Overstock Launches Fully Dynamic Email Experience
August 28 2019 - 5:59PM
Overstock.com, Inc. (NASDAQ:OSTK) recently showcased its
marketing innovation and customer focus by launching a completely
dynamic and real-time email experience. The personalized customer
experience leverages Overstock’s proprietary technology built to
create a real-time streaming platform. This initiative will deliver
a more engaging experience in one of Overstock’s most important
loyalty channels.
Contrary to traditional personalization efforts that give a
group of users with similar attributes a cohort customized
experience, or simple template changes such as adding a user’s
first name to the email, Overstock has built a real-time streaming
platform that feeds individual user events and attributes through
Overstock’s Customer Data Platform (CDP) partner,
mParticle. This strategy avoids a “batch and blast” approach
and shifts to an individual, unique experience for every
customer.
“Over the past several years we have stripped out our
previous marketing tech stack and put in a new stack that allows us
to build industry-leading personalized experiences,” said JP Knab,
Chief Marketing Officer for Overstock Retail. “I’m proud to say
that our team has realized and successfully deployed a fully
dynamic email experience through our proprietary technology LiveRex
and OADP. These two integral innovations driven by our cutting-edge
machine learning algorithms determine and deliver the optimal
layout, offer, content, and much more for each customer’s email in
real-time. Though this just launched in full, early results are
very promising.”
These personalization efforts speak to Overstock’s customer
focus and desire to build a secure and streamlined customer
experience by delivering just what the customer wants at every
touchpoint.
Overstock customers should expect a 1:1 curated experience.
Every aspect is customized, from the subject line to landing pages
on Overstock.com. The ideal imagery is pulled from Overstock’s
Asset Data Platform (OADP), utilizing the optimal image for each
customer; subsequently, building and delivering newly minted
personalized and composite assets for each customer, within
milliseconds.
“This allows us to personalize each individual user's actions to
provide them a unique experience,” said Ramsey Kail, Marketing
Group Product Manager for Overstock Retail. “Then at time of send
and in inbox time of open we’re calling out to our services for
each customer to pull the latest content relevant to that user.
This puts us on the cutting edge of dynamically changing content
pre- and post-send to provide users with an experience that is
uniquely their own.”
“Promotional emails are notoriously cumbersome, rigid, and at
best deliver a rewarding experience to 20 percent of customers,”
said Julie DeForest, Director of Email for Overstock Retail. “This
technology creates an all-inclusive and scalable customer
experience that leverages our OADP, real-time image and overlay
compiler and a proprietary personalization algorithm that creates
an individualized experience for every customer.”
To see Overstock’s personalized email experience, feel free to
subscribe to its email program HERE.
About Overstock.com
Overstock.com, Inc Common Shares (NASDAQ:OSTK) / Digital
Voting Series A-1 Preferred Stock (Medici Ventures’ tZERO
platform:OSTKO) / Series B Preferred (OTCQX:OSTBP) is an
online retailer and technology company based in Salt Lake City,
Utah. Its leading e-commerce website sells a broad range of new
products at low prices, including furniture, décor, rugs, bedding,
home improvement, and more. The online shopping site, which is
visited by nearly 40 million customers a month, also features a
marketplace providing customers access to millions of products from
third-party sellers. Overstock was the first major retailer to
accept cryptocurrency in 2014, and in the same year founded Medici
Ventures, its wholly-owned subsidiary developing and accelerating
blockchain technologies to democratize capital, eliminate
middlemen, and re-humanize commerce. Overstock regularly posts
information about the company and other related matters on
the Newsroom and Investor Relations pages on
its website, Overstock.com.
O, Overstock.com, O.com, Club O, Main Street
Revolution, and Worldstock are registered trademarks of
Overstock.com, Inc. Other service marks, trademarks and trade names
which may be referred to herein are the property of their
respective owners.
This press release contains certain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Such
forward-looking statements include all statements other than
statements of historical fact. Additional information regarding
factors that could materially affect results and the accuracy of
the forward-looking statements contained herein may be found in the
Company's Form 10-Q for the quarter ended June 30, 2019, which was
filed with the SEC on August 8, 2019, and any subsequent filings
with the SEC.
SOURCE: Overstock.com, Inc.
Contact: PR@overstock.com
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