Domino’s Revolutionizes Digital Ordering with DRU Assist, its Virtual Assistant Powered by Nuance
March 01 2017 - 8:00AM
Business Wire
Domino’s Pizza Enterprises Becomes the First Organization in
Australia and New Zealand to Implement Nuance’s Conversational AI
Capabilities onto its Website and App; Delivers Innovation and
Superior Customer Experience
Nuance Communications, Inc. (NASDAQ: NUAN) today announced that
it has partnered with Domino’s Pizza Enterprises (Domino’s) in
becoming the first organization in Australia and New Zealand to
deploy Nuance’s multi-channel virtual assistant, called ‘DRU
Assist’ by the brand. Based on Nuance’s Nina virtual assistant
engine, DRU Assist uses conversational AI to deliver superior
customer service across Domino’s mobile app and online ordering
website.
Powered by Nina, Domino’s DRU Assist engages with customers in
human-like conversation via text or speech recognition – allowing
customers to place their orders in record time. Beyond ordering,
DRU Assist can converse with the customer about menus, ingredients,
store locations and operating hours. DRU Assist also has a social
side, engaging customers with a personality tailored to the
Domino’s brand.
“Domino’s is already a recognized industry leader in digital
innovation,” said Robert Schwarz, managing director for Nuance
Enterprise, Australia and New Zealand. “Through our partnership, we
collaborated with Domino’s to deliver a tailored, first-to-market
solution that supports the brand and is on the cutting edge of
innovation.”
DRU Assist leverages conversational AI capabilities to deliver
faster results compared to ‘point and click’ interfaces used in
online ordering websites, and at the same time builds a closer
connection to the customer. Further, through the use of the Nuance
Nina engine, DRU Assist is able to provide the same conversational
experience within the Domino’s mobile app and website. This
combination of advanced technology and marketing innovation enables
Domino’s to enhance its customer experience and further strengthen
affinity and loyalty with the brand.
Group CEO and Managing Director of Domino’s Pizza Enterprises,
Don Meij said, “We, at Domino’s, are always on the lookout for new
ways to engage with our customers by leveraging the latest in
technology innovation. Our partnership with Nuance Communications
has not only enabled us to continue on our digital journey, but it
has also allowed us to deliver an easy and seamless ordering
experience for our customers – who are at the forefront of
everything we do.
“The partnership has also allowed the Company its first step
into AI and machine learning, a platform we intend to continue
across all of our future developments,” he said.
DRU Assist is launching first in Australia and New Zealand,
while supported by global cloud technologies, it has been built
with the agility and scalability to allow for expansion across
Domino’s other regions.
For more information about Nuance’s Nina Virtual Assistant,
please click here.
About Domino’s Pizza Enterprise AustraliaDomino’s Pizza
Enterprises Limited owns the master franchise rights to seven
markets globally including Australia, New Zealand, Belgium, France,
The Netherlands, Japan and Germany. The Company runs and operates
over 2000 stores. For more information, visit
www.dominos.com.au
About Nuance Communications, Inc.Nuance Communications,
Inc. (NASDAQ: NUAN) is a leading provider of voice and language
solutions for businesses and consumers around the world. Its
technologies, applications and services make the user experience
more compelling by transforming the way people interact with
devices and systems. Every day, millions of users and thousands of
businesses experience Nuance’s proven applications. For more
information, please visit www.nuance.com.
Trademark reference: Nuance and the Nuance logo are registered
trademarks or trademarks of Nuance Communications, Inc. or its
affiliates in the United States and/or other countries. All other
trademarks referenced herein are the property of their respective
owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170301005214/en/
For PressUSNuance CommunicationsErica Hill,
781-888-5518Erica.Hill@nuance.comorAustralian Media
ContactBurson-Marsteller, on behalf of Nuance CommunicationsPamela
Klioufis, +61 2 99281585Pamela.Klioufis@bm.com
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