Weeklong Event Aimed at Inspiring Fans
Around the Globe to be Courageous and Kind
All-New Disney Princess Content to be
Released Along with New Experiences at Disney Parks, Ultimate
Princess Celebration Hotline presented by shopDisney, Products and
More
Grammy® Award-Winning Recording Artist
Brandy to Debut Music Video for “Starting Now,” Anthem for Ultimate
Princess Celebration
Disney (NYSE: DIS) today announced the first-ever World Princess
Week, a special global event that kicks off Aug. 23, celebrating
the courage and kindness exemplified by Disney Princess heroes and
aimed to inspire fans around the world to display the same
attributes in their daily lives. As part of the year-long Ultimate
Princess Celebration, World Princess Week will offer fans new
products, digital content, a Disney Princess Hotline presented by
shopDisney, unique offerings at Disney Parks and Resorts, a Disney
Channel special, retail activations and more.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210819005162/en/
Ultimate Princess Celebration Logo
(Graphic: Business Wire)
To kick off the festivities, fans can experience the debut of an
all-new YouTube series, the “Courage and Kindness Club” and a
weeklong Disney Princess blitz on the Disney Parks Blog. The series
features beloved Disney Princess and Frozen heroes showcasing
simple and fun ways for young fans to show kindness and be more
courageous in their daily lives. Families and fans can tune in
throughout the week and join in the conversation and share their
own acts of kindness by using #UltimatePrincessCelebration and
#HowDoYouPrincess.
“More than ever, the world needs strong examples of courage and
kindness – characteristics exemplified by Disney Princess heroes
and Frozen queens,” said Stephanie Young, president, Disney
Consumer Products, Games and Publishing. “Through all of our
products and experiences, we are beyond thrilled to bring this
celebration to fans and families across the globe and, in the
process, help inspire people the world over to have the courage to
be kind.”
To continue the celebration, a range of new products will launch
during World Princess Week from brands such as Enchanted Disney
Fine Jewelry, Lokai and Love Your Melon, all of which emphasize
kindness through charitable giving. Additional products from
Hasbro, JAKKS Pacific, the LEGO Group, Funko, ColourPop Cosmetics
and others will also hit retailers globally. An all-new Disney
Designer Collection Princess dolls from shopDisney.com will launch
each month, with 12 designs, starting with Princess Jasmine in
October. In addition, shopDisney.com and select Disney Parks will
offer all-new product across categories including loungewear,
roleplay, and more. The Ultimate Princess Celebration Hotline
presented by shopDisney will also launch on Aug. 23 with all new
recorded messages from five Disney Princess characters who can be
reached by contacting 1-877-70-DISNEY, and two Frozen queens, Anna
and Elsa, who can be heard only by visiting shopDisney.com.
New titles launching from Disney Publishing Worldwide include a
rom-com reimagining of Cinderella called “If the Shoe Fits,” fifty
delicious kid-friendly recipes in “The Disney Princess Cookbook,”
and a holiday-inspired picture book called “12 Days of Princess.”
Lastly, a hardcover deluxe storybook collection called “Tales of
Courage and Kindness,” which features 14 original stories and
artwork inspired by the iconic Disney Princess and Frozen
characters, will be available for fans all over the world in early
October. For more information, visit DisneyBooks.com.
Also in celebration of World Princess Week, Disney Channel will
unveil an all-new music special, "Disney Princess Remixed – An
Ultimate Princess Celebration," Friday, Aug. 27 (7:30 p.m.
EDT/PDT). The half-hour special will celebrate the empowering
attributes of Disney princesses and Frozen queens through
reimagined performances of their iconic songs. Grammy®
Award-winning recording artist Brandy will also debut her music
video for "Starting Now," the anthem for The Walt Disney Company's
15-month event, "Ultimate Princess Celebration," which spotlights
the courage and kindness that Disney heroes inspire in fans all
around the world. Disney stars Dara Reneé, Frankie Rodriguez, Julia
Lester ("High School Musical: The Musical: The Series"), Izabela
Rose ("Secrets of Sulphur Springs"), Ruth Righi ("Sydney to the
Max") and Sophia Hammons ("Under Wraps") are set to perform pop,
rock and R&B remixes of "Into the Unknown" from Disney's
"Frozen 2," "Home" from Disney's "Beauty and the Beast," "Almost
There" from Disney's "Princess and the Frog" and "Part of Your
World" from Disney's "The Little Mermaid," respectively. "Disney
Princess Remixed – An Ultimate Princess Celebration" will also be
available on Disney+ same day in select markets, including the
U.S.
Disney Parks and Resorts around the world will also join in the
celebration with all-new offerings, themed merchandise and special
photo opportunities.
