.”
- National Geographic
- Academy Award-winning director and acclaimed cinematographer,
photographer and professional climber Jimmy Chin will spotlight
another Bronco during “National Parks: Yosemite.” Additionally,
Chin will judge a hashtag challenge contest and appear in an
Instagram Story featuring the Bronco on NatGeo’s Instagram
account.
- Hulu
- On Tuesday, July 14, all three custom films will be available
on demand on Hulu. The films will be available to viewers through
interactive ad formats, and within a curated collection of outdoor
and survival-themed content aligned with the Bronco lifestyle.
- Ford Channels
- In addition to the films created for ABC, ESPN and National
Geographic, Ford also will share additional special content with
fans on its YouTube, Facebook, Instagram and Twitter channels
starting at 8:00 p.m. ET on July 13 – including additional details
on the performance strengths of each new Bronco model.
Fans can reserve their Bronco model for $100 each, starting
Monday, July 13 at 8:00 p.m. ET at ford.com.
Until the July 13 reveal, Ford Bronco fans can follow Bronco’s
latest news and the countdown to reveal with @FordBronco on
Instagram.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn,
Michigan. The company designs, manufactures, markets and services a
full line of Ford cars, trucks, SUVs, electrified vehicles and
Lincoln luxury vehicles, provides financial services through Ford
Motor Credit Company and is pursuing leadership positions in
electrification; mobility solutions, including self-driving
services; and connected services. Ford employs approximately
188,000 people worldwide. For more information regarding Ford, its
products and Ford Motor Credit Company, please visit
www.corporate.ford.com.
About Disney Media Networks
Disney’s Media Networks is the primary unit of The Walt Disney
Company that contains the company’s vast array of television
networks, cable channels, associated production and distribution
companies, and owned and operated television stations across two
divisions – Walt Disney Television (ABC, Disney Channel, Freeform,
FX and National Geographic) and ESPN.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200702005176/en/
Mike Levine Mlevine5@ford.com 313.806.1741
Tori Fernandes Tori.Fernandes@disney.com
Ford Motor (NYSE:F)
Historical Stock Chart
From Aug 2024 to Sep 2024
Ford Motor (NYSE:F)
Historical Stock Chart
From Sep 2023 to Sep 2024