BEIJING, March 28, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative,
market-leading online entertainment service in China, announced that THE9, a Chinese girl
group formed by the top nine members of season two of iQIYI's hit
reality talent show "Youth with You", holds its debut
"X-City" extended reality (XR) concert on March 26 and March 27,
2021, on its streaming platform. The concert was an
audio-visual feast backed by XR technologies that allowed for a
high level of immersion and real-time interaction between THE9 and
their fans.
The concert was an immediate success and has already
sparked heated discussions amongst fans. "XR performance is so
exciting", "Now I know how creative a concert can be", and "It
feels like a concert from the future", were some of the comments
made by the audience during the show.
iQIYI is world's first company to deliver an extended reality (XR) live
concert on cinematic class LED
stage with photorealistic virtual production. With
substantial investment of over 100 million
RMB from the Company, film-quality visual effects,
technology, and interaction, the live-streamed concert was a huge
success. By combining cutting-edge technologies, well-designed
interactive activities, high-quality content, and a great
performance, an irreproducible and futuristic experience was
created.
Dozens of stage settings break the limits of time and
space, creating an immersive XR-enabled show that exceeded the
imagination
The concert's stage art design, visual effects, and innovative
performances were all world-class. The stage performance deployed
XR technology throughout the whole show, transporting viewers to
the "X-CITY" designed for THE9. Each song was accompanied by its
own unique setting, including stones being swept along the stage
during "SphinX", a fantastic abstract space shown
during "Not Me", and a colourful tropical rain forest
for "Hunt".
Three XR virtual cameras and film production equipment deployed
for the concert enabled a perfect mix of the real and the virtual.
Viewers were able to switch among 10 camera angles to get a closer
view of the performers and create a totally immersive experience.
During the show, THE9 performed all of the songs from their albums
"X Mirror of Virtual Reality" and "Sphynx X Mystery", either as a
group or individually.
Fans experienced next-level of engagement as they teamed up
with idols to create a technology-driven and immersive stage
Through the use of advanced technologies, the Company innovated
the interactive experience between idols and fans to create one of
the most memorable virtual events of all time. Features such as
virtual seating, virtual queues, virtual glowsticks, and
invitations for attendees to get "on stage" all contributed to the
construction of a highly interactive experience. The concert was a
spectacular audio-visual experience that enhanced the emotional
connection between idols and fans, rivaling similar events held by
international superstars.
Before the show commenced, a giant LED screen was used to show
the attendees' avatars virtually taking their 'seats'. This built
anticipation and made it feel like a real concert, increasing the
sense of real-time participation greatly. During the concert,
real-time 'bullet-screen' comments were projected to produce a 3D
light halo surrounding the nine girls. Attendees waved their
virtual glowsticks at home, their movements were transferred in
real-time to the concert. The color of the glowsticks would also
change in sync with the songs, enhancing the bond between the idols
and their fans.
In addition to THE9's performance, iQIYI also surprised fans
with the announcement of two THE9-related games at the
concert, "Test the Tacit" and "KTV Carnival". The
two games, which were both chosen by fans via a vote, delivered a
surprise gift to fans. The show invited 300 viewers to interact
with THE9 online, with fans participating in a range of other
activities that helped them learn more about the group's
members.
Technology is redefining entertainment and re-building the bond
between performers and their audiences. iQIYI has long invested in
technologies that allow it to launch products that capture future
trends. In the years ahead, the Company will continue to use
technology to uncover the needs of users, so as to provide more
cutting-edge and diverse experiences. By combining innovative tech
and high-quality content, iQIYI will continue to create greater
business value, building a bigger stage for the next generation of
entertainment.
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SOURCE iQIYI, Inc.