PLANO, Texas, Oct. 10, 2019 /PRNewswire/ -- While Halloween may
be one of the most highly anticipated holidays of the year for
families, safety hazards often stand in the way of fun when excited
children hit the streets after dark. That's why Frito-Lay Variety
Packs is partnering with Safe Kids Worldwide to raise awareness
around the issue of children's safety with the introduction of its
first-ever limited-edition reflective trick-or-treat bag.
Designed to help families "Get Spotted" this Halloween, the
reflective bag helps to increase a child's visibility or the
likelihood of being seen at night when reflecting a vehicle's
headlights or other source of light against the bag. For
$19.99, the reflective trick-or-treat
bag is filled with an 18-count of Frito-Lay's Flavor Mix Variety
Pack and is available to purchase online at
amazon.com/fritolayvarietypacks and kroger.com/getspotted. The
bag's kid-friendly size allows trick-or-treaters to easily collect
their favorite Halloween treats and is made from sturdy, premium
materials so it can be reused by families for years to come.
Families can also visit www.FLVPHalloween.com and look for the
Halloween-themed "Get Spotted" display in stores where Frito-Lay
Variety Packs are sold to learn how they can redeem free reflective
stickers to personalize their costumes or trick-or-treat bags.
"With Frito-Lay Variety Packs in nearly half of family homes
nationwide, we are proud to help remind parents and kids alike of
the importance of staying safe this Halloween," said Rhasheda Boyd, senior marketing director,
Frito-Lay North America. "From the
reflective bag and stickers to safety tips from our partners at
Safe Kids Worldwide, each aspect of the Frito-Lay Variety Packs
'Get Spotted' program is designed to make safety precautions fun
and easy to follow for the entire family."
"We are always striving to bring childhood safety to the
forefront of the conversation, especially on Halloween when
children face double the pedestrian risks than they do on any other
day of the year," said Torine
Creppy, President of Safe Kids Worldwide. "We look forward
to working with Frito-Lay Variety Packs to raise awareness about
important safety topics for everyone come Halloween night – whether
you're a child trick-or-treating, a parent getting the kids ready,
or simply a neighbor driving after dark."
Along with wearing and carrying reflective gear on Halloween
night – such as the Frito-Lay Variety Packs reflective
trick-or-treat bag – Safe Kids Worldwide recommends the following
guidelines for keeping children safe:
- Use reflective tape or stickers to decorate costumes and bags,
and wear light colors, if possible.
- Prevent trips and falls by making sure costumes are the right
- Ditch the masks and choose face paint and makeup so kids can
- Carry glow sticks or flashlights to help kids see and be seen
- Join kids under age 12 for trick-or-treating.
On the Road
- Slow down and be alert! Kids are excited on Halloween and may
dart into the street.
- Slowly and carefully enter and exit driveways and alleys.
- Eliminate distractions inside your car so you can concentrate
on the road.
- Turn on headlights early in the day to spot kids from further
- Remind kids to cross the street at corners or crosswalks.
To learn more about the Frito-Lay Variety Packs support of Safe
Kids Worldwide and the brand's "Get Spotted" program, visit
About Frito-Lay Variety Packs
Frito-Lay Variety Packs
is one of many Frito-Lay brands in North
America - the $15 billion
convenient foods business unit of PepsiCo (NYSE: PEP), which is
headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com
and on Twitter at http://www.twitter.com/fritolay.
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $64 billion in net revenue in
2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
About Safe Kids Worldwide
Safe Kids Worldwide is a
global nonprofit dedicated to protecting kids from preventable
injuries, the number one cause of death to children in the United States. Around the world, a child
dies every 30 seconds from an injury that could have been
prevented. Safe Kids Worldwide is a go-to resource for families,
offering practical information on preventing injuries caused by
motor vehicle crashes, fires, falls, poisoning and other risks.
Through more than 400 coalitions in the U.S. and partners in more
than 30 countries, Safe Kids works with children's hospitals,
trauma centers, first responders and public health experts to get
life-saving information to families. With a foundation of research,
Safe Kids delivers on the mission through advocacy, education,
programs and awareness efforts. Since 1988, Safe Kids has helped
reduce the U.S. childhood death rate from unintentional injury by
nearly 60 percent.
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SOURCE Frito-Lay North