Pull Over, Griswolds, Americans Still Love the Great Family Road Trip
July 13 2016 - 9:54AM
Zipcar, the world’s leading car-sharing network, today released the
findings of its “American Summertime Driving” survey, which found
that Americans across the country love family road trips, big cars,
backwoods and the breeze in their hair.
- Good ol’ family time reigns supreme.
Americans’ favorite summertime drive is still a family trip or
vacation (33 percent), beating out a road trip with friends (19
percent) or riding solo during a morning cruise with coffee (18
percent) or a sunset cruise (13 percent).
- Big cars and backwoods are the best. In the
summer, respondents prefer driving an SUV while cruising through
the woods or mountains (41 percent) over taking a convertible to
the beach or lake (32 percent), driving a luxury car around town
(14 percent) or using a compact car to buzz in and out of a city
(12 percent).
- Red or blue? The real debate is windows up or
down. Windows up or windows down is a polarizing topic:
over 25 percent of Americans leave their windows down all year
long, while more than 20 percent leave their windows up all year.
The rest are independent.
The survey of 1,000 respondents ages 18-65+ across the United
States via Google Consumer Surveys examined attitudes and
preferences on summertime driving, including favorite summertime
drive, preferred car type and destination, windows up or down, and
nostalgic summer moments in a vehicle. While many trends were
consistent across demographics, there were some distinct driving
discrepancies and regional crazy cruisers:
- Men prefer the simple pleasures. While the
better-driver debate may be on-going, one thing is clear: men
prefer simple driving pleasures when compared to women. When asked
what image of a summer drive makes you feel most nostalgic, men
most often chose cruising through backroads with no destination (35
percent), while women popularly chose cruising to the beach with a
warm breeze (34 percent).
- But, baby, it’s cold outside! While it seems
only natural to leave the windows down all year in sunny Cali, one
in five in the Northeast leave their windows down all year
long.
Whatever the preference — big cars or convertibles, beaches or
backroads, family road trip or riding solo — Zipcar provides its
members on-demand access to a variety of cars in hundreds of
cities, as well as colleges and university campuses throughout
North America and in Europe. Zipcars are available 24/7 for
reservation via Zipcar’s mobile app, online, or over the phone.
Prospective members can join the service and start driving
instantly on Zipcar’s mobile app.
For more fun facts about the “American Summertime Drive” visit:
www.zipcar.com/ziptopia.
About Zipcar
Zipcar is the world’s leading car-sharing network, driven by a
mission to enable simple and responsible urban living. With its
wide variety of self-service vehicles available by the hour or day,
Zipcar operates in urban areas and university campuses in over 500
cities and towns across Austria, Canada, France, Germany, Spain,
Turkey, the United Kingdom and the United States. Zipcar offers the
most comprehensive, most convenient and most flexible car sharing
options available. Zipcar is a subsidiary of Avis Budget Group,
Inc. (Nasdaq:CAR), a leading global provider of vehicle rental
services. More information is available at
www.zipcar.com.
Media Contact:
Lindsay Wester
Public Relations Manager, Zipcar
617.336.4749
lwester@zipcar.com
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