BEIJING, June 10, 2020 /PRNewswire/ -- iQIYI Inc.
(Nasdaq: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today announced the appointment of
Kuek Yu-Chuang as Vice President,
International Business, effective immediately. Kuek will report
directly to Yang Xianghua, President of Membership and Overseas
Business Group (MOG) at iQIYI. In this role, Kuek will oversee
iQIYI's global strategic planning, marketing, business development
and public affairs functions for its overseas business.
Kuek began his career with the Singapore government and held roles as a
diplomat, trade negotiator and policy-maker. Commenting on the
hiring decision, Yang Xianghua said, "Kuek's appointment is
emblematic of iQIYI's global plans. iQIYI is a company with Asian
roots, and global aspirations, that we are confident of realizing."
Kuek pursued his undergraduate studies at Peking University and
later obtained post-graduate degrees from Harvard University and INSEAD.
Prior to the iQIYI appointment, Kuek was vice president at
Netflix, joining the company in 2016 as part of its global launch
and representing the company as Managing Director for Asia Pacific. He also served as Vice President
and Managing Director for ICANN Asia Pacific and Senior Director at
Yahoo! Inc. "Kuek's innovative vision and extensive experience in
the international entertainment and tech industries will benefit
iQIYI. We want to send a strong signal to potential partners that
we are looking to collaborate and contribute to the global streaming
ecosystem. I look forward to seeing Kuek's leadership, across
markets and cultures, accelerate the company's global
expansion."
"iQIYI is a dynamic and innovative company that produces
high-quality content, delivered through cutting-edge technology. In
recent years, iQIYI has made great strides on the broader
international stage," said Kuek
Yu-Chuang. "I look forward to unlocking a new phase of
iQIYI's overseas expansion with the team. Together, we will deliver
iQIYI's brand concept, unique entertainment content and services to
users globally."
In June 2019, iQIYI officially launched its international
App. The company's global operations are powered through three
operating models: operations by its in-house team, joint operations
with local partners and SaaS application system. iQIYI has
established localized functions for technology product and user
operations, and content operations, among others, in its expansion
efforts. In his new role, Kuek will oversee the strategic planning
and implementation of the company's expansion in the global
marketplace by strengthening the company's localized functions
across its operations overseas and consolidating its extensive
resources.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce
etc.
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SOURCE iQIYI, Inc.