PLANO, Texas, June 24, 2021 /PRNewswire/
-- Fritos®, one of the flagship brands from PepsiCo's
Frito-Lay division, has teamed up with Papa Murphy's®, the
largest Take 'n' Bake pizza brand in the nation, to introduce a
mighty fine pizza this summer – Fritos® Outlaw
Pizza.
This new, limited-edition pizza innovation combines classic BBQ
flavors with the crunchy deliciousness of Fritos corn chips. Made
with a crispy thin crust, creamy garlic sauce, whole milk
mozzarella, Texas brisket, onion
mix, sweet BBQ sauce drizzle, and topped with crunchy Fritos, the
Fritos Outlaw Pizza is a staple dish for any summertime BBQ. The
best part: the Fritos remain crispy and delicious after baking on
Papa Murphy's Take 'n' Bake Pizza, providing an extra tasty
crunch to this brand-new pizza offering. The savory flavors of BBQ,
pizza, and Fritos create the perfect cookout combination for
entertaining the in-laws or "outlaws" this summer.
The Fritos Outlaw Pizza is available at Papa Murphy's locations
nationwide starting June 28 through
September. Like all other Papa Murphy's pizzas, the Fritos Outlaw
Pizza can be baked exactly how fans like it and pulled fresh from
their own ovens. The pizza can even be grilled, adding a fun twist
to your next family BBQ.
"Papa Murphy's is thrilled to team up with a beloved brand like
Fritos to 'change the way you pizza' just as we kick off
summertime," says Kim McBee, SVP of
customer experience and brand marketing. "The crunchiness of the
Fritos pairs perfectly with the BBQ flavors, putting a delicious
twist on a fan-favorite, and is great for family outdoor
gatherings."
To celebrate the debut of Fritos Outlaw pizza, Papa Murphy's
also unveiled its six-week Slices of Summer campaign
this month. Every two weeks, Papa Murphy's introduces themes that
showcase the versatility of its pizzas – whether its prepared on
the grill or pulled fresh from the oven – reminding
fans that it's always a good time to grill up a Papa Murphy's
pizza. As part of the campaign, fans can enter for a chance to
win grills and other backyard-themed weekly prizes
at www.grillmypapamurphys.com.
"Fritos is an iconic snack that has been a fan favorite for more
than 80 years. It's always inspiring to see all of the creative
ways fans enjoy Fritos, from snacking with dips, to the classic
Fritos pie, and pizza too," says Stacy
Taffet, vice president of brand marketing, Frito-Lay North America. "Based on our recent
Snack Index, we also know that 8 in 10 consumers view snacks like
Fritos as a staple for summer, so we're excited to introduce this
way to enjoy them."
As part of unveiling the new Fritos Outlaw Pizza, Papa Murphy's
and Fritos will also co-launch a 360-marketing campaign, including
a new television commercial which comically imagines exactly what
happens when the outlaws show up to dinner instead of the
in-laws. Fans can catch the commercial starting 6/28
in Papa Murphy's markets.
To learn more about the Fritos Outlaw Pizza and take one home
today, visit PapaMurphys.com and check out @officialfritos on
Instagram, Twitter and @FritosUS on Facebook as well as
@papamurphys on Instagram and Twitter and @papamurphyspizza on
Facebook.
ABOUT PAPA MURPHY'S
Papa Murphy's Holdings, Inc.
("Papa Murphy's") is a franchisor and operator of the largest Take
'n' Bake pizza brand in the United
States, with a mission to "Change The Way You Pizza." Papa
Murphy's exists to enrich the everyday with unconventional moments
of happiness not only because our take 'n bake pizzas are
made-to-order daily using only the freshest ingredients but by
providing exceptional service at over 1,250 franchised and
corporate-owned locations across the U.S—plus locations in
Canada and the UAE. With the core
values of Quality, Service, Integrity, Teamwork as our guide, Papa
Murphy's offers guests a convenient, unparalleled experience for
creating the best at-home meal experience. Along with fresh pizzas,
Papa Murphy's offers hand-crafted salads, sides, and desserts to
complete your meal and please your palate. Order online
at papamurphys.com or from our official Papa Murphy's
app everywhere, and find us on your favorite delivery apps in
select markets.
ABOUT FRITO-LAY NORTH
AMERICA
Frito-Lay North America is the
$18 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, N.Y. Learn more about
Frito-Lay at the corporate website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay.
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SOURCE Frito-Lay North
America