Walt Disney World Resort will debut an all-new Princess
Tiana-themed playground on Aug. 23 as part of the EPCOT
International Food and Wine Festival. Guests will also find
scrumptious food and beverage offerings across the resort themed to
each of the 14 Disney Princess heroes and Frozen queens as nightly
Movies Under the Stars at Walt Disney World Resorts will feature a
line-up of iconic Disney Princess films. Additionally, registration
will open on Aug. 24 for the 2022 runDisney Princess Half Marathon.
Walt Disney World Resort will offer site-wide photo opportunities
as Disney Springs will offer art walls and special shopping
opportunities.
At Disneyland Resort, Disney Princess Breakfast Adventures will
return to Disney’s Grand Californian Hotel & Spa beginning Aug.
26. This magical experience is for princes and princesses of all
ages and includes an exquisite brunch, with special giveaways
featured for World Princess Week. Guests can continue to delight in
Disney Princess inspired attractions as well, including the newly
enhanced experience at Disneyland Park, Snow White’s Enchanted
Wish. At Downtown Disney District, fans will be able to celebrate
with giveaways, photo opportunities and special merchandise
offerings across select stores.
Disneyland Paris has many surprises in store to celebrate World
Princess Week, including new exclusive selfie spots and magic shots
for guests to enjoy and capture unforgettable memories inspired by
Disney Princess.
In Hong Kong, a surprise moment will take place at the Main
Street Train Station at Hong Kong Disneyland Park featuring Disney
princesses with the brand-new Ultimate Princess Celebration anthem
“Starting Now,” sung by global superstar and Grammy® Award-winning
recording artist Brandy. Guests may also have a chance to encounter
some of their favorite Disney Princess heroes as they celebrate
this special occasion.
For additional information, fans can head over to the Disney
Parks Blog as well as Disney Parks TikTok, Facebook, Twitter and
Instagram social channels daily for the latest on many fan-favorite
Disney Princess characters. There will also be the first-ever
TikTok Live event first from Aulani, a Disney Resort & Spa on
Aug. 25, featuring an appearance from Moana in honor of the 10th
anniversary of the resort.
Fans can use #UltimatePrincessCelebration to join the
conversation and visit https://princess.disney.com to join
in the festivities. Starting Monday, Aug. 23 at 6 a.m. PDT, fans
can access the “Courage and Kindness Club” series, view
downloadable activities, browse new products and more.
About Disney Parks, Experiences and
Products
Disney Parks, Experiences and Products brings the magic of The
Walt Disney Company’s powerful brands and franchises — including
Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios
and National Geographic — into the daily lives of families and fans
around the world to create magical memories that last a
lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on
July 17, 1955, he created a unique destination built around
storytelling and immersive experiences, ushering in a new era of
family entertainment. More than 60 years later, Disney has grown
into one of the world’s leading providers of family travel and
leisure experiences, with iconic businesses including six resort
destinations with 12 theme parks and 53 resorts in the United
States, Europe and Asia; a top-rated cruise line with four ships
and plans for three more to be completed in 2022, 2024 and 2025; a
luxurious family beach resort in Hawaii; a popular vacation
ownership program; and two award-winning guided tour adventure
businesses. Disney Imagineers are the creative force behind Disney
theme parks, resort hotels and cruise ships globally.
Disney Consumer Products, Games and Publishing includes the
world’s leading licensing business; one of the largest children’s
publishing brands globally; one of the largest licensors of games
across platforms worldwide; and consumer products at retail around
the world.
About Disney Consumer Products, Games
and Publishing
Consumer Products, Games and Publishing (CPGP) is the division
of Disney Parks, Experiences and Products (DPEP) that brings
beloved brands and franchises into the daily lives of families and
fans through products – from toys to t-shirts, apps, books, console
games and more – and experiences that can be found around the
world, including on the shopDisney e-commerce platform and at
Disney Parks, local and international retailers, as well as Disney
store locations globally. The business is home to world-class teams
of product, licensing and retail experts, artists and storytellers,
and technologists who inspire imaginations around the world.
About Disney Princess
Disney Princess celebrates the most magical adventures and the
relatable, empowered heroes who inspire fans—young and old, around
the world—to discover whole new worlds and realize their full
potential. Every Disney Princess character, from optimistic and
kind Snow White to adventurous wayfinder Moana, empowers fans to
dream of bringing the magic of Disney’s most beloved stories to
life in their own lives, by finding the courage to impact their
world and taking charge of their own destinies.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210819005162/en/
Jackie Feldman Senior Manager, Licensing and Franchise
Communications Jackie.Feldman@disney.com
Anthony Armenia Communications Manager, Global Disney Parks,
Experiences and Products Anthony.M.Armenia@disney.com
